Social Media Marketing Strategy 101

Introduction

Master a simple four-step method to audit, develop, execute, and measure a social media strategy for any brand, boosting your ability to pitch and drive online results.

2:11
Class Overview

The class overview introduces three divisions of social media marketing, emphasizes disciplined strategy, and outlines a four-step audit, development, execution, and measurement process with platform deep dives.

5:50
Your Project

Develop a practical social media strategy through a one-page swot analysis, competitor insights, and content pillars with hashtags, then create mobilizable content aligned with time and resource constraints.

2:38

Concepts & Glossary

Explore essential social media marketing concepts through a top ten glossary of terms. Access a three-page glossary and e-book materials with practical reading homework to build foundational knowledge.

1:33
The Attention Economy

Explore how the attention economy shapes social media strategy, showing how to craft distinctive brands, gain client trust, and navigate crowded platforms like Facebook in a post-COVID era.

2:05
Algothimns vs. Paid / Organic

4:12
Marketing Funnels & Personas

Master the social media funnel by assigning paid media objectives—awareness, engagement, or leads—and guiding the journey to conversion. Create personas through market research to tailor content and platforms.

3:20
Paid Media Models

Explore how paid media models use bidding to optimize campaigns across Facebook, Instagram, and WhatsApp, and compare CPC, CPM, and cost per lead for awareness and engagement objectives.

3:57
Call to Actions

Use clear calls to action with a single, specific goal, such as downloading an e-book, aligned to your content pillar to drive the action you want in the attention economy.

0:51
KPIs & Agency Lingo

Explore remarketing with the Facebook pixel to retarget visitors and drive conversions, while tracking KPIs like impressions, reach, engagement, traffic, leads, and conversions across paid and earned media.

4:28

Facebook & Instagram New Features & Trends

Explore how evolving social media trends across Facebook and Instagram reshape marketing, including reels emphasis, Instagram shops, guides, audio features, and practical strategies to stay updated.

9:22
Twitter & LinkedIn New Features & Trends

Learn how short-form video on YouTube shorts, live audio on Twitter spaces, and LinkedIn product pages and newsletters drive engagement, e-commerce, lead generation, and community building.

6:36
Mobile & Web Trends + Resources to help you!

Explore mobile and web trends shaping social media marketing, including privacy updates, messaging app shifts, and the Google Analytics 4 migration, plus top resources from Social Media Examiner and Hootsuite.

4:53

My Positive Take to Life Online

Explore a positive, personal take on life online and how social media marketing offers a fulfilling career path, highlighting growth mindset, self-regulation, and strategies to balance benefits and mental health.

6:01
Why a Career in Social Media?

Discover how to turn social media into a tool for scaling your purpose, building a content diet, and monetizing hobbies through platforms like YouTube and AdSense.

7:03
Location, Location, Location!

Build a professional online presence through personal branding, Lancton or a personal website, and YouTube to showcase talent, attract opportunities, and enable location independent work.

5:32

How to Conduct a Competitor Analysis

Develop a social media strategy through an audit of competitors, identify gaps, and map content pillars, digital persona, and platform focus, then execute with a plan and measure results.

9:41
How to Conduct a SWOT Analysis

Learn to conduct a four-quadrant swot analysis—strengths, weaknesses, opportunities, threats—via group discussion, voting with stars or post-its, and maintaining a living document updated regularly with Google Slides or Notion.

6:17
Wrapping up your Audit

Wraps up the audit by translating competitor insights and SWOT findings into a spider diagram centered on digital, guiding platform prioritization and objective-aligned tactics.

5:42

How to Develop your Social Media Strategy

Develop a data-informed social media strategy by translating audit insights into content, branding collateral, persona-driven pillars, and platform optimizations like Instagram bio, Link Tree, and Canva.

11:44

How to Execute your Strategy

Execute your social media strategy with a collaborative Google Sheets calendar for posts and approvals, then optimize platform-specific copy and scheduling using Sprout Social, Hootsuite, or Later.

11:51

How to Measure & Optimize your Strategy

Define smart objectives and track action-based KPIs like sales, leads, and conversions. Monitor reach, engagement, and impressions across platforms using insights and analytics to optimize and inform reporting.

8:17

Connecting the Dots

Navigate a journey from clarity to foundation to content master, applying a social media marketing framework to optimize platforms, funnels, and insights.

5:56
Thanks for Joining!

Join social media marketing strategy 101 to leverage frameworks, templates, and tools that build confidence, stay ahead of trending topics, and follow my YouTube channel for free content and resources.

1:22
Bonus Lecture

SLIDES Social Media Marketing 101 Slides are attached. GLOSSARY The glossary of terms are attached. BONUS: Please check out my mini ebook which is designed to accompany my Udemy classes and help you nail your social media! I have attached it.

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What you’ll learn