Course Curriculum

YouTube Ads

1section
25lectures
3h 43mtotal

What you’ll learn

  • Create and launch successful YouTube advertising campaigns from scratch

  • Target the right audience using demographics, interests, and keywords

  • Optimize YouTube Ads to increase views, leads, and conversions

  • Analyze campaign performance and improve ROI using YouTube Analytics

01

Introduction

25 lectures • 3hr 43min

  • Introduction

    WHY YOUTUBE ADS

    3:23

  • Ad Formats

    9:31

  • Campaign Setup

    8:07

  • Audience Targeting

    13:53

  • Budget Settings

    10:50

  • Analytics

    4:40

  • Optimization

    14:25

  • Campaign Goals

    11:52

  • Budget Setup

    9:05

  • Bidding Strategies

    6:44

  • Creating Your First Campaign

    11:52

  • Audience Targeting

    4:38

  • Demographics

    17:13

  • Interests

    4:54

  • Keywords

    14:31

  • Placements

    8:08

  • Video Ad Formats

    12:32

  • Creating Video Ads

    10:57

  • Writing Ad Copy

    6:59

  • Uploading Ads

    6:04

  • Analytics Overview

    4:54

  • Performance Metrics

    6:01

  • Optimization Techniques

    10:36

  • Common Mistakes

    6:46

  • Final Summary

    4:19