Course Curriculum

Introduction to Facebook Pages for Businesses and Orgs

7sections
35lectures
4h 54mtotal

What you’ll learn

  • Create & Manage a Facebook Page

  • Create & Manage Facebook Ads

  • Engage with other Facebook Users

01

The Basics

2 lectures • 7min

  • Facebook Course Outline

    Outline of what to expect in this course.

    3:41

  • Facebook Intro

    Introduction to Facebook Pages

    3:19
02

Creating Your First Page

6 lectures • 44min

  • Part 1 Introduction - Pages Set Up

    Part 1: Setting Up a Facebook Page

    0:56

  • Page Overview

    Overview of a Facebook Page

    10:08

  • Page Builder Introduction

    Facebook Page Builder Intro

    6:16

  • Page Setup

    Facebook Page setup

    7:00

  • Customizing Part 1

    Customizing your Facebook page.

    7:52

  • Customizing Part 2

    Customizing your Facebook page.

    11:27
03

Adding Content To Your Page

5 lectures • 48min

  • Making Posts

    Posting content to your Facebook page.

    11:15

  • Posting Media

    Posting photos and video to your Facebook page.

    12:56

  • Posting Links

    Posting links to content to your Facebook page.

    11:53

  • Tagging People

    Tagging people and other pages.

    9:06

  • Hashtags

    Using Hashtags in Facebook.

    3:15
04

Insights & Engagements

8 lectures • 1hr 7min

  • Inviting Friends

    Inviting friends to view your Facebook page.

    7:31

  • Pages Settings

    Changing Facebook Page settings

    11:12

  • Pages Insights

    Facebook Page Insights

    15:48

  • Pages Messages

    Facebook Page Message Center.

    3:43

  • Pages Apps Tabs

    Facebook Page Apps and Tabs.

    8:35

  • Pages Reviews

    Facebook Page Reviews.

    2:20

  • Pages vs Groups

    Facebook Pages vs. Groups.

    5:21

  • Pages Advertising

    Advertising your page or website with Facebook Ads.

    12:30
05

Managing Your Page

4 lectures • 26min

  • Part 2 Introduction - Pages Management

    Part 2: Managing your Facebook Page

    1:44

  • Page Posting Best Practices

    Facebook Page posting best practices.

    7:27

  • Pages Photo Best Practices

    Facebook page posting photos best practices.

    9:28

  • Pages Video Best Practices

    Facebook page posting video best practices.

    7:00
06

Case Studies

5 lectures • 34min

  • Pages Small HD

    Case Study: Small HD 2014

    4:42

  • Pages Buzzfeed

    Case Study: Buzzfeed

    8:31

  • Pages Trip Advisor

    Case Study: TripAdvisor

    6:00

  • Pages Chubbies

    Case Study: Chubbies

    6:29

  • SmallHD Case Study 2012

    In this SmallHD case study, a Facebook page giveaway boosts likes, comments, and engagement through a product giveaway, customer email outreach, and refunds for existing buyers.

    8:37
07

Closing & Bonus

5 lectures • 1hr 8min

  • Facebook Conclusion

    Closing. Thanks for viewing this course.

    2:56

  • Facebook Hill Media Management

    Hill Media Group shows how to build and manage a Facebook presence for businesses, offering setup, management, and consulting to craft relevant, engaging content through testing.

    1:50

  • Bonus - Creating Profile Photos

    A question came across regarding the way Facebook scales and crops images. This bonus video describes how to create a square cropped image to fit nicely into the default profile photo space on your Facebook page.

    13:20

  • Bonus Audio Lecture

    A bonus audio lecture on Facebook best practices.

    40:15

  • Bonus - Facebook Pages Manager App

    Explore the Facebook pages manager app for iOS to manage pages, create posts, view insights, respond to messages, schedule posts, and customize page settings across devices.

    9:49