Course Curriculum

The Complete Facebook Marketing Course 2020

10sections
37lectures
2h 34mtotal

What you’ll learn

  • Define what a Facebook page is and how it works.

  • Describe the benefits of adding photos and videos to your Facebook page.

  • Differentiate among the different formats for adding photos and videos to your posts.

  • Explain how to moderate your Facebook comments.

  • Recall the process for setting up a promotion.

  • Cite the importance of tracking your Facebook page views.

01

Introduction

2 lectures • 1min

  • Get to know the power of Facebook

    Learn to market your business on Facebook with guidance from a social media strategist who has driven growth for many brands, and build the confidence to launch on Facebook.

    0:20

  • Who is this course meant for?

    Promote your business or brand on Facebook with this course, ideal for anyone with or without a Facebook page, building a solid foundation before exploring advanced advertising.

    0:26
02

1. Get Started with Marketing on Facebook

3 lectures • 10min

  • Why your business should be on Facebook

    Learn why your business should be on Facebook by creating a business page, posting content, and engaging your audience to build brand loyalty and daily visibility to prospects and customers.

    2:33

  • What is a Facebook page?

    Learn that a Facebook page is a business presence with insights, analytics, and advertising. Fans opt in, separating personal life from the business, unlike personal profiles.

    3:28

  • How Facebook pages work

    Explore how Facebook pages differ from profiles and learn to navigate page features like insights, publishing tools, and admin settings to grow your brand.

    3:48
03

2. Build Your Page

7 lectures • 33min

  • How to create a Facebook page

    Create and customize your Facebook page by logging in, selecting a category, adding a name and address, and setting a profile picture and cover photo with a unique username.

    5:14

  • Add a logo and cover photo to a Facebook page

    Add and optimize your Facebook page logo and cover photo by uploading, cropping, and repositioning profile and cover images (or videos), following recommended desktop and mobile dimensions.

    3:48

  • Add information to a Facebook page

    Learn to add and edit Facebook page information—from about, hours, and contact data to milestones and team members. Fill descriptions with keywords to convey your business and improve customer connection.

    4:32

  • Add photos and videos to a Facebook page

    Learn to add photos and videos to a Facebook page, create albums, tag people, and manage video playlists to showcase your brand and boost audience engagement.

    6:35

  • Add a call to action to a Facebook page

    Add a call to action button on your Facebook page to boost engagement. Choose options like contact us, book with you, or shop now, and test different call-to-action options.

    5:09

  • Modify Facebook page settings

    Customize your Facebook page by adjusting content visibility, interactions, and notifications, while assigning roles, moderating posts, and configuring page settings to suit your business needs.

    4:58

  • Choose a username for your Facebook page

    Set a Facebook page username to improve discoverability and create a vanity URL. Head to the about section, edit the username, and check availability, choosing a simple, brand-friendly option.

    2:33
04

3. Build Your Audience

2 lectures • 12min

  • Invite friends to like your Facebook page

    Learn to grow your Facebook page audience by using the Invite Friends feature to selectively invite friends, customize invitations, and optionally share to timeline or messages for broader reach.

    5:47

  • Add a Facebook share button to your website

    Add a Facebook share button to your website to boost traffic and reach. Explore social plug ins, like and share button options, and basic implementation tips.

    6:18
05

4. Facebook Posts

6 lectures • 22min

  • Post an update on your Facebook page

    Craft effective Facebook page posts by using the post dialog, tagging relevant pages, adding photos or videos, checking in, and scheduling or targeting audiences for maximum reach.

    5:00

  • Add photos and videos to your posts

    Learn how to enhance Facebook posts by adding photos and videos, including carousels, albums, slideshows, and instant experiences, to boost engagement.

    4:29

  • How to pin posts on Facebook pages

    Pin posts on Facebook pages to feature a post at the top using the three dots menu, with only one pinned post visible and a blue thumbtack icon.

    2:03

  • How to schedule Facebook posts

    Learn to preschedule Facebook posts using the schedule feature and publishing tools, set dates and times, manage distribution, drafts, and post previews for timely, targeted deployments.

    5:01

  • How to edit or delete Facebook posts

    Learn how to edit or delete Facebook posts by accessing the post menu, editing text and photos, adjusting the date, and saving updates that reflect on your page and feed.

    1:35

  • Best practices for Facebook posts

    Apply best practices for Facebook posts to boost exposure and resonance. Prioritize consistency, timely content, geographic targeting, high quality photos, concise messages, and authentic calls to action.

    3:40
06

5. Advanced Facebook Page Features

3 lectures • 20min

  • How to create a Facebook event

    Learn to create a Facebook event: add a cover photo, name, location, description, category, dates and times, co-hosts, and rsvp or express interest options to boost engagement.

    9:15

  • How ratings and reviews work on Facebook

    Explore how Facebook page ratings and reviews provide social proof and how to read, respond to, and manage reviews to address customer concerns.

    4:57

  • Facebook Live

    Set up a Facebook live broadcast on your page, customize the description, title, and audience options, and enable camera and microphone access for an engaging, replayable video.

    6:17
07

6. Engage Your Audience

3 lectures • 17min

  • How Facebook comments work

    Discover how Facebook comments fuel engagement through likes, replies, and messaging, manage notifications, and use threads, tagging, and canned responses to foster transparent, active community conversations.

    5:34

  • Facebook messages

    Manage Facebook messages and inbox, set general messaging options, and share your messenger link. Use automated responses and subscription messaging to engage fans through comments, messages, and Instagram.

    7:32

  • Create a poll

    Create a poll on your Facebook page to boost engagement and gain customer insights by asking a two-option question, adding media, and tracking votes for a one-week duration.

    3:25
08

7. Promote Your Business on Facebook

2 lectures • 12min

  • Boost posts

    Learn how to boost a Facebook post or event into an ad, select compliant visuals, tailor a local audience, and manage budget, duration, and ad center tracking.

    6:51

  • Set up an offer

    Set up a Facebook offer to achieve clear marketing goals and track ROI. Configure redemption options, discounts, and terms, then preview, schedule, or boost the promotion.

    5:03
09

8. Understanding Facebook Insights and Reports

6 lectures • 19min

  • Understanding Facebook Insights

    Learn to access Facebook Insights, track actions on your page, post performance, and audience behavior to optimize posting times and boost engagement and conversions.

    4:11

  • How to track your likes on Facebook

    Learn to navigate the Facebook insights dashboard to track page likes, analyze date ranges, and interpret net likes, source breakdowns, and benchmarks to grow your page.

    2:28

  • Analyze the reach of your Facebook posts

    Discover how to use Facebook insights to measure post reach, compare organic and paid reach, and interpret the reach dashboard across date ranges to optimize content.

    3:16

  • Track your Facebook page views

    Track who views your Facebook page and what they explore using Insights page views, with date range filters, section breakdowns, demographic data, and top sources like Google to tailor engagement.

    2:42

  • View your posts' performance on Facebook

    Use the insights dashboard to see when your fans are online, identify optimal posting times and post types, and compare pages you watch for engagement.

    2:58

  • Export your Facebook Insights reports

    Learn to export Facebook insights into a spreadsheet by selecting data type, file format, and date range in the insights dashboard, then customize layouts and analyze offline with CSFI.

    3:30
10

9. Advanced Page and Mobile Features

3 lectures • 8min

  • Add page admins on Facebook

    Learn to add multiple admins and assign page roles on a Facebook page, including admin, editor, moderator, advertiser, analyst, and jobs manager, with secure invitation control.

    3:58

  • Review your Facebook notifications

    Learn how to use Facebook page notifications to monitor all activity, drill into likes, comments, shares, reviews, and requests, and engage by replying in the inbox after checking notifications.

    2:15

  • Merge two Facebook pages

    Learn how to merge two similar Facebook pages, requiring admin access to both and matching addresses, while posts and photos may be deleted and users notified over a few days.

    2:02