Course Curriculum

Facebook Marketing Masterclass: From Pages to Engagement

5sections
23lectures
3h 4mtotal

What you’ll learn

  • How to set up and manage Facebook pages effectively.

  • The fundamentals of creating and running ad campaigns on Facebook.

  • Strategies for writing engaging posts and fostering user interaction.

  • Techniques to grow your fan base and promote videos for higher engagement.

  • How to use Facebook analytics and publishing tools to refine your strategy.

01

Introduction

2 lectures • 13min

  • Introduction to FB Marketing

    Master Facebook marketing with practical, step-by-step guidance to create, update, and delete pages, build and monitor ads and ad campaigns, and engage audiences across four modules.

    5:02

  • Introduction to FB Marketing Continue

    Explore the core of Facebook marketing, including global reach, mobile usage, precise targeting by location, age, gender, and interests, to boost leads, traffic, and engagement.

    7:37
02

Demo of Creation of FB Pages

3 lectures • 25min

  • Create Pages

    Create Facebook pages for business or brand and for community use, explore page policies, set name, category, address, and profile and cover photos, and configure privacy options.

    8:48

  • Create Cover Photo

    Add a cover photo and profile picture to your Facebook page, then tailor call-to-action buttons like contact us, shop now, or learn more to drive engagement.

    11:44

  • Demo of Unpublishing and Removal of FB Pages

    See a practical demo of unpublishing and removing a Facebook page, including how to toggle visibility and confirm permanent deletion.

    4:53
03

Creating Page and Add

4 lectures • 29min

  • Outlines of the Course

    Explore a four-module Facebook marketing masterclass that covers page creation, publishing, deletion, and modifications, ad creation and audience targeting, analytics, optimization, and engagement strategies.

    2:03

  • Creating Page

    Create a sample Facebook page with a profile picture, cover photo, and sign-up button, then build a three-tier ad campaign—campaign, ad set, and ad—with audience targeting, placements, budget, and bidding.

    9:10

  • Creating Add

    Create a traffic campaign with split testing, link-click optimization, and bid caps. Target Mumbai-area users aged 20–35, English speakers, with ad sets A and B and a shared daily budget.

    10:28

  • Creating Add Continue

    Discover how to configure Facebook ads with impressions bidding and bid cap, set budgets (₹10 per thousand impressions), and review campaigns, ad sets, and ads in Ads Manager.

    7:34
04

Account Overview

3 lectures • 27min

  • Account Overview

    Master ads management in Facebook marketing module 3 by using ads manager to monitor and pause or edit running ads, while analyzing reach, impressions, page likes, and CTR.

    8:44

  • Campaign

    Explore how campaigns are managed in Facebook Ads, including editing, duplicating, and viewing charts; compare campaigns using metrics like reach, impressions, cost per result, frequency, and CTR.

    11:03

  • Adset

    Navigate the ads manager to monitor campaigns, ad sets, and ads, and learn to toggle delivery statuses, edit options, and publish or republish with reviews.

    7:35
05

Writing Effective Posts

11 lectures • 1hr 29min

  • Intro to FB Marketing Module 4

    Master how to keep fans engaged and convert them into sales. Write effective posts, optimize post frequency, and boost likes with call-to-action buttons and video promos, guided by Facebook insights.

    8:12

  • Writing Effective Posts

    Create engaging Facebook posts that encourage replies and boost brand awareness. Keep captions concise, 60 to 80 words, to grab attention, drive revenue, and deliver value with consistency.

    7:20

  • Quantity of Posts

    Balance quality and quantity to post 6–10 times weekly (8–12 for new launches), while Facebook's algorithms favor fresh, unique content that boosts likes and engagement.

    8:33

  • Getting Likes on FB

    Target active Facebook users to boost post likes and capture valuable feedback from comments. Build goodwill and trust with fans, increase page traffic, and enhance SEO through engaged, well-defined audiences.

    6:51

  • Creating Fans

    Learn how to grow a Facebook page by embedding the like box on your website, boosting likes, backlinks, and PageRank, while engaging fans with original, on-trend content.

    8:13

  • Engaging Users

    Analyze Facebook insights and publishing tools to track engagement metrics and audience demographics, then use call-to-action buttons such as book now, contact us, and sign up to drive actions.

    9:47

  • Video Promotion

    Promote your videos on Facebook using watch video buttons, paid ads, and boosts, while leveraging educational, inspirational, and entertaining content to engage users and grow brand awareness.

    9:38

  • Tips and Tricks

    Use multiple images in Facebook ads to tell a story, engage viewers, and drive clicks to your page or website; harness contests, comments, hashtags, and Facebook insights to optimize campaigns.

    11:52

  • Exporting Insight Data

    Export Facebook insights data by choosing page data, post data, or video data to create CSV or Excel reports. Analyze metrics by audience, reach, engagement, and time range.

    6:59

  • Page Views-Post

    Explore Facebook page views analytics to track daily views, audience by age, gender, location and device; analyze page actions, video performance, and post reach and engagement for data-driven marketing.

    7:18

  • Publishing Tool - Summary

    Navigate Facebook publishing tools and insights to publish posts, track reach and actions, and optimize engagement with call-to-action buttons, video promotion, and data export.

    4:45