Course Curriculum

Custom Perplexity for Social Media Content Strategy

3sections
13lectures
1h 9mtotal

What you’ll learn

  • Master Perplexity AI’s workspace setup, custom instructions, and advanced search modes for social media research.

  • Conduct comprehensive, AI-powered competitor analysis to identify content gaps and outperform competitors.

  • Discover and validate trending topics across Instagram, YouTube, LinkedIn, and TikTok before they peak.

  • Craft strategic, data-driven content calendars that maximize engagement and business results.

  • Automate and optimize content repurposing workflows to generate 10+ platform-specific assets from one idea.

  • Enhance content performance using real-time analytics and AI-powered optimization techniques.

  • Build sustainable, scalable content operations with workflow documentation and team training.

  • Develop personalized content strategies by analyzing audience segments and behavioral patterns.

01

Introduction

7 lectures • 32min

  • Introduction to Perplexity What you will learn

    Transform from random content creation to an AI powered strategist using Perplexity AI. Learn to build an AI driven content calendar, optimize performance, repurpose content, and complete a capstone portfolio.

    2:50

  • Why Perplexity is different then ChatGPT and Google Gemini ?

    Learn how perplexity AI serves as a real-time, answer-focused research assistant for content creators, with quick search, research, and labs modes, advanced reasoning, and collaborative spaces for trends and dashboards.

    3:40

  • Setup Perplexity Account as per our preferences

    Set up your perplexity account, sign in, and start searching like ChatGPT with free access for 3–5 queries; customize appearance, language, auto suggestions, and the sidebar.

    2:38

  • Understand the interface and Create your first space

    Create your first perplexity space to build a private content research office, upload files, set custom instructions, invite collaborators, and tailor AI models for your brand voice and audience.

    9:49

  • Upload document for summary research and Run your first prompt

    Upload brand guidelines, audience research, content calendar, competitor analysis, and SEO keywords to Perplexity, then run your first prompt for a deep, sourced market research report.

    7:27

  • Understand how Perplexity process the prompt

    Understand how perplexity processes prompts to generate AI-powered social media content strategies, leveraging assets, charts, and AI-powered personalization, short-form video, and UGC.

    5:05

  • Change instruction for spaces

    Learn how to change instructions for spaces in AI content strategy for social media by editing with the pencil icon, rewriting guidance, and adding files and URLs.

    0:39
02

Social Media Content Strategy

5 lectures • 34min

  • Advance Research techniques for Social Media and Blog Content

    Transform research with the topic framework—validate trends, assess opportunities, identify problems, all within perplexity space, and build citations in 30 minutes. Deliver data-packed, credible content for social media and blogs.

    13:10

  • Research Trending Content in Social Media and Generate Post ideas according to t

    Learn to harness perplexity AI to research real-time social media trends, brainstorm scroll-stopping post ideas, and build a data-driven posting calendar with ready prompts for Instagram, LinkedIn, and Twitter.

    4:44

  • Find content gap in the social media

    Analyze competition to find white space and gaps, guided by perplexity’s top themes. Use YouTube shorts pillars—hook, CTA, traffic, cross-platform promotion—and LinkedIn hashtags.

    2:08

  • Create 30 days content calendar with verified information as citations

    Create a 30-day LinkedIn and Twitter content calendar for a B2B SaaS startup, with topics, hashtags, and dates aligned to AI and productivity trends, and verify claims with citations.

    4:32

  • Advance techniques to find real time social media trends analytics

    Discover real-time social media trends analytics with perplexity AI, generate scroll-stopping content ideas, and analyze what works using engagement metrics and source citations across platforms.

    9:40
03

Project for Course

1 lecture • 3min

  • Course Project for your Portfolio

    Build your AI-powered content empire through perplexity-driven competitor research and a 30-day content calendar. Create, repurpose, and optimize content across formats while tracking performance to refine your strategy.

    2:47