Course Curriculum

INSTAGRAM SUCCESS with ADS

2sections
12lectures
54mtotal

What you’ll learn

  • In this video course you will learn step by step how to create successful Instagram Ads

01

Introduction

11 lectures • 54min

  • Introduction

    Hello, in addition to each video you will receive all lessons in the last chapter below as audio files to listen to in the car for example. Good luck with the course.

    1:25

  • Why Instagram Ads?

    Tap into Instagram ads to reach over 1 billion monthly users and 500 million daily, use advanced targeting and retargeting, and track clicks, leads, and conversions to drive sales.

    6:27

  • What are Instagram Ads?

    Learn how Instagram ads work across five formats—stories, photos, videos, carousel, and collection—each with calls to action to drive leads and sales.

    4:06

  • Setting Goals and the Best Instagram Ad Format for your Business

    Set your Instagram ad goals to guide formats, from awareness to leads to conversions, then match formats like photo or video for awareness and carousel or collections for sales.

    3:27

  • Identifying your Target Audience

    Identify your target audience with Instagram's tools to prevent wasted ad spend, and build simple personas using age, location, interests, custom and lookalike audiences.

    5:54

  • Content and Budget

    Craft consistent, Instagram ad content with a clear voice and tone, using analytics and audience insights to optimize budgets, bids, and hashtag strategies for engagement.

    4:20

  • Creating Instagram Ad Campaigns

    Create Instagram ad campaigns using Facebook Ads Manager to run on both platforms and select objectives, audiences, and placements. Configure budgets and tracking to monitor performance and optimize results.

    8:46

  • Measuring the Performance of your Instagram Account

    Measure your Instagram performance by tracking follower growth rate, engagement per follower, comments, reach, top posts, story insights, ad click-through, and hashtag engagement to optimize content and campaigns.

    7:45

  • Great Tools for Your Instagram Ads

    Discover tools for your Instagram ads, including image creation and editing with layout, quick, and afterlife, and scheduling apps like Later to optimize posting times.

    6:12

  • Best Practices for Successful Instagram Ads

    Discover seven best practices for Instagram ads, including adding personality, emotion, and entertainment; tailor to the platform, use effective hashtags, and test visuals and timing to maximize return on investment.

    4:48

  • Conclusion

    Plan each Instagram ads campaign with clear goals, split test everything you can, and optimize leads, sales, and engagement while maintaining a consistent voice and building audience trust.

    1:16
02

Audio Files

1 lecture • 1min

  • All Audios Files for download (mp3)

    0:03