Course Curriculum

Facebook & Instagram ads MASTERY 2022

4sections
39lectures
7h 25mtotal

What you’ll learn

  • Learn how to use Facebook & Instagram ads to acquire new customers.

  • Learn how to generate high quality leads.

  • How to flood your funnel with customers ready to buy.

  • How to sell any product or service using Facebook and Instagram ads

01

Introduction

7 lectures • 52min

  • Welcome Intro

    Master a three-step process to use Facebook and Instagram ads to convert cold traffic into paying customers, with lead form integration, live examples, and actionable strategies.

    3:25

  • Six Figure Sales Funnel Overview

    Learn a funnel to turn cold Facebook and Instagram prospects into paying customers. Build an educational video audience, retarget with a valuable resource, and optimize offers for leads and sales.

    8:57

  • Cold, Warm, And Hot Audiences Explained

    Define cold, warm, and hot audiences for Facebook and Instagram ads, explaining who qualifies and how awareness, engagement, and monetary or nonmonetary exchanges distinguish each group.

    1:49

  • How And When To Use Cold, Warm, And Hot Audiences

    Learn to verify your domain, connect your page in business manager, and install the Facebook pixel to track website events for retargeting and optimize ad conversions.

    11:31

  • Verify Domain, Set Up New Pixel, Add Facebook Page

    Verify your domain, add your Facebook page to your business manager, connect your pixel to your website, and set up events to track conversions.

    11:31

  • How to manually set up Facebook events

    Learn to manually set up Facebook events, test them, and optimize conversions by prioritizing up to eight events with pixel, partner integration, and aggregated event measurement.

    12:57

  • Adding Facebook and Instagram Pages To Business Settings

    Learn to add your Facebook and Instagram pages to business settings so you can run ads from pages, using or creating business pages and linking via accounts and Instagram accounts.

    2:09
02

Facebook and Instagram Ads Part 1

11 lectures • 1hr 49min

  • How To Set Up Your First Cold Audience Part 1

    Set up your first cold audience campaign on Facebook and Instagram with a video views objective and campaign budget optimization (CBO) to test and optimize audiences.

    16:17

  • How to Set Up Your First Cold Audience part 2

    Master how to build high-quality cold audiences on Facebook and Instagram by focusing on feed placements, excluding audience network, and using video views for custom audience creation.

    21:22

  • How To Set Up Your First Cold Audience Facebook & IG campaign Part 3

    Learn how to evaluate cold audience Facebook and Instagram campaigns by tracking video average play time (8–10 seconds) and resort rate (10%+), saving metrics as shortcuts to identify winning assets.

    5:00

  • How to find relevant cold audience Part 1

    Learn how to create and save broad cold audiences on Facebook ads, using age, location, and broad interests like college sports, golf, and socks, to adapt to iOS changes.

    10:21

  • How to find relevant cold audience Part 2

    Create eight cold audience segments from customer lists and website traffic, including one to four percent and super lookalikes, and test them with a video-view campaign.

    15:40

  • How to find relevant cold audience Part 3

    Run a 500 daily budget manual video views campaign, targeting eight audiences across college sports ages 28–45 and 41–65, then duplicate ad sets with four interest-based and four lookalike audiences.

    3:31

  • How to fix Facebook & IG ads that are not working Part 1

    Fix underperforming Facebook and Instagram ads by waiting for data from a thousand people or four days, then test copy and media and optimize click-through rate and conversions.

    9:55

  • How to fix Facebook & IG ads that are not working Part 2

    Turn off and back on a Facebook or Instagram ads campaign to restore reach, especially for new ad accounts; learn a quick troubleshooting step when campaigns show zero reach.

    1:15

  • How to test Facebook & IG Ad on a $250-$1000 Budget

    Test Facebook and Instagram ads by iterating three copy lengths, multiple visuals, and several headlines within a controlled ad set to maximize conversions on a $250–$1000 budget.

    5:10

  • How To Fix Cold Traffic Campaigns That Are Not Working

    Fix cold traffic campaigns by testing copy and video, duplicating ads, and trying new topics or audiences. Achieve at least ten seconds average playtime and a ten percent resort rate.

    7:15

  • Facebook and Instagram Ads Overview

    Master the essential Facebook and Instagram metrics for cold, warm, and hot campaigns, including frequency, reach, impressions, and click-through rates. Refresh creative to combat ad fatigue and boost purchases.

    13:25
03

Facebook and Instagram Ads Part 1

12 lectures • 2hr 40min

  • How To Set Up Your First Warm Audience Campaign

    Master the warm audience stage by building trust with video viewers, using Facebook lead forms to deliver a free resource, and grow your email lists on Facebook and Instagram ads.

    32:11

  • How to use super app to automate warm audience campaign

    Learn to automate lead delivery by connecting Facebook lead forms to your email marketing software via Zappia, delivering a resource instantly and fueling warm and cold audience campaigns.

    13:23

  • How to set up your email for warm campaign

    Set up your AWeber list and configure an on-subscribe message that automatically sends a free resource to new subscribers immediately via the Zapier integration.

    5:42

  • How to set up your first hot audience campaign

    Learn to set up a hot audience campaign by targeting everyone who opted into your Facebook lead form with a lead generation campaign, delivering your offer and a free resource.

    17:29

  • How to set up Facebook & IG conversion campaigns

    Launch a Facebook and Instagram conversion campaign by placing a pixel and selecting a conversion event. Verify domain for iOS changes and use custom audiences to retarget and optimize conversions.

    23:39

  • How to set up advanced custom audiences

    Master advanced custom audiences by creating website visitors, customer lists, video viewers, and Instagram or Facebook interactions, then retarget them to advance through your funnel.

    20:41

  • How to set up advanced lookalike audiences

    Learn to create advanced, value-based lookalike audiences from pixel events (purchase, view content, leads) in Facebook ads manager, with 100+ purchases and multi-percent tests.

    12:14

  • How to set up advanced lookalike audiences Part 2

    Learn to build value-based lookalike audiences by collecting at least 100 purchase or lead events on your pixel and using a funnel to drive sales.

    2:49

  • Facebook and Instagram ads Metrics Part 1

    Identify metrics like eight to ten seconds playtime and ten percent resort rate. Test copy, video, audience to improve results; aim for one percent CTR and 25–30 percent lead-form conversions.

    8:00

  • Facebook and Instagram ads Metrics Part 2

    Test stronger offers at the funnel's third stage and optimize copy and images to boost click-through and conversion rates on Facebook lead forms.

    2:00

  • E-commerce Funnel Update Part 1

    Learn to use product demonstration videos, free plus shipping offers, and custom and warm audiences to build trust, retarget, and scale from initial to core offers.

    11:16

  • E-commerce Funnel Update Part 2

    Create a custom audience of everyone who purchased the free plus shipping offer, using last 30–180 days of website page views, then retarget purchases with a conversions campaign.

    10:09
04

Extra Stuff

9 lectures • 2hr 4min

  • How To set Up a CBO Campaign

    Set up a CBO campaign to test three cold audiences, identify the best performer for lead generation, and optimize budget toward building trust with instant forms and messenger campaigns.

    19:26

  • How to train your Facebook pixel Part 1

    Learn how to train your Facebook pixel by increasing event data to optimize for purchases, accelerate learning, and scale with lookalike audiences and website traffic.

    30:31

  • How to train your Facebook pixel Part 2

    Stack multiple audience targets in your Facebook ad campaigns to speed up data collection for your pixel, reduce learning phase time, and improve which ads perform best.

    2:27

  • How to set up a Facebook Giveaway strategy part 1

    Launch a Facebook giveaway strategy that builds your messenger list, email list, and phone number lists using value-based lookalike audiences, pixel events, and messenger ads.

    19:16

  • How to set up a Facebook Giveaway strategy part 2

    Set up a Facebook giveaway campaign in Ads Manager, connect to Facebook Messenger, and track website events with a pixel, guided by a YouTube tutorial.

    2:05

  • Choosing Different Content For Your Funnel

    Master Facebook and Instagram ads by using diverse content at every funnel stage—blogs, podcasts, quizzes, webinars, ebooks, checklists, and free trials to build trust and capture leads.

    6:02

  • Live Facebook and Instagram Cold Campaign

    Watch a live cold audience video views campaign setup, test ad sets with open targeting, and use CBO to identify winners; then build a custom audience of video viewers.

    5:50

  • How to sell a massive amount of tickets to any event

    Master a two-step Facebook ads strategy to sell tickets: first run an event engagement ad to capture interest, then retarget to drive purchases or registrations.

    14:28

  • How to set up your testimonial campaign

    Set up a testimonial campaign to retarget warm leads who opened the lead form but didn’t submit, using an incentive tied to your offer and a testimonial or case study.

    24:19