Course Curriculum

Facebook (Ads) Advanced: Fast Track Training

8sections

20lectures

41mtotal

What you’ll learn

Overview

Retarget visitors based on site actions with Facebook ads on a sample WordPress site to remind them of offers and drive them back to complete purchases.

1:37

Creating A Custom Audience for Retargeting

Learn to create a custom audience for retargeting in Facebook ads by using a website pixel to track visitors and define audience criteria for up to 180 days.

3:05
Connecting The Audience

Create an auction campaign in ads manager with a rich objective; save as draft. Set a custom audience from website visitors and cap impressions at two per seven days.

2:47
Creating The Advertisement

Learn to edit campaigns, create ads, select identity and pages, set budgets, change images, write headline and news feed description, choose a call to action, then publish for targeted reach.

2:05

Custom Audience for Retargeting Existing Customers List - Part 1

Create a custom audience from your existing customer list in Ads Manager to retarget with a brand awareness campaign, uploading an ACSU file and configuring ad sets for existing customers.

2:58
Custom Audience for Retargeting Existing Customers List - Part 2

Edit your Facebook ads campaign and ad creative, adjust image, placements, and text, add a headline and call to action, and enable conversion and offline tracking to retarget existing customers.

2:01
Expanding Your Successful Campaign with Additional Audiences

Expand a successful Facebook ads campaign by creating look alike audiences from your customer list and setting a country location to increase reach, note the minimum 100 people per country.

1:41

Setting Up the Tracking Pixel

Set up the tracking pixel on a WordPress site by installing the insert headers and footers plugin, copying the base pixel code, and pasting it into the header.

2:25
Setting Up Tracking for Offline Events

Learn to create a custom audience from offline interactions in Facebook ads, upload offline event data via the event manager, map headers, and expand audiences over time.

3:04
Setting Up Tracking for Video Engagement

Create a custom audience from video engagement on Facebook or Instagram, select a video and engagement level, set retargeting timing, name the audience, and build a look alike audience.

1:42
Setting Up Tracking for Instagram

Create a custom audience from your Instagram business profile visitors and target those who visited in the last 90 days. Use look alike audiences and connect your Instagram account.

2:16

Setting Up Tracking for Lead Ads Forms

Learn to create a custom audience from Facebook lead forms by setting up a lead form in your campaign and publishing to build audiences from leads.

2:34
Setting Up Tracking for Individuals That Came to a Facebook Event

Create a custom audience from a Facebook event by selecting events tab, choosing customization options, engagement, timing, and page, then name, save, expand with a lookalike, and create the ad.

1:16
Setting Up Tracking and Individuals Interacting with our Facebook Page

Create a custom audience from individuals who interacted with your Facebook page by setting engagement level and timeframe, with include/exclude rules, then expand with alike audiences and craft ads.

1:38

Live Example - Create A Page

Create a new page in business settings for a brand or product, name it, choose a category, design a cover, and upload it to begin advertising.

1:46
Live Example - Track The Page With An Audience

Create a custom audience from your Facebook page, select activity and time to track, name and create it, then expand to a look alike audience to boost ad reach.

1:36
Live Example - Create an Ad Targeting The Page

Create an ad targeting a defined audience by configuring the campaign name, brand awareness objective, ad set, image, website link, headline, description, and call to action, then publish.

1:31

Live Example - Create An Event on the Page

Learn to create a Facebook page event from the business settings, set name, location, description, category, timing, co-hosts, tickets (via Eventbrite), post permissions, and publish or save draft.

1:33
Live Example - Create an Audience Targeting the Event

Boost and target your event on Facebook by setting the objective, image, text, and audience, then create a custom audience from a Facebook event and extend reach with lookalike audiences.

2:02

Conclusion - Create an Ad

Create an ad using the custom audience, choose an image, write the headline and event description, and publish with a call-to-action for attendees.

1:36