Course Curriculum

Facebook Ads Masterclass: The Complete Guide for beginners

5sections

17lectures

2h 9mtotal

What you’ll learn

How To Create Your BF Business Account

Create a Facebook business manager account at business.facebook.com, link it to your personal profile, and enter your business name, email, address, and website to start advertising.

3:14
How To Create Ad Account

Learn how to create your first ad account in Facebook Business Manager, set currency and time zone, name the account, and choose between personal or agency use.

2:17
How To Add Payment Method

Learn to add a payment method in business settings, verify credit card with a $1 charge, and choose a credit or virtual card for secure Facebook ads payments.

1:46
How To Edit Business Settings

Manage your Facebook business manager settings by editing business info, uploading a logo, and tailoring notifications to reduce noise, including push vs email and app-related updates.

3:19
How To Add FB Page Or Create FB Page

Learn how to add or create a Facebook page in business manager, set up profile and cover, customize info, adjust tabs, connect Instagram, and begin posting.

18:39

Ads Manager Column Setup [Lead Gen]

Learn to navigate the Ads Manager, customize columns for lead generation, and track key metrics like delivery, budget, impressions, link clicks, CTR, and leads.

12:19
Ads Manager Column Setup [Purchase E-Commerce]

Customize ads manager columns for ecommerce, removing leads and lead cost, and add total value, cost, and conversion value to track purchases and return on ad spend.

4:37

How To Create FB Pixel

Learn to create a Facebook pixel and install the code on your website to track visitor actions for optimized campaigns across WordPress and Shopify.

3:29
How To Add FB Pixel On Wordpress

Install and activate the Facebook pixel on WordPress by downloading and uploading the plugin. Verify the pixel ID, enable advanced matching, and test the site to ensure status is active.

3:05
How To Add Lead Event Code On Page

Learn to add a lead event code to your page with your Facebook pixel, publish the page, and configure the event to track signups on your landing page.

3:27
Installing The FB Pixel Helper

Install the Abbi Pixel Helper in Google Chrome to verify Facebook pixel installation and events, view pixel status, and assess competitor sites for pixel presence.

2:01

How To Write Your Ad Creatives

Master a problem-agitate-solve framework for Facebook ad creatives by using indirect openings, value-driven storytelling, and a clear call to action, with tips on length, emojis, and a free book offer.

15:56
How To Create Campaign Conversions For Lead Generation

Create a conversion campaign for lead generation on Facebook by configuring Ads Manager, pixel, and assets, then refine targeting, copy, and media.

31:11
Understanding Campaign and Ad Objectives

Learn how to choose Facebook ad campaign objectives with a focus on conversions, while using lead generation or engagement sparingly, and avoiding traffic, brand awareness, and reach for better results.

7:12
Using Built-In Video Maker In Ads Manager

Master creating Facebook video ads with the built-in video maker in Ads Manager, using image and video ads, slideshows, text customization, and a quick publish-and-review workflow.

8:00
Simple Split Test Campaign

Learn how to evaluate Facebook campaigns through split testing, kill underperforming ad sets, and optimize with a three-to-four day testing window and a minimum of three to five ad sets.

8:01