Course Curriculum

“Video Marketing Strategies That Never Fail”

6sections
24lectures
5h 23mtotal

What you’ll learn

  • By the end of the course you will be able to make your own quality videos so you can market your business, brand yourself smarter, faster and cheaper.

  • You will see that even without a camera or technical skills you can jump start on video marketing to attract targeted traffic to your specific business and niche, as well as to get qualified prospects, clients and sales to grow your business EXPONENTIALLY!

  • You will also be able to integrate your professional videos into powerful and profitable strategies including different Social Media Techniques for business growth.

01

Dominate Video Marketing - Promotional Video

1 lecture • 2min

  • Dominate Video Marketing - Promotional Video

    Dominate video marketing by creating simple, professional promotional videos that connect with your audience. Learn step-by-step strategies to monetize videos and turn your business into a leader.

    2:25
02

Welcome! Module 1 - Video Marketing Mindset

5 lectures • 41min

  • WELCOME!

    WELCOME! Vitoria Castro here and thank you so much for purchasing Dominate Video Marketing to Skyrocket Your Business! First of all, I invite you to join our Facebook Group for members and for discussions about Video Marketing! Our friends are amazing, always helping each other with any challenges. We often post videos and give each other feedback as well. That will help you a lot! Join our Facebook Community by clicking here: https://www.facebook.com/groups/vitorialeveragevideo I would love to connect with you also on YouTube! [Very Important] Subscribe to my YouTube Channel here: http://www.youtube.com/user/WealthWithVitoria Know more about what I do on MY Blog: http://vitoriacastro.com And Like My Facebook Page for Updates as well! https://www.facebook.com/joinvitoriacastro Please do not hesitate to ask me any questions you may have along this training. I will answer them as soon as possible or within 24 hours. I want to make sure you have all the answers to your questions right away so you can take ACTION! In this course we will talk about: Panning your video Creating a script Video structure Different styles of videos Best Background for your type of business Location and composition How to be in front of the camera How not to be in front of the camera and still make outstanding videos Personal Branding tips Screencasting How to edit your videos with free and paid tools Lear Sony Vegas Movie Studio editing software How to choose the right equipment that fits you best Syndication How to choose the best keywords to get more traffic New YouTube ONE Channel YouTube Marketing - Annotations and how to optimize your channel and your videos ...and much, much more with resources and PDF files available to you ! All the Videos, and PDF files are available for you to download. Always make sure to look for extra and complementary content on the right side of each video. Thank you for your commitment on taking this course to grow yourself and your business with video and I am here to help you in every set of the way. Now let’s get started! I appreciate you Vitoria PS. Over 50% of this product's content is free. I wish you get the most out of it to start implementing powerful strategies to take your business to the next level. When the free content is over, I invite you to purchase this product. I offer 2 great prizes: 1 - A 30% discount if you review the course the first day. 2 - I'll give you an hour of my time where I can answer ANY questions about video marketing to help you move forward on the right direction. I will also analyze your business, review your goals, give you an honest assessment of what I think the potential is. After purchasing, go here to book your free strategy session: http://vitoriacastro.com/free-strategy-session . To get the most out of our call, I ask some questions in this form. After clicking submit, you'll have access to my calendar so you can select a date and time that will work best for you. I look forward to speak with you soon, Vitoria

    1:01

  • The Power of Video

    Welcome to the very first module of Dominate Video Marketing! I want to show the importance of video. I want you create the right mindset about video to the point that you will jump start on video right away, if you haven’t done yet. We are going to talk about: Video Accelerates the Sales Process! The Know, Like & Trust Factor? Perfectionism is not allowed It’s Your Business! Face it! Don’t miss Social Media Standards Need to be Raised The Power of Video Welcome once again and without farther ado, let’s get started! PS. I wish you have gotten great knowledge with the free content I have provided to you and that you are ready to take your business to the next level. When the free content is over, I invite you to purchase this product. By doing so, I'll give you an hour of my time where I can answer ANY questions about video marketing to help you move forward. I will also analyze your business, review your goals, give you an honest assessment of what I think the potential is. After purchasing, go here to book your free strategy session: http://vitoriacastro.com/free-strategy-session . To get the most out of our call, I ask some questions in this form. After clicking submit, you'll have access to my calendar so you can select a date and time that will work best for you. I look forward to speak with you soon, Vitoria

    9:14

  • Types of Videos You Can Create

    It’s time to create your videos. In this video I'm going to give you topics and new ideas so you can use on your video marketing strategies: 1. Tutorial Videos or “How-To” Videos 2. Demonstrations 3. Video Series 4. FAQ – Frequent asked questions 5. Testimonials 3 Steps for Powerful Testimonial Video Tips on what to say: 6. Interviews 7. Reality Style Filming 8. Review Video 9. Other simple ideas: Welcome video The “About me” page on your blog Videos created specifically for your list Videos for your optin or capture pages Videos for your info products, etc PS. I wish you have gotten great knowledge with the free content I have provided to you and that you are ready to take your business to the next level. When the free content is over, I invite you to purchase this product. By doing so, I'll give you an hour of my time where I can answer ANY questions about video marketing to help you move forward. I will also analyze your business, review your goals, give you an honest assessment of what I think the potential is. After purchasing, go here to book your free strategy session: http://vitoriacastro.com/free-strategy-session . To get the most out of our call, I ask some questions in this form. After clicking submit, you'll have access to my calendar so you can select a date and time that will work best for you. I look forward to speak with you soon, Vitoria

    9:51

  • Structure of the Video

    Less “Me” More “YOU” In this video we will talk about why every video you create needs to be more about your audience than anything else. What is in it for them?
What is the purpose of your video? Does your video fit for its purpose? We will also talk about the structure that EVERY video needs to have. How to Plan and Create a Script for Your Video 1. Your Intro 2. Your Powerful Content 3. Your Call to Action or CTA Watch the video to see all the details and how you can apply these important structure PS. I wish you have gotten great knowledge with the free content I have provided to you and that you are ready to take your business to the next level. When the free content is over, I invite you to purchase this product. By doing so, I'll give you an hour of my time where I can answer ANY questions about video marketing to help you move forward. I will also analyze your business, review your goals, give you an honest assessment of what I think the potential is. After purchasing, go here to book your free strategy session: http://vitoriacastro.com/free-strategy-session . To get the most out of our call, I ask some questions in this form. After clicking submit, you'll have access to my calendar so you can select a date and time that will work best for you. I look forward to speak with you soon, Vitoria

    12:11

  • Complementary Video I - About Me Video

    Did you know that your about me page is the most visited page on your site? This is the first complementary video for Module I where we will talk about "The About Me Page" on your blog or website. Posting an about me video on that page is a great way to connect one-on-one with your prospect, reader or client. In summery, using an "About Me Video" in your Blog or Website will help you deeply connect with your visitor. Watch the video to know the best ways to do so!

    8:17
03

Module 2 - Filming & Branding Yourself

3 lectures • 34min

  • The 4 Powerful Rules of Composition

    Why Think Composition? Now it’s time to choose the best location and composition for your shooting. We are going to talk about: The 4 Powerful Rules of Composition 1 - The Rule of Thirds 2 - Simplicity 3 - Headroom 4 - Lead Room We are also going to start talking about “Think Audio”. Learn more by watching the video! PS. I wish you have gotten great knowledge with the free content I have provided to you and that you are ready to take your business to the next level. When the free content is over, I invite you to purchase this product. By doing so, I'll give you an hour of my time where I can answer ANY questions about video marketing to help you move forward. I will also analyze your business, review your goals, give you an honest assessment of what I think the potential is. After purchasing, go here to book your free strategy session: http://vitoriacastro.com/free-strategy-session . To get the most out of our call, I ask some questions in this form. After clicking submit, you'll have access to my calendar so you can select a date and time that will work best for you. I look forward to speak with you soon, Vitoria

    8:19

  • How to be in Front of The Camera

    Be in Front of the Camera with a Smile! Is this video we talk about the best ways to feel more comfortable on camera: Feel free to Move o Be the Best that you can be. o Be direct!
o Grab you viewer’s attention! o Inject energy! o Emphasize keywords Vary your movements
. Use movements which fit your message 1 - Remain relaxed 2 – Smile! 3 – Practice is key! 4 – Prepare a good structure of talking Personal Branding 1 - Focus on Your Content 2 – Don’t Be Yourself – Be Your Best and Transformed Self! 3 - Tell a Story 4 – Make Yourself Confident! 5 – Be professional 6 – Know Your Audience! 7 - Be Engaging 8 - Forget About Yourself PS. I wish you have gotten great knowledge with the free content I have provided to you and that you are ready to take your business to the next level. When the free content is over, I invite you to purchase this product. By doing so, I'll give you an hour of my time where I can answer ANY questions about video marketing to help you move forward. I will also analyze your business, review your goals, give you an honest assessment of what I think the potential is. After purchasing, go here to book your free strategy session: http://vitoriacastro.com/free-strategy-session . To get the most out of our call, I ask some questions in this form. After clicking submit, you'll have access to my calendar so you can select a date and time that will work best for you. I look forward to speak with you soon, Vitoria

    7:22

  • Branding Yourself with Video

    In this Video we will talk about the concept of Personal Branding and why video is the perfect media for it. Some of the topics are: Don’t brand companies, brand yourself! Personal branding & video: A powerful combination A good content that doesn’t seem to sell directly Personal branding tip Be your transformed self! PS. I wish you have gotten great knowledge with the free content I have provided to you and that you are ready to take your business to the next level. When the free content is over, I invite you to purchase this product. By doing so, I'll give you an hour of my time where I can answer ANY questions about video marketing to help you move forward. I will also analyze your business, review your goals, give you an honest assessment of what I think the potential is. After purchasing, go here to book your free strategy session: http://vitoriacastro.com/free-strategy-session . To get the most out of our call, I ask some questions in this form. After clicking submit, you'll have access to my calendar so you can select a date and time that will work best for you. I look forward to speak with you soon, Vitoria

    18:18
04

Module 3 - Creating Amazing Videos without Being on Camera

7 lectures • 1hr 55min

  • Alternatives to Avoid the Camera

    “I’m still too afraid of the camera and now what?” In this video we will talk about some powerful options you may have: 1 - Reality Style Videos - That makes it easier once you don’t need to be on camera. 2 – Focus on the Product 3 - Screencast videos For PC My best recommendation is: Get Camtasia! Then: Get www.screencast-o-matic, snagit or jing. Screencast-o-matic is the better option between cheap software. I’d suggest that you go pro. It costs $15 dollars annually. For MAC And as an option for a MAC you have the Screenflow software besides Camtasia as well. YOUR SCREENCASTING TOOLS www.techsmith.com/camtasia www.techsmith.com/jing www.screencast-o-matic.com Software for Presentations Powerpoint (PC) Keynote (Mac) Steps to Make Attractive Videos  First step: Engagement  Second step: Let it flow  Third step: Narrating  Fourth step: The art of Screencasting  Fifth step: Video Editing PS. I wish you have gotten great knowledge with the free content I have provided to you and that you are ready to take your business to the next level. When the free content is over, I invite you to purchase this product. By doing so, I'll give you an hour of my time where I can answer ANY questions about video marketing to help you move forward. I will also analyze your business, review your goals, give you an honest assessment of what I think the potential is. After purchasing, go here to book your free strategy session: http://vitoriacastro.com/free-strategy-session . To get the most out of our call, I ask some questions in this form. After clicking submit, you'll have access to my calendar so you can select a date and time that will work best for you. I look forward to speak with you soon, Vitoria

    15:44

  • Editing is Powerful

    Editing is Powerful Indeed Before start teaching you on how to edit, it is important to know: Why is Editing Important? Free Video Editing Software  Windows Live Movie Maker (for PC)  iMovie (for Mac) ** For New MAC Computers the cost is approx. $15 now ** Paid Video Editing Software (easier and cheaper options)  Sony Vegas Movie Studio (for PC)  Camtasia (for PC and Mac)  Final Cut Express (for Mac)  Screenflow (for Mac) The Magic of Editing Editing Made Easy A Little More Advanced! Here are some examples of where you can get Royalty Free Music:  Pond5.com  iMovie/Final Cut R.F. Music  SoundBakery.com  Sonicfire Pro I will see you on the next video! PS. I wish you have gotten great knowledge with the free content I have provided to you and that you are ready to take your business to the next level. From this point on, I invite you to purchase my product. By doing so, I'll give you an hour of my time where I can answer ANY questions about video marketing to help you move forward. I will also analyze your business, review your goals, give you an honest assessment of what I think the potential is. After purchasing, go here to book your free strategy session: http://vitoriacastro.com/free-strategy-session . To get the most out of our call, I ask some questions in this form. After clicking submit, you'll have access to my calendar so you can select a date and time that will work best for you. I look forward to speak with you soon, Vitoria

    18:08

  • Free Tools – Windows Live Movie Maker

    In this video I'll show you how to very basically edit your videos using the free tool Windows Live Movie Maker (for PC) Click here to download the latest version: http://windows.microsoft.com/en-us/windows-live/movie-maker#t1=overview PS. I really recommend the next option that you will learn on the next 3 videos: Get the 30 day free trial for Sony Vegas Movie Studio. It costs $44 the cheapest version and it is ALL you need to create outstanding videos. Plus it will save you time and money in a short/long term. But if money is an issue for now, start on Windows Live Movie Maker that is very limited, but it will get you started. That's what's important!

    12:02

  • Sony Vegas Studio Part I

    Sony Vegas Movie Studio Part I In this video I'll show you how to edit and create outstanding videos using Sony Vegas Movie Studio (for PC) Click here to download the latest version: http://www.sonycreativesoftware.com/moviestudio I really recommend it! Clicking on the link above you will get the 30 day free trial. The cheapest version costs $44.95 and it is ALL you need to create outstanding videos. Plus it will save you time and money in a short/long term.

    18:28

  • Sony Vegas Studio Part II

    Sony Vegas Movie Studio Part II In this video I'll show you how to edit and create outstanding videos using Sony Vegas Movie Studio (for PC) Click here to download the latest version: http://www.sonycreativesoftware.com/moviestudio I really recommend it! Clicking on the link above you will get the 30 day free trial. The cheapest version costs $44.95 and it is ALL you need to create outstanding videos. Plus it will save you time and money in a short/long term.

    18:31

  • Sony Vegas Studio Part III

    Sony Vegas Movie Studio Part III In this video I'll show you how to edit and create outstanding videos using Sony Vegas Movie Studio (for PC) Click here to download the latest version: http://www.sonycreativesoftware.com/moviestudio I really recommend it! Clicking on the link above you will get the 30 day free trial. The cheapest version costs $44.95 and it is ALL you need to create outstanding videos. Plus it will save you time and money in a short/long term.

    10:51

  • Easy Screencasting – Camtasia – Jing & Screencast-O-Matic

    In this video I'll show you how to record, voice over and create screncasts using free and paid tools! Click here to download the latest versions: YOUR SCREENCASTING TOOLS www.techsmith.com/camtasia www.techsmith.com/jing www.screencast-o-matic.com

    21:06
05

Module 4 - Equipment

1 lecture • 13min

  • Choosing Your Equipment

    In this video I present you a list of equipments for you to get stated with the best cost benefit equipment possible, if not free. Tips on how to use what you have and create as well. Don't forget the 3 PDF files below to learn more and choose some advanced equipment if you want. They have great prices as well so you choose what's best for you and take ACTION!

    13:18
06

Module 5 - Syndication and YouTube

7 lectures • 1hr 58min

  • Syndication & Youtube - The Big Picture

    You created your video and now what? If you think about it, after everything you have learned about video marketing up, it would be a huge waste of time to do all that IF nobody sees it. All of your work will be in vain if you just create your videos and don’t share them in a strategic way, right? Create attractive and powerful videos is just the first part of the process, now we are going to talk about how to syndicate your videos! Sure, we will start talking about YouTube as well!

    25:25

  • Understanding Keywords

    This is the very first video on how to find the correct keywords for your videos, for your channel, for your business! 1- Find a Good Keyword - FREE Google Keyword Tool
Know what people are actually looking for http://www.google.com/insights/search 2- Google Adwords
 - FREE Get ideas of keywords and related keywords for your video https://adwords.google.com/select/KeywordToolExternal 3- Market Samurai - Paid http://www.marketsamurai.com

    12:54

  • How to Use Keyword Tools

    Found the correct keywords related to your business? Now it's time to use them the correct way as well. Watch the video to understand better. Here are the resources used: http://www.google.com/insights/search https://adwords.google.com/select/KeywordToolExternal http://www.marketsamurai.com

    19:37

  • Annotations and Associated Website

    Annotations YouTube and Associated Website Annotations These are powerful strategies to get your viewers to take action and do whatever the next step is that you want them to do! Watch the video for detailed explanation.

    10:26

  • Youtube Channel and Video Optimization

    Optimize your Channel and Videos as well with your keywords No matter what YouTube layout you are at, these tactics work for your channel and videos. Practice and action will help you get better rankings and business. PS. Don't forget to download both PDF files below!

    20:57

  • NEW Youtube ONE Channel Step-by-Step Guide

    Your very own YouTube channel is also your personalized space! We will talk about: How to Customize Your YouTube Channel Step 1: About Tab Step 2: Spice up Your Channel with Channel Art Step 3: Improvise Your Own YouTube Channel Trailer Step 4: Organizing Your Contents Sections PS. Download the PDF below where I explain all of the new YouTube One CHANNEL Changes with updated images to make it it VERY easy for you to do it yourself or get a Virtual Assistant to do it for you! I'll see you in the net lecture to give my BIG Thank YOU! Vitoria

    28:12

  • THANK YOU!

    0:07