Course Curriculum

Facebook (Ads) (Beginners & Advanced): Fast Track Training

3sections
41lectures
1h 27mtotal

What you’ll learn

  • How to master Facebook (Ads) Advanced Methods

  • Generate leads and sales using Facebook (Ads) Advanced Strategies

  • Setup and run Facebook (Ads) Advanced campaigns in any niche

  • Master the Facebook (Ads) Advanced Platform

01

Facebook (Ads) For Beginners: Fast Track Training

20 lectures • 44min

  • Overview - Beginners

    Discover the basics of Facebook ads for beginners, a DIY platform to reach a specific audience with a tailored message, by mastering objectives, audience, placements, budgets, and formats.

    1:21

  • Creating A Page

    Create a Facebook business page with a name, category, and optional address or phone. Design a cover and profile picture in Canva, then access ads from the page.

    2:33

  • Promoting The Page - Part 1

    Learn how to promote your Facebook page using the ad center, choosing image or video, and targeting audiences by gender, age, locations, and interests while following advertising policies.

    2:38

  • Promoting the Page - Part 2

    Set how long your ad runs, your daily budget, and the campaign goal using Facebook estimates. Configure the end date and secure your payment method to finalize the ad setup.

    1:45

  • Promoting the Page - Part 3 - Video

    Promote Facebook ads with video or slideshow by uploading a video, selecting a thumbnail, and creating 3–10 image slideshow with adjustable aspect ratio and music, then save to run.

    3:55

  • Promoting Your Business Locally

    Promote your business locally on Facebook by setting the ad radius, age, gender, and interests, enabling automatic placements, and adding a map card, image, headline, and call to action.

    3:36

  • Promoting A Specific Website - Part 1

    Promote a specific website using Facebook ads: choose ad formats, build a carousel with headlines and images, craft ad text and CTA, and set audience, placements, budget, and tracking pixel.

    2:38

  • Promoting A Specific Website - Part 2 - Going to Business Manager

    Learn to set up a Facebook tracking pixel via Business Manager, create your pixel in data sources, and choose install options to retarget site visitors on Facebook and Instagram.

    2:10

  • Promoting A Specific Website - Part 3

    Set up a Facebook pixel in business manager, install the WordPress plugin, and verify with test traffic to ensure the pixel is active.

    2:09

  • Promoting A Specific Website - Part 4

    Promote a specific website using Facebook ads by adding your Facebook page to the business manager, configuring a conversion pixel, and ensuring the ad account setup within business manager.

    1:23

  • Setting Up Your Payment Method

    Set up a Facebook ad account in the business manager and add a payment method, choosing from cards, PayPal, online banking, or a Facebook ad coupon.

    2:48

  • Collecting Lead Information with Forms

    Learn to create and customize Facebook lead forms, select data to collect (name, email, phone, address, birth date, gender, job title), add privacy policy and questions, and configure promotion elements.

    3:01

  • Using the Automated Advertising Platform

    Learn to use Facebook's automated ads platform to create ads with AI assistance, set categories, recognition, audience interests, multiple ad objectives, and budget to promote.

    2:44

  • Creating an Audience in the Ad Platform

    Create a reusable audience inside the ad platform by naming it, selecting demographics such as gender and age, setting location parameters, adding interests, and saving for future ads.

    1:08

  • Creating An Audience From the Business Manager-Mailchimp-Import

    Create a custom audience in business manager using customer lists, website pixel, app interactions, and offline or online interactions, including import from Mailchimp to build the audience.

    2:06

  • Creating A Audience From A Customer List - CSV

    Create a Facebook audience from a customer list CSV by exporting and mapping name and email into Facebook’s template, then upload, name the audience, and finalize creation.

    2:25

  • Creating a Lookalike Audience

    Create a lookalike audience by selecting a local source from a previously run ad, set your audience location and size, and click create audience to generate the new audience.

    1:08

  • Creating A Saved Audience

    Create a saved audience by naming it, adding lookalike or custom audiences, and refining with locations, age, gender, languages, interests, exclusions, and connections, then click create audience.

    1:40

  • Sharing An Audience With Another Business

    Learn to share a Facebook ads audience with business account via owned accounts or ad account ids; accounts can target and view insights, but cannot edit, share, or create lookalikes.

    1:24

  • Conclusion - Beginners

    Select your audience, open the actions menu, and create. Then use ads manager to set the objective, budget, media, and headline with a call to action, then run.

    1:42
02

Facebook (Ads) Advanced: Fast Track Training

20 lectures • 41min

  • Overview - Advanced

    Retarget visitors who visit specific pages, or complete purchases and land on checkout page, with sponsored Facebook ads, and learn to create these ads step by step in business manager.

    1:37

  • Creating A Custom Audience for Retargeting

    Create a custom audience in Facebook business manager from website traffic by deploying a pixel, setting visit windows up to 180 days, and optionally narrowing or excluding visitors.

    3:05

  • Connecting the Audience

    Configure a Facebook Ads Manager campaign by selecting auction and a rich campaign objective. Then set up custom audiences, placeholder names, automatic placements, and controlled delivery frequency before saving.

    2:47

  • Creating The Advertisement

    Edit your campaign to create an ad, choose a Facebook page, set a budget, change the image, write the headline and description, and publish.

    2:05

  • Custom Audience for Retargeting Existing Customers List - Part 1

    Learn to create a custom audience for retargeting existing customers by uploading a customer list or importing from Mailchimp, then set up a brand awareness campaign in Ads Manager.

    2:58

  • Custom Audience for Retargeting Existing Customers List - Part 2 - The Creative

    Edit and customize Facebook ads by updating the creative (image or video), writing text, choosing placements, and adding a call-to-action; set up tracking to retarget your customer list.

    2:01

  • Expanding Your Successful Campaign with Additional Audiences

    Expand your successful Facebook ads campaign by creating look alike audiences in the ads manager for a chosen country or region to widen reach.

    1:41

  • Setting Up the Tracking Pixel

    Learn to set up the Facebook tracking pixel on a WordPress site by installing the Insert Headers and Footers plugin, copying the pixel code into the header, and saving.

    2:25

  • Setting Up Tracking for Offline Events

    Create a custom audience from offline interactions by selecting offline activity and setting inclusion rules. Upload the offline event file, map headers, resolve warnings, and finalize the audience.

    3:04

  • Setting Up Tracking for Video Engagement

    Create a custom audience of users who watched a video on Facebook or Instagram by selecting engagement levels (three seconds to ninety-five percent), then enable retargeting or lookalike expansion.

    1:42

  • Setting Up Tracking for Instagram

    Set up Instagram tracking to build an audience from your Instagram business profile. Target visitors from the last 90 days and explore look alike audiences.

    2:16

  • Setting Up Tracking for Lead Ads Forms

    Set up a lead form and create a custom audience from Facebook lead generation ads by selecting the form, configuring fields and privacy policy, and publishing the audience.

    2:34

  • Setting Up Tracking for Individuals That Came to a Facebook Event

    Create a custom audience from a Facebook event using events tab, select engagement and timing, name the audience, track attendees, and expand with a lookalike to target and create ad.

    1:16

  • Setting Up Tracking and Individuals Interacting with our Facebook Page

    Create a custom audience of people who interacted with your Facebook page by selecting engagement level and timeframe, name the audience, include or exclude pages, then expand with alike audiences.

    1:38

  • Live Example - Create A Page

    Create a new Facebook page for advertising by selecting brand or product, naming the page, and designing the profile and cover before uploading the final cover image for marketing.

    1:46

  • Live Example - Track The Page With An Audience

    Create a custom audience from your Facebook page in Business Manager to track page activity, then expand into a lookalike audience to increase reach.

    1:36

  • Live Example - Create an Ad Targeting The Page

    Learn to create a Facebook ad by naming a campaign, choosing brand awareness, designing ad with an image and URL, writing a headline and description, and publishing to your audience.

    1:31

  • Live Example - Create An Event on the Page

    Create a Facebook page event by entering name, location, description, category, frequency, start and end times, co-hosts, schedule, and tickets (including Eventbrite links), then set post permissions and publish.

    1:33

  • Live Example - Create an Audience Targeting the Event

    Learn how to boost a Facebook event, set objective and duration, and tailor ads by creating a custom audience from the event and adding look alike audience.

    2:02

  • Conclusion - Create an Ad

    Create an ad using a custom audience via the quick creation menu, name campaign, select objective, and build assets, targeting event attendees with headline, image, and call-to-action, then publish.

    1:36
03

Bonus Lecture: New Product List

1 lecture • 2min

  • Bonus Lecture: New Product List

    Learn through a combined beginners and advanced Facebook ads fast track training, with a new product list, lifetime access to purchased courses, and downloadable resources via the instructor's site.

    1:31