Course Curriculum

The Instagram Edit – Stop The Scroll + Start Selling

10sections

10lectures

1h 13mtotal

What you’ll learn

Understanding what Instagram is all about
Brand Clarity
Complete upgrade of their current Instagram Business account
Where + How to source high resolution photography
How to write relatable 'above the fold' captions
How to write soulful call-to-actions
Hashtaging relevant to your brand
How to comment to give value
𝗕𝗢𝗡𝗨𝗦𝗘𝗦: 𝗘𝘆𝗲 𝗰𝗮𝘁𝗰𝗵𝗶𝗻𝗴 𝗕𝗶𝗼 𝗳𝗼𝗻𝘁𝘀 + How to write a strategic compelling Instagram bio

Introduction - Welcome to The Instagram Edit

This course will teach you how to 'Stopping The Scroll' and take your Instagram account from being a chaotic jumble to a feed that engages, inspires and sells. We will cover: Understanding what Instagram is all about Brand Clarity Complete upgrade of your current Instagram account Where + How to Source High-Resolution Photography How to write relatable 'above the fold' captions How to write soulful call-to-actions Hashtags relevant to your brand How to comment to give value BONUSES Designing eye-catching headline bio with fonts How to write strategic, compelling Instagram bios

2:23

Understanding What Instagram Is All About

In this module we will look at what Instagram's algorithm and what it favours, hint: it is all about how you relate and make genuine authentic connections. You have the potential to position yourself as a leader in your field, by investing time and a strategy.

3:41

Brand Clarity

In the same way we feel purposeful when we are doing something that we have established a lot of meaning for, we are to do the same for our businesses and hone down the 'why' we are doing it, the 'who' we serve and then lastly the 'way' we serve them. Everything about our business has direction when we are clear on these three things!

12:18

Completely Upgrading Your Instagram Account + Finding High Resolution Photograph

You have 3 seconds to capture your audience's attention once they land on your storefront - your Instagram feed. You have a unique opportunity to present your values, products, personality all in a mini-website with highly personal videos that can create an instant connection. Instagram can be a powerful platform for any brand, and it starts with the first impression!

17:10

How To Write Relatable 'Above The Fold' Captions

Writing great 'above the fold' (before 'more') captions is one of the best investments of your time on social. Great captions will add context, show off your brand's personality, entertain the audience, and/or compel people to take action, are you ready?

8:16

How To Write Soulful Call-To-Actions

Closing your caption with a strategic CTA (Call to Action) is your chance to ask for something meaningful! Instead of just saying 'link in bio' you'll learn in this module different ways to explain WHY they should click the link in the bio. Most readers love guidance at the end of a good post to either engage, buy, sign up, like... do something all with a prompt!

8:35

Hashtags Relevant To Your Brand

Hashtags are so very powerful that using the RIGHT hashtags (free advertising) can make a massive difference in the amount of engagement your account receives and the number of targeted users you get visiting your feed. You need to have a strategy when it comes to using hashtags, get stuck into this module to learn a highly effective one.

11:11

How To Comment To Give Value

Adding value when you comment follows the law of sowing and reaping. When you comment you should have one thing in mind - how can you give the most authentic and valuable comment you can? Hint: This will always come from really reading the caption you are commenting on and not skimming it. In this module, you will learn the various ways you can comment more powerfully.

6:35

Designing An Eye-catching Bio with Fonts

You land on an Instagram account and the first thing you notice is a stylish (not cheesy) bio font and you wonder, how did they do that? In this module, you'll find out!

1:19

How To Write Strategic Compelling Bios

A compelling bio is something many business owners on Instagram overlook, but this has an impact on your ability to grow. It is a huge part of your storefront, so if it's unattractive or unwelcoming you may not see the growth or interaction you are after. So take these tips on board and take the time to craft a bio that is both compelling and effective!

1:06