Course Curriculum

Social Media Marketing Fundamentals for Nonprofits

2sections
10lectures
59mtotal

What you’ll learn

  • Develop a complete social media strategy aligned with your nonprofit's mission and organizational goals

  • Create engaging content calendars and compelling stories that inspire donations, volunteers, and community support

  • Design professional graphics, photos, and videos using free tools and budget-friendly techniques

  • Build authentic online communities and engage effectively with donors, volunteers, and stakeholders

  • Launch successful social media fundraising campaigns with strategic calls-to-action and donor stewardship

  • Measure success with analytics tools and create meaningful reports that demonstrate ROI to leadership

01

Social Media Marketing for Nonprofits: Complete Strategy

10 lectures • 59min

  • 1. Course Introduction

    2:55

  • 2. Understanding Your Nonprofits Digital Identity

    5:24

  • 3. Platform Selection and Optimization

    6:22

  • 4. Content Strategy and Planning

    6:11

  • 5. Community Building and Engagement

    7:05

  • 6. Fundraising and Donor Engagement

    7:21

  • 7. Visual Content and Design

    7:14

  • 8. Analytics and Measuring Success

    6:08

  • 9. Legal and Ethical Considerations

    6:46

  • 10. Course Conclusion

    3:24
02

Course Quiz

  • Course Quiz

    Activity