Course Curriculum

Google Analytics (Beginners & Advanced): Fast Track Training

3sections
41lectures
1h 46mtotal

What you’ll learn

  • How To Master Google Analytics

  • How To Optimize Results With Google Analytics

  • Brand New Over-The-Shoulder Video Series

01

Google Analytics For Beginners: Fast Track Training

20 lectures • 58min

  • Overview - Beginners

    Learn the basics of Google Analytics setup, connect your site or WordPress, and use annotations, intelligence events, custom segments, and real-time reporting to analyze and export data.

    1:53

  • Navigation And Admin

    Explore the Google Analytics navigation and admin panel, learn to access user settings, manage accounts and properties, and use reports—real-time, audience, acquisition, behavior, and conversions—and views to analyze sites.

    3:01

  • Creating a New Google Analytics Account

    Create a new Google Analytics account by signing in to the correct Google email, setting an account and website name, accepting terms, and configuring users and permissions in admin.

    3:13

  • Website Account Creation

    Create a new property for your website and copy the tracking code. Enable the demographic interest report and in-page analytics, then connect your Google Analytics account to your site.

    4:37

  • Connecting To WordPress Websites

    Install and activate a Google Analytics plugin in WordPress, enter your property ID, enable analytics to connect your site, and configure optional settings like disabling it for other users.

    3:13

  • Connecting To HTML Sites

    Learn to connect HTML sites to Google Analytics by inserting the tracking code into the header using a free HTML editor, uploading files, and verifying real-time analytics.

    2:42

  • Connecting To Custom Page and Site Builders

    Learn to add Google Analytics to a WordPress site via a page builder. Place the tracking code in analytics and tracking, create a property, and apply it before the header.

    2:51

  • Setting Up Annotations

    Learn to set up and manage annotations in Google Analytics to mark events, compare activity, and share or keep private annotations for future or past dates.

    2:37

  • Setting Up Intelligence Events

    Set up custom intelligence alerts in Google Analytics to monitor traffic changes. Configure alert conditions, delivery methods, and time comparisons to trigger emails or texts when page views rise.

    3:20

  • Setting Up Custom Segments

    Learn to create custom segments in Google Analytics by defining parameters such as age, gender, language, location, device, and behavior, including advanced conditions and sequences, then save and analyze traffic.

    2:24

  • Export Data For Analysis

    Export audience data from the audience view to formats like PDF, Google Sheets, Microsoft Excel, or a CSP file, set the time period, apply, and save data points for analysis.

    2:43

  • Setting Up Custom Reports

    Learn to create custom reports in Google Analytics by adding tabs, selecting metrics and dimensions, filtering data, and exporting insights for all property views.

    3:07

  • Setting Up Google Integrations

    Learn to integrate Google Analytics with Google Search Console and YouTube. Set up Search Console data sharing, associate the site, and add a YouTube property with the tracking ID.

    2:48

  • Google Analytics Templates

    Explore Google Analytics templates in the solutions gallery to find, import, and customize dashboards, customer reports, and top segments for your analytics views.

    2:15

  • Real Time Reporting

    Google Analytics real time reporting to monitor page views, active pages, traffic sources, and conversions in real time, with goals and event tracking for your site.

    2:23

  • Setting Up Goals

    Learn to set up goals in Google Analytics using templates or custom options, including destination, duration, pages visited, and events, to track payments and funnel steps.

    3:59

  • Third Party Integrations

    Discover how to extend Google Analytics by using third party integrations and certified partners, filtering for free solutions, and selecting e-commerce or social analytics tools to enhance analytics.

    2:30

  • Audience Menu Overview

    Explore the audience overview to understand site visits, sessions, users, pages viewed, bounce rate, and demographics, including language, country, browser, devices, and first-time visitors.

    4:18

  • Interests and Geography

    Learn how to enable demographics and interest reports in Google Analytics, view audience geography insights, and analyze visitors by location and language with advertising features.

    2:29

  • Conclusion - Beginners

    Master the basic Google Analytics setup for your business or a client's site, track activity, use real-time reporting, and create customized reports with integrations to export data.

    1:11
02

Google Analytics Advanced: Fast Track Training

20 lectures • 47min

  • Overview - Advanced

    Explore setting up Google Analytics for a digital product, track data metrics, and measure squeeze, sales, upscale, and success pages with split tests and automation.

    1:37

  • Data Metrics - Part-1

    Analyze audience, acquisition, and behavior metrics in Google Analytics to identify who visits, how they arrive, what they do, and how goals and conversions reflect engagement.

    3:17

  • Data Metrics - Part-2

    Discover essential Google Analytics metrics, including average pages per session, session duration, page views, unique page views, on-page time, bounce rate, and exit percentage across 14 measures.

    4:18

  • Digital Product Websites

    Set up your digital product for sale on a WordPress site, install a site-wide plugin, and track funnels and traffic with Google Analytics using page builders like OptimizePress or leadpages.net.

    2:00

  • Squeeze Page Set Up - Part-1

    Set up a squeeze page system by creating three pages: opt-in, thank-you, and download page—and publish them, then define a Google Analytics acquisition goal to count opt-ins.

    3:30

  • Squeeze Page Set Up - Part-2

    Set up and monitor goals in Google Analytics by viewing the goal completion location and conversion rate, ensuring the opt-in page tracks across the site with code at the top.

    1:46

  • Split Test of Squeeze Page - Part-1

    Learn to run a split test for a squeeze page using Google Optimize, create original and variant opt-in pages, install tracking code, and start measuring which page performs better.

    2:47

  • Split Test of Squeeze Page - Part-2

    Measure split test results by opening experiments in the behavior tab on the home page, then review each variant's conversion rate and performance to decide whether to change the page.

    1:12

  • Sales Page Set Up - Part-1

    Set up a test sales page and a thank you/download page. Configure Google Analytics goals for payments and tailor the destination page based on your checkout flow.

    2:05

  • Sales Page Set Up - Part-2

    Set a sales page value in Google Analytics to measure the path from the sales page to the thank you page, then analyze goals, sales dollars, conversion rate, and abandonments.

    1:52

  • Spit Test of Sales Page - Part-1

    Set up a split test for a sales page in Google Analytics, configure traffic at 50 percent, set a three-day run, and start the experiment.

    3:06

  • Spit Test of Sales Page - Part-2

    Track and analyze data from the sales page split test by opening home page, behavior tab, and experiment section to view variance, conversion rate, and probability of outperforming the original.

    1:15

  • Upsell Page Set Up - Part-1

    Clone two pages to form the upsell sales page and the upsell download page, then reconfigure the Google Analytics goal with a funnel including those steps.

    2:04

  • Upsell Page Set Up - Part-2

    Analyze upsell page data in Google Analytics by viewing goal three in the conversion goals overview and learn basic abandonment tracking, with a multi-step setup to follow in upcoming videos.

    1:07

  • Success Page Set Up - Part-1

    Set up a Google Analytics goals funnel to track opt-ins through the sales journey, including the upsell page, and measure conversions from opt-in to completing the three-step funnel.

    1:59

  • Success Page Set Up - Part-2

    Evaluate funnel success in Google Analytics by reviewing the funnel visualization, goals, and intelligence insights, then define success by reaching specific download pages and optimize decisions based on drop-off points.

    2:02

  • Basic Reports

    Create basic reports in Google Analytics using customization and explorer reports to track goal conversions and upsell, then set date as a dimension and save for reuse.

    3:38

  • Advanced Reports

    Import advanced reports from the gallery, configure views for search traffic and all traffic sources, and save reusable reports for quick access to the digital dashboard.

    2:51

  • Automating Reports

    Learn to create and manage custom alerts in Google Analytics, monitoring goals and receiving email or text notifications when thresholds such as sales above two hundred seventy dollars are met.

    3:04

  • Conclusion - Advanced

    Apply Google Analytics to analyze opt-in pages, sales pages, and thank-you pages with metrics and split tests to optimize offers.

    1:06
03

Bonus Lecture: New Product List

1 lecture • 2min

  • Bonus Lecture: New Product List

    Combine my beginners and advanced fast track training into one course priced at $29.99, effective June 1, 2020; buy the combined course for ongoing and lifetime access.

    1:31