Facebook (Ads) For Beginners: Fast Track Training

Overview

Explore how to set objectives, choose an audience, select placements, set a budget, and pick an ad format to run ads across Facebook, Instagram, Messenger, and Audience Network.

1:21

Creating A Page

Create a business or brand Facebook page, enter the name, category, and demographics, upload a profile picture and a Cannava cover, then access the advertising system from the page.

2:33
Promoting The Page - Part 1

Promote your Facebook page by selecting an image or video, comply with advertising policies, and target your audience by gender, age, location, and detailed interests.

2:38
Promoting the Page - Part 2

Learn to set ad duration after defining your audience, choose continuous run or end date, set a daily budget for your page promotion, and set up a payment method.

1:45
Promoting the Page - Part 3 - Video

Learn to promote your Facebook page using video ads, including uploading or importing videos, selecting thumbnails, and creating slideshow videos with customizable aspect ratios, durations, transitions, and music.

3:55

Promoting Your Business Locally

Promote your business locally by setting the ad radius, age, gender, and interests, then use automatic placements or map card options, and craft the image, headline, and call to action.

3:36
Promoting A Specific Website - Part 1

Promote a specific website using AdCenter by creating a carousel ad, selecting headline, images, and text, and choosing audience, budget, and a call-to-action.

2:38
Promoting A Specific Website - Part 2 - Going to Business Manager

Set up a Facebook tracking pixel through business manager and events manager to retarget website visitors on Facebook and Instagram, then configure data sources and choose an installation method.

2:10
Promoting A Specific Website - Part 3

Set up your Facebook pixel for a specific website using a WordPress integration. Download, install, activate the plugin, and send test traffic to confirm pixel is active in events manager.

2:09
Promoting A Specific Website - Part 4

Add your Facebook page to your business manager and approve the page connection. Set up the conversion pixel in business manager and ensure the ad account is ready for campaigns.

1:23

Setting Up Your Payment Method

Set up a payment method in Facebook business manager by creating an ad account and selecting a payment option: credit or debit card, PayPal, online banking, or Facebook ad coupon.

2:48
Collecting Lead Information with Forms

Learn to create and customize Facebook ads lead forms, choose fields, add privacy policy and short questions, and optimize submissions with effective headlines and calls to action.

3:01
Using the Automated Advertising Platform

Use the automated ad platform to create ads, choose your account and business categories, define your audience, and let AI suggest goals and versions before budgeting and promoting.

2:44

Creating an Audience in the Ad Platform

Create a reusable audience in the ad platform by naming it, setting demographics (gender, age), narrowing or broadening locations, adding interests, and saving for future ads.

1:08
Creating An Audience From the Business Manager-Mailchimp-Import

Create custom audiences in the business manager by importing customer lists from Mailchimp, or by leveraging pixel, app, offline, and online interactions to target ads.

2:06
Creating A Audience From A Customer List - CSV

Create a Facebook audience from your customer list by exporting a CSV or text file, matching name and email to Facebook's template, uploading, naming the audience, and finalizing the audience.

2:25
Creating a Lookalike Audience

Learn to create a lookalike audience by using the audience from a previously run ad, selecting your local source, setting the lookalike size in one-degree steps, and clicking create audience.

1:08
Creating A Saved Audience

Create a saved audience by naming it, adding custom or lookalike audiences, and selecting locations, age, gender, languages, and interests. Exclude people and define connections, then click create audience.

1:40
Sharing An Audience With Another Business

Share audiences with other ad accounts in your business manager by adding an ad account ID. The account can target ads and view insights, but cannot edit or create lookalikes.

1:24

Conclusion

Select the audience and open actions to create in ads manager. Set the objective and campaign name, budget, schedule, representation, upload media, write headline and call to action, and run.

1:42

What you’ll learn