Course Curriculum

Jump Start Your Real Estate Career Using Social Media

4sections
18lectures
3h 2mtotal

What you’ll learn

  • How to Make Passive Income Using Social Media

  • How to Properly Setup Your Facebook, Instagram, and TikTok Business Accounts

  • How to Create Evergreen Content to Generate Passive Income

  • How to Use Canva to Create Content and a Branding Kit

  • Inspiration for Content Creation

  • How to Save Time By Scheduling Your Social Media Content

  • How to Build Trust and Authority Through Brand Consistency

  • Learn How Top Influencers and Marketers Make Money Through Sticky Content

01

Introduction

1 lecture • 7min

  • Get to know your instructor

    Introduction to the course. In this video I discuss all of the topics that will be covered in this 3 module course. I will also provide a brief background into my work history role as a social media influencer and coordinator.

    6:59
02

Module 1: The Golden Triage of Social Media

4 lectures • 36min

  • Module 1: Brief Background of Instagram, TikTok, and Meta

    Learn about the origins of Meta, Instagram, and TikTok. How do these social media platforms work and what are they best used for.

    7:24

  • Setting Up Facebook Business Page

    In this video, I will walk you through how to create your Meta Business page for your business.

    9:33

  • Setting up Your TikTok and Instagram Business Pages

    In this video you will learn how to setup your business pages on TikTok and Instagram.

    5:46

  • Bonus! TREC Compliance (Texas Realtors)

    In this video, you will learn how to make sure that your social media accounts are compliant with TREC.

    13:40
03

Module 2 : Content Creation

5 lectures • 1hr 15min

  • Module 2 Intro

    A brief overview of the material to be covered in module 2.

    2:06

  • What do I post on social media?

    In this lecture, students will be equipped with an idea bank for content creation. They will also learn tools that will make content creation easier.

    10:35

  • When should I post on social media? | Meta Business Suite and TikTok

    In this video, we will dive deep to answer the question of when is the BEST time to post on social media. Students will learn how to interpret their analytics for optimal posting information.

    30:01

  • How do I make content creation work for my busy schedule? | Meta Business Suite

    This lecture will cover tools and tricks to help you maximize your content creation while spending as little as 2 hours per week creating and scheduling social media content.

    20:48

  • How do I maintain consistency?

    This lecture will motivate you to create systems for your social media schedule. You will learn simple ways to continuously post content that is on brand and adds value to your clients lives. At the end of this video, you will be prompted to complete a homework assignment designed to help you create a winning social media strategy.

    11:01
04

Module 3: How to Stand Out with Branding

8 lectures • 1hr 4min

  • Introduction to Branding

    In this video, students will receive an overview about the power of branding and how to make it work for their business.

    4:23

  • What is Branding?

    Explore branding fundamentals for real estate and learn how social media can jump-start your career.

    0:30

  • How to Choose Your Brand Fonts

    In this video, students will learn the power of fonts and the meaning behind different font styles. This lecture includes a game designed to help you differentiate between the different font styles. At the end, students will be prompted to select three front styles to represent their brand.

    9:38

  • Discovering Your Brand Colors

    In this video, students will take a shallow dive into the world of color theory. They will get a glimpse into how color is used in marketing and how it should represent their brand. At the end of this lecture, students will be asked to select five to ten colors to be included in their brand kit.

    9:56

  • Branding Quiz

    Activity

  • How to Keep it Cohesive

    In this lecture, student will compile everything they learned in Module 3 to create a brand kit in Canva.

    11:37

  • Brand Identity Case Study

    Develop a cohesive brand identity kit by merging design elements, defining a clean, natural, and scientific personality, and choosing a green and blue palette with tailored typography and voice.

    6:19

  • Final Thoughts

    This is a course outro which includes some parting tips on how to grow your social media accounts the authentic way.

    3:41

  • Bonus! Design a Brand Identity Kit in Canva

    Learn to design a brand identity kit in Canva using templates, brand colors, fonts, and a logo to create cohesive, recognizable branding for your real estate career.

    17:54