Course Curriculum

Build Your Platform: Smart, Sustainable Social Strategy

8sections
33lectures
1h 53mtotal

What you’ll learn

  • Learn how to use social media to create buzz and promote your business, products or services to a wider audience.

  • Master the art of lead conversion on social media by understanding the three stages of the sales funnel and how to calculate your ROI.

  • Create a winning social media marketing plan that aligns with your business goals and objectives.

  • Discover the 7 essential steps to develop and execute a successful social media strategy that works for your brand.

  • Understand the golden rules of social media etiquette and how to avoid common mistakes that can harm your brand's reputation.

  • Set up and manage a Facebook Page that drives engagement and increases your reach to potential customers.

  • Use Twitter to build a loyal following and establish your online presence as an authority in your industry.

  • Learn key LinkedIn strategies to grow your network, build professional relationships, and generate leads.

  • Create and implement a YouTube social media plan to showcase your brand, products, or services through engaging video content.

01

Welcome and introductions

8 lectures • 32min

  • Social Media Mastery: Propel Your Business with Proven Strategies

    Transform your business with our comprehensive social media mastery course! Learn proven strategies to propel your presence on major platforms, convert leads into sales, and craft a winning social media marketing plan. Navigate Facebook, Twitter, LinkedIn, and YouTube with expert guidance. Elevate your online presence and achieve tangible results for your business success.

    0:45

  • Introduction video

    Develop a simple, step-by-step social media plan to attract customers and convert leads into sales using Twitter, Facebook, Google Plus, LinkedIn, and YouTube, while tracking return on investment.

    3:19

  • Social Media Explained in under 3 minutes

    Discover seven reasons to use social media for your business, from boosting brand awareness and building a loyal community to improving customer service and exposure.

    2:17

  • Welcome and overview

    A personal welcome to the course from your instructor.

    2:49

  • Get the most out of this course

    Actively engage with this course to extract practical results, ask questions, apply content, and complete the workbook and homework while leveraging feedback and bonus resources for sustainable success.

    13:23

  • Introduction to The Ultimate Social Media Strategy

    An introduction to the course and what to expect during the program.

    3:56

  • Social Media - an introduction

    The consumer world today is rapidly changing. Long gone is the era of passive consumerism, these days consumers want to have their say on every product and service they invest in. And with the cutthroat competition, companies are actively seeking ways to gain more leverage through innovation. With the birth of a whole new universe of social media, businesses play an entirely different ballgame.

    3:51

  • Rethinking Social Media: From Platforms to Portals

    Why social media shouldn't be your business — but can still help build it.

    2:04
02

Understanding What Social Media Can Do For Your Bussiness

3 lectures • 11min

  • The Value of Social Media Buzz

    These days, social media is the buzz word in marketing and a global trend that has gotten everyone of every age engrossed in one, two and possibly even several social media sites. Everyone is on it, in one form or another. But what is it exactly?

    3:45

  • The Social Media Eco System

    In this lecture we'll discuss the social media ecosystem, and how you can calculate the return on your social media investment.

    5:17

  • The Golden Ratio of Social Posts: Promote vs. Provide

    How to balance value, promotion, and self-promotion on social media.

    1:45
03

Developing Your Social Media Marketing Plan

6 lectures • 17min

  • Social Media: Building relationships

    Given the promising potential of social media, it is important to have a flexible marketing strategy in place that can grow and adjust with the ever changing trend. By taking time to develop processes from both the corporate and the individual standpoint, you will be able to sustain healthy social engagement activities over time.

    2:17

  • Social media strategy: 7 essential steps

    In this lecture we'll cover the 7 essential steps that will help you in developing a social media strategy.

    4:56

  • The golden rules of social media

    In this lecture we'll discuss the golden rules of social media.

    5:04

  • The Truth About Organic Reach: Why It’s Not You, It’s the Algorithm

    Understanding why organic growth is harder than ever — and what to do instead.

    1:47

  • Are you a social media guru?

    Activity

  • Your Platform First: A Sustainable Content Flow That Starts With You

    Create once, publish everywhere — starting with your own site or newsletter.

    1:35

  • Self-Promotion Without Shame: Ethical Visibility for Creators

    Why promoting your own work isn’t vanity — it’s service.

    1:25
04

Facebook: Create A Facebook Page That Works

4 lectures • 17min

  • An introduction to Facebook: what is it?

    Facebook is perhaps the most famous global phenomenon that continues to grow exponentially since its launch. Originally designed for college students, we don’t need statistics to prove that Facebook has moved leaps and bounds beyond its original use. Over time, it is recognized as an extremely powerful networking medium for businesses.

    4:53

  • Getting started with your Facebook page

    Creating a Facebook Page (also known as Brand Page) can provide you a powerful tool to interact with your market on a different level that traditional media will not be able to provide. By helping your customers gain a close connection with your corporate brand, you can turn them into loyal patrons and unpaid brand ambassadors.

    5:44

  • Facebook Page Power Tips

    Promote your Facebook page with a social media manager, engage with fans, and share media content and exclusive offers to boost reach and loyalty.

    3:52

  • Maximizing Visibility on Facebook: Community Over Clicks

    Grow your reach on Facebook by focusing on conversations, not conversions.

    2:09
05

Twitter/X: Tweet Your Way to Online Prominence

4 lectures • 14min

  • An introduction to Twitter/X: what is it and why use it?

    Twitter’s simple question: “What are you doing?” has certainly generated a lot of response since its launch. With the quick and frequent exchange of ideas, opinions, answers, Twitter has created an entire new universe for people to stay connected through a more open line of communication.

    6:33

  • Build and attract followers on Twitter/X

    In this lecture we'll introduce you to several ways of building and attracting new followers on Twitter.

    2:16

  • Ideas you can Tweet about

    Discover tweet ideas that engage audiences by asking questions, sharing what’s on your mind, and highlighting others; build a relatable brand personality that educates or entertains, not for selling.

    3:07

  • Visibility on Twitter/X: Signal > Noise

    Get seen on Twitter/X by saying less — but saying it better.

    1:50
06

LinkedIn: Build Your Network

3 lectures • 11min

  • An introduction to LinkedIn: what is it and why use it?

    LinkedIn still remains an underutilized tool as many of its users have not fully explored its full potential and maximize its benefits. In this lecture we'll discuss what LinkedIn is and why you should be using it to build your business.

    3:39

  • Getting started on LinkedIn

    Some people associate LinkedIn as a go-to platform for people seeking employment. It is certainly more than that. It is a great way to build portfolio and reputation, as well as connect with like-minded individuals to promote tour brand, products or services. To get started, use the guidelines from this lecture as a starting point.

    5:19

  • LinkedIn Visibility: Position Yourself as a Peer, Not a Pitch

    Stand out on LinkedIn by leading with value, not credentials.

    2:03
07

YouTube: Captivate Your Audience

3 lectures • 10min

  • An introduction to YouTube: what is it and why use it?

    While YouTube is widely popular as a form of entertainment, don’t make the mistake of overlooking its significant benefits. It is more than just posting music videos, memorable moments and embarrassing events, as it is originally made popular.

    3:14

  • Getting started on YouTube

    A lot of celebrities and companies have successfully generated global interest and fame by using YouTube as their launching pad. In this lecture we'll discuss how you can gain a strategic edge over your competition in a more creative and engaging way.

    4:52

  • YouTube Visibility: Make Your First 30 Seconds Count

    Maximize YouTube visibility by mastering intros and thumbnails.

    1:58
08

Wrap up

2 lectures • 2min

  • The 1-Hour Weekly Marketing Routine

    A simple time-block strategy to stay visible without living online.

    1:24

  • Bonus Resources

    In this final lesson I share some valuable educational content that you can access. I update these resources from time to time, so if there's anything you like be sure to grab it now.

    0:18