Course Curriculum

Facebook Ad Secrets Strategies Master Class

1section
14lectures
1h 38mtotal

What you’ll learn

  • FB Ad Secrets is designed for beginners who wants to learn and for existing marketers who wants to sharpen their FB advertising skills.

01

Introduction

14 lectures • 1hr 38min

  • Introduction

    In this 4-week online training program, you will discover the secrets on how to create your FB (and Instagram) ads effectively, how to optimize for better results, and ultimately generate qualified leads and profitable sales Everything taught in this program is a result of hundreds of Ad Campaigns and tens of thousands of own dollars spent.

    3:08

  • How To Spy On FB Ads - Page Transparency

    Discover how to use Facebook's page transparency and ads library to view active ads, filter by country, and analyze competitors for strategy insights without third-party tools.

    4:43

  • How To Optimize And Split Test FB Ads

    Optimize Facebook ads by removing losing creatives and keeping winners through split tests. Run 4–7 day tests with image and video ads to improve cost per lead while keeping records.

    8:44

  • How To Duplicate Ad Sets Correctly

    Learn to duplicate ad sets correctly by duplicating assets, changing only detailed targeting, and managing budgets, audiences, and post IDs to maintain consistency and social proof.

    11:01

  • How To Create Custom Audience

    Create custom audiences from website visitors who did not purchase, using pixel data and engagement metrics, then retarget up to 180 days while excluding buyers.

    12:36

  • How To Add Customer List To Audiences

    Upload a CSV or text file to create a custom audience from your mailing list, ideally with 1,000 emails, then build lookalike audiences for broader reach.

    5:05

  • How To Create Lookalike Audience

    Create lookalike audiences from your custom audience to expand reach on Facebook by testing country settings and 1–3 percent similarity ranges.

    6:06

  • How To Do FB Retargeting

    Master Facebook retargeting by creating a conversion campaign, selecting a custom audience, and running a targeted ad with a five-dollar daily budget to convert previous visitors.

    6:09

  • Campaign Budget Optimization (CBO)

    Learn how campaign budget optimization (CBO) distributes ad budgets across multiple assets to maximize results. Understand when to start using CBO and how to set practical per-asset budgets.

    6:36

  • How To Delete Unused Page Posts

    Clean up your Facebook business assets by pruning unused media in the media library and deleting outdated page posts, while guarding active advertisements from disruption.

    3:22

  • What To Do If FB Ad Account Disabled

    Learn how to handle a disabled Facebook ad account by crafting a policy-focused appeal, avoid admitting fault, and aim reinstatement within hours to days while diversifying with multiple accounts.

    5:46

  • What To Do With Hater Comments

    Learn to handle hater comments on Facebook ads by deleting unconstructive feedback and not engaging, focusing on conversions and outcomes; simply click the comment, select the user, and delete.

    1:21

  • How To View Breakdown

    Learn to view breakdowns in Facebook ads manager, analyze leads from Facebook and Instagram by age, gender, country, and device, and optimize mobile landing pages using time-of-day insights.

    5:55

  • Bonus Lecture - FB Ad Hacks

    Learn how to scale Facebook ads with cautious budget increases, test multiple creatives and messages, optimize placements and audiences, and use lookalike audiences to improve return on spend.

    17:23