Course Curriculum

LinkedIn (Beginners & Advanced): Fast Track Training

3sections
41lectures
1h 10mtotal

What you’ll learn

  • How to master LinkedIn Beginners & Advanced methods

  • Generate leads and sales using LinkedIn Beginners & Advanced strategies

  • Setup and run LinkedIn Advanced campaigns in any niche

  • Master the LinkedIn Advanced Manager

01

LinkedIn For (Beginners): Fast Track Training

20 lectures • 34min

  • Overview - Beginners

    Learn how LinkedIn serves as a professional networking platform for talent, marketers, and sales pros, how to open an account, and how to create personal and professional profiles and content.

    0:49

  • Pricing

    Compare LinkedIn premium plans for career, business, sales, and hiring, and choose the upgrade that matches your goals. Discover pricing, the sales navigator tool, and trial offers.

    2:02

  • LinkedIn As A Search Engine

    Learn to use LinkedIn as a search engine by entering keywords to surface people, jobs, and companies, then apply filters to narrow results and connect with professionals.

    1:41

  • Your LinkedIn Profile - Part 1

    Activate the profile customization by uploading a profile image at 1584 by 396 pixels, editing your headline, current position, and education, and saving multiple degrees for a complete LinkedIn profile.

    1:59

  • Your LinkedIn Profile - Part 2

    Edit your LinkedIn contact info to publicly share websites, phone, and social handles, while adding keywords and media to boost search visibility; upload or link videos and save changes.

    1:36

  • Your LinkedIn Settings - Part 1

    Open LinkedIn settings and privacy to adjust account details, language, and auto play videos; control who sees your profile and activity, manage data usage, and block or follow others.

    2:23

  • Your LinkedIn Settings - Part 2

    Control your LinkedIn ads and communications settings to tailor ad targeting from your follows, groups, education, and employer, and manage read receipts and message reply suggestions.

    2:42

  • Your Personalised LinkedIn URL

    Personalize your LinkedIn URL by clicking the edit button on your public profile, entering a custom URL that reflects your brand, and saving it while logged in.

    0:50

  • Your Company Page

    Learn to create a LinkedIn company page for a small business, entering name, website, industry, size, logo, tagline, and cover image, then edit overview and track activity.

    1:40

  • Your Newsfeed

    Discover how to manage your LinkedIn news feed, post to your home feed, engage with connections after creating your company page, and sort or reset for most recent posts.

    2:07

  • Importing Your Contacts

    Import your existing contacts from the network tab to quickly connect on LinkedIn, then select individuals to invite and click add connection.

    1:43

  • Making New Connections

    Learn how LinkedIn's connection recommendations work, including who to connect with, follow, join, or engage, how to customize invitations, and build relationships before connecting to avoid spam.

    2:04

  • Accepting Invitations

    Learn how to manage LinkedIn invitations by reviewing requests, messaging new connections, and using ignore or accept options; attract others by posting content and engaging your news feed.

    1:16

  • Managing Notifications

    Explore how the LinkedIn algorithm leverages notifications for engagement, including milestones, birthdays, and work anniversaries, and learn to respond with messages and congratulations.

    1:26

  • Posting Written Content

    Publish LinkedIn articles using the editor to add hyperlinks, quotes, bold, underline, images, videos, and slides, while saving drafts to boost keyword search and news feed visibility.

    2:13

  • Posting Audio and Video

    Post video content directly to your LinkedIn profile from the news feed, set visibility, enable comments, and add a description with an optional SRT transcript; audio cannot be uploaded.

    2:05

  • Your SSI Ranking

    Discover your LinkedIn social selling index ranking, updated daily, and compare against your industry and network. Engage with people and your brand to boost your social selling dashboard over time.

    1:11

  • Participation in Groups

    Identify active LinkedIn groups aligned with your expertise, balance size for visibility, and learn to request to join, follow rules, and participate by liking and commenting.

    1:57

  • Creating Groups

    Learn how to create a LinkedIn group by naming it, writing a concise about section and rules, setting visibility, adding a photo, and launching it to attract members.

    1:23

  • Conclusion - Beginners

    Learn basics of getting started on LinkedIn: edit and customize your profile and manage settings. Post to your news feed, create articles with pulse, and participate in or create groups.

    0:45
02

LinkedIn (Advanced): Fast Track Training

20 lectures • 35min

  • Overview - Advanced

    Discover how LinkedIn's social selling index boosts post visibility, helps you find relevant people, and build your network, while evaluating free trials to see if it fits your goals.

    1:42

  • Deciding On A Target Market

    Learn to identify your LinkedIn target market, narrow searches by location, and begin following and engaging with content and hashtags to discover and connect with the right people.

    1:23

  • Upgrades and Categories - Part 1

    Explore who viewed your profile, switch between public and private modes, and consider premium plans like Sales Navigator to grow your network or generate leads.

    2:03

  • Upgrades and Categories - Part 2

    Discover how to refine LinkedIn searches using filters and connections, upgrade to sales navigator for targeted prospects, set geography, industries, and titles, and build a precise outreach list.

    2:27

  • Understanding and Using In-Mail

    Use in-mail to message individuals beyond your first level connections, guided by Sales Navigator or premium business level, which provides monthly email credits.

    1:27

  • Attraction Vs Cold Messaging

    Use targeted activity to connect with outside your network by engaging with content, commenting on posts, and messaging second- or third-level connections with something specific they've shared, avoiding sales pitches.

    1:41

  • Who Viewed Your Profile

    Learn to view who viewed your profile in 90 days, message first-level connections, or use in mail for others, and boost reach with keywords, recommendations, post content, and articles.

    2:22

  • Optimizing Your Posts

    Discover how to optimize LinkedIn posts by selecting a video, targeting the right audience, using keywords, and leveraging hashtags and tags to maximize reach and sharing.

    1:23

  • Optimizing Your Engagement

    Optimize your LinkedIn engagement by posting keyword-rich comments on second-level connections, tagging relevant first- and second-level connections, and using hashtags to boost visibility.

    1:22

  • Accepting New Requests - Part 1

    Learn to manage LinkedIn invitations by prioritizing first level connections and relevance to your news feed, using mutual connections, profile checks, and optional messaging before accepting.

    2:07

  • Accepting New Requests - Part 2

    Learn how to manage connections on LinkedIn by removing connections and unfollowing content to keep a first-level network and control your news feed.

    1:22

  • Using Sales Navigator - Part 1

    Use Sales Navigator to directly comment and interact with leads, using targeted searches and filters like location and seniority to engage your LinkedIn network efficiently.

    1:47

  • Using Sales Navigator - Part 2

    Use Sales Navigator to curate targeted leads from the discovery area, access profiles and recent activity, and refine sales preferences: industries, geographies, company sizes, functions, and seniority.

    2:00

  • Inviting New Connections - Part 1

    Learn how to invite new connections on LinkedIn using Sales Navigator, save prospects to lead and customer lists, and connect via the lead list with a three-dot menu.

    1:46

  • Inviting New Connections - Part 2

    Learn how to withdraw a sent LinkedIn invitation by going to my network, viewing invitations, selecting manage all, and clicking withdraw so the recipient no longer sees it.

    1:02

  • Posting Company Branded Content

    Publish content to your company page via the profile link, then add keywords, hashtags, and tag individuals; apply content suggestions to boost searchability.

    1:34

  • Posting Your Company's Job

    Learn to post a LinkedIn job without premium by using the jobs tab, entering company, title, city, employment type, seniority, skills, screening questions, saving a draft, and publishing after payment.

    1:57

  • How to Look for A Job On LinkedIn

    Open the LinkedIn jobs tab to search job titles, view salary insights, and filter by location; save jobs to your LinkedIn job tracker, then apply and track submissions.

    1:39

  • How to Look for a Client On LinkedIn

    Find clients on LinkedIn by using second and third connections and filters like geography, industry, and language to narrow to a focused list, then message or connect via Sales Navigator.

    2:35

  • Conclusion - Advanced

    Apply the attraction strategy on LinkedIn to expand your network, use connect and email messaging, optimize engagement with company content and News Feed posts, and leverage Sales Navigator for prospecting.

    0:53
03

Bonus Lecture: New Product List

1 lecture • 2min

  • Bonus Lecture: New Product List

    Combine the beginner and advanced fast track trainings into one unified course priced at $29.99, with lifetime access for existing students and updated resources available below.

    1:31