Course Curriculum

How To Build Your Social Media Marketing Strategy

2sections
9lectures
48mtotal

What you’ll learn

  • How to build a social media marketing strategy

  • Understanding what makes an effective social media marketing strategy

  • The importance of having a social media marketing strategy

  • Gaining clarity on your social media goals and how you're going to reach them

01

Introduction

1 lecture • 1min

  • Course Introduction

    1:16
02

Building A Social Media Marketing Strategy

8 lectures • 47min

  • Why are you using social media?

    2:06

  • Competitor research

    2:52

  • Understanding your most important metrics

    5:10

  • Target audience research

    6:27

  • Creating effective social media content

    11:27

  • The importance of ensuring timeliness

    4:57

  • Assessing your analytics

    6:30

  • Adjusting your goals

    7:28