Course Curriculum

The Salon Social Media Video System

7sections
25lectures
4h 21mtotal

What you’ll learn

  • You will be familiar with what short-form video marketing is and why it’s crucial for beauty and hair salons.

  • You will be able to define clear goals for short-form video efforts and understand who your target audience is.

  • You will develop a solid content plan that aligns with your salon’s brand and marketing goals.

  • You will have learned the technical skills for creating and editing engaging short-form videos

  • You will be equipped with the skills to make your content more discoverable and engaging using trends.

  • You will know how to create content that drives interaction and builds community

  • You will be able to measure the success of your videos and adjust your strategy for continuous improvement

01

Module 1 - Introduction to Short-Form Video Marketing

4 lectures • 1hr 2min

  • What is Short-Form Video Marketing?

    By the end of this lesson, you will be able to: · Define short-form video content and its role in digital marketing. · Explore video lengths and content types that perform well.

    20:45

  • M1 - L2 - The Benefits of Short-Form Video for Beauty & Hair Salons

    By the end of this lesson, you will be able to: · Discuss 3 key benefits: increased visibility, client engagement, and showcasing transformations. · Explain why short-form video is particularly effective in the beauty industry.

    8:44

  • M1 - L3 - Overview of Instagram Reels, TikTok and YouTube Shorts

    By the end of this lesson, you will be able to: · Identify the two most popular platforms for short-form video. · Compare features, audiences, and video capabilities on both platforms.

    15:18

  • M1 - L4 - Understanding the Importance of Visual Content in Beauty Marketing

    By the end of this lesson, you will be able to: · Explain why visual storytelling is crucial for beauty and hair salons. · Identify the role of videos in building brand identity and trust.

    16:50
02

Module 2 - Defining Your Video Marketing Goals & Audience

4 lectures • 39min

  • M2 - L1 - Setting Specific Marketing Goals for Short-Form Video

    By the end of this lesson, you will be able to: · Discuss common marketing goals: increasing bookings, driving product sales, building brand awareness. · Create SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound).

    9:47

  • M2 - L2 - Identifying Your Target Audience

    By the end of this lesson, you will be able to: · Determine the demographics and psychographics of your ideal clients. · Tailor video content to appeal to your target audience.

    7:45

  • M2 - L3 - Aligning Video Content with Business Objectives

    By the end of this lesson, you will be able to: · Understand the connection between content and goals. · Identify type of video content that serve specific goals (e.g., tutorial for engagement, testimonials for trust-building).

    11:50

  • M2 - L4 - Audience Behaviour on Instagram Reels vs. TikTok

    By the end of this lesson, you will be able to: · Understanding how different audiences interact with content on each platform. ·  Explain how audience behaviour should inform content creation.

    9:10
03

Module 3 - Crafting a Winning Short-Form Video Strategy

3 lectures • 24min

  • M3 - L1 - Developing Your Content Pillars

    By the end of this lesson, you will be able to: Define content pillars: transformation videos, tutorials, product promotions, behind-the-scenes. Balance promotional and value-driven content.

    9:10

  • M3 - L2 - Structuring Your Content Calendar

    By the end of this lesson, you will be able to: Create a 1-month calendar of short-form video content. Batch-creating content to streamline production and posting.

    7:49

  • M3 - L3 - Creating Consistency in Your Posting Schedule

    By the end of this lesson, you will be able to: Explain importance of regular posting for audience growth. Develop a realistic posting schedule that fits your workflow.

    7:26
04

Module 4 - Filming and Editing Techniques for High-Quality Videos

4 lectures • 41min

  • M4 - L1 - Basic Filming Techniques Using Your Smartphone

    By the end of this lesson, you will be able to: Frame shots and capture high-quality footage with your phone. Give essential tips on angles and composition for beauty and hair salons.

    8:54

  • M4 - L2 - Lighting and Sound Best Practices

    By the end of this lesson, you will be able to: Create professional lighting on a budget. Explain why sound matters and how to ensure clear audio for your videos.

    8:42

  • M4 - L3 - Editing Tools and Techniques

    By the end of this lesson, you will be able to: Use easy-to-use video editing apps (CapCut, InShot). Trim, add transitions, and enhance your videos with effects.

    12:57

  • M4 - L4 - Creating Engaging Thumbnails and Captions

    By the end of this lesson, you will be able to: Explain the importance of thumbnails and captions in grabbing attention. Give tips for writing compelling, on-brand captions that encourage engagement.

    10:16
05

Module 5 - Leveraging Trends, Hashtags, and Popular Sounds

4 lectures • 36min

  • M5 - L1 - Understanding Trends and Their Role in Discoverability

    9:27

  • M5 - L2 - Using Hashtags Effectively for Beauty and Hair Salons

    By the end of this lesson, you will be able to: · Identify trends on TikTok and Instagram Reels. · Know how to spot emerging trends and jump on them early.

    9:29

  • M5 - L3 - Incorporating Trending Sounds

    By the end of this lesson, you will be able to: · Explain how trending sounds can increase your reach. · Use TikTok and Instagram’s audio libraries to find trending music and sounds.

    8:40

  • M5 - L4 - Balancing Trends with Brand Authenticity

    By the end of this lesson, you will be able to: · Explain how to participate in trends without losing your brand’s unique identity. · Identify best practices for aligning trends with your salon’s core message.

    7:56
06

Module 6 - Driving Engagement and Client Interaction

4 lectures • 38min

  • M6 - L1 - Creating Interactive Videos

    By the end of this lesson, you will be able to: · Explain how to create content that encourages viewers to engage (Q&A, polls, or challenges). · Give examples of engaging beauty and hair content.

    9:37

  • M6 - L2 - Using Client Testimonials to Build Social Proof

    By the end of this lesson, you will be able to: · Explain how to film client testimonials and make them visually appealing. · State why testimonials increase trust and how to use them effectively.

    9:25

  • M6 - L3 - Encouraging User-Generated Content (UGC)

    By the end of this lesson, you will be able to: · Inspire clients to create and share their own videos in your salon. · Explain best practices for reposting UGC to build community and engagement.

    9:18

  • M6 - L4 - Responding to Comments and Direct Messages

    By the end of this lesson, you will be able to: · Explain the importance of engaging with followers via comments and messages. · Know how to turn social interactions into meaningful client relationships.

    9:43
07

Module 7 - Measuring Success and Optimising for Growth

2 lectures • 22min

  • M7 - L1 - Key Metrics to Track for Short-Form Video Success

    By the end of this lesson, you will be able to: Give an overview of important metrics: views, likes, shares, comments and engagement rate. Explain how to track performance on Instagram Reels and TikTok. Give a step-by-step guide to accessing and interpreting platform analytics. Know how to identify which videos perform best and why.

    10:16

  • M7 - L2 - Optimising Content Based on Data

    By the end of this lesson, you will be able to: State how to adjust your strategy based on performance metrics. Test new ideas and iterate for continuous improvement. Create a review process to evaluate your video marketing efforts regularly. Identify ways to set new goals and keep improving.

    12:12