Course Curriculum

The Ultimate TikTok Influencer Marketing Guide for Sellers

8sections
30lectures
4h 1mtotal

What you’ll learn

  • How to Identify and Select High-Impact Influencers

  • Execute Effective Influencer Outreach and Management

  • How to Develop and Optimize Engaging Promotional Content

  • Specialize in Strategies for TikTok’s Top Product Categories

  • Leverage Real-World Case Studies to Enhance Campaign Strategies

01

Why Influencer Marketing？

3 lectures • 30min

  • Why TikTok？& Differences between Traditional E-commerce & Social E-commerce

    7:20

  • Why Influencer Marketing？

    8:28

  • Influencer Marketing Strategy Model

    14:19
02

Fundamentals of Influencer Marketing

3 lectures • 29min

  • Exploring the Influencer Ecosystem on TikTok

    16:10

  • 7 Key Metrics for Choosing the Ideal Collaboration Influencer

    8:46

  • Influencer Strategy and Budget Allocation for Different Marketing Stages

    4:17
03

Influencer Partnerships 101: Building Strong Foundations

4 lectures • 29min

  • How to Connect with Influencers Effectively?

    7:35

  • Effective Scripts and Key Principles for Influencer Collaboration

    7:35

  • Five Key Areas to Enhance Influencer Collaboration

    6:38

  • Boost Your Wins: Tips for Successful Influencer Collaborations

    6:57
04

Influencer Partnerships Mastery: Advanced Strategies for Impact

3 lectures • 18min

  • Building an All-Star Influencer Business Development Team

    5:48

  • Mastering Briefs: Tailoring Your Message for Influencers at Different Levels

    6:48

  • 4 Proven Strategies to Find and Retain Top Influencers

    5:05
05

Shoppable Video Creation: Strategies That Actually Drive Sales

5 lectures • 53min

  • Seven Most Popular Promo Video Styles on TikTok

    10:43

  • Golden 3 Seconds: Essential Techniques to Go Viral

    6:51

  • How to Craft Engaging Video Content to Boost Sales

    10:10

  • Perfecting CTAs: 5 Effective Strategies for Promo Videos

    11:16

  • How to Maximize the Impact of Influencer Content?

    13:46
06

Collaboration Tips for TikTok's Top 4 Trending Categories

4 lectures • 32min

  • Essential Collaboration Tips for Beauty & Personal Care Influencers

    9:08

  • Essential Collaboration Tips for Consumer Electronics Influencers

    5:58

  • Essential Collaboration Tips for Fashion Influencers

    8:32

  • Essential Collaboration Tips for Home & Living Influencers

    8:31
07

Case Studies: Secrets Behind Successful Promotional Content

5 lectures • 31min

  • Case Study 1: The Power of Visualizing Product Benefits

    6:23

  • Case Study 2: The Impact of Guiding Viewer Emotions

    4:51

  • Case Study 3: The Impact of a Strong Video Structure

    7:57

  • Case Study 4: The Key Role of Effective Sales Pitches

    6:26

  • Case Study 5: A Unique Way to Product Promotion

    5:51
08

Top Violations and How to Fix Them

3 lectures • 19min

  • Breaking the Rules on TikTok: Common Violations to Avoid

    5:35

  • How to Improve Low-Quality Content on TikTok and Boost Engagement

    8:00

  • Category-Specific TikTok Violations and How to Fix Them

    5:24