Instagram Marketing for Startups and Entrepreneurs
What you’ll learn
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Know how to grow their business or startup using Instagram
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Get more customers and sales using Instagram content
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Build a unique brand that connects with their ideal customers using Instagram
01
Introduction
Introduction
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4:25
Quick Intro to Get to Know Us
Just wanted to say hi and welcome you to this course. If you're familiar with Instagram, you don't need to watch rest of the next lecture. Let's get started! p.s. As mentioned, you can reach me at [email protected]
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18:24
Visual Tour of Instagram App
Let's go on a tour of the features and functions of the Instagram app. (The first part repeats a bit of my intro. Feel free to skip to the rest of the tour until we upload a new version!)
02
Setting Up Your Account
Setting Up Your Account
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1:56
Should You Have a Separate Business and Personal Account?
What should you consider when deciding whether to have separate business and personal accounts Why it's better to create accounts targeted towards your audience
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2:08
Keys to Branding - Your Name and Picture
Why it's important to be consistent with your user name How engaging your customer starts with your profile picture
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3:57
Importance of Your Bio
Why your bio is really about what's in it for your customers How to get start getting more sales with your bio
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Activity
Reviewing Key Ideas in Setting Up Your Account
03
Creating Content for Results
Creating Content for Results
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3:07
What Kinds of Content Should Your Business Post? Pt 1
How it all starts with photos Graphics vs. memes vs. stock images - which will help your business, which will hurt What qualities in your content will help your business to stand out
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2:44
Content That Gets Results for Your Brand - Filters, Shapes, Color, Text
What can consistency do for your brand Why tools like filters, shapes, colors give your brand consistency How the text of your posts connects your customers to your other content
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3:34
Content Ideas - Behind the Scenes, Products & Services
How to engage your customers with behind the scenes What are some ways you can use images to help your business stand out Why collages connect your customers to your products and services
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4:49
More Content Ideas - Flat Lay, Inspiration, Education, Humor, Celebrations
How to showcase your products with a "flat lay" Why inspiration is not just for motivation What humor and celebrations can do for your business
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4:25
Content Ideas to Better Connect - Charity, Recruitment, Launch, Community
Why charity and social good is about giving before getting How sharing your team can help to build it Ways to build buzz for upcoming launches Growing your business by connecting with your community
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Activity
Choosing Content for Your Success
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4:15
Content Ideas that Sell - Promotions, Engagement, User Content
Promoting your products and services with contests When to promoting events with hashtags Why asking questions can increase engagement How user content can really boost your brand
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3:04
Some More Content Ideas - Beautiful Images & Videos
How to elevate your brand with beautiful images Ways to use video to learn about your ideal customers Connect with your audience through video
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13:00
Setting Up Your Account - Slides
How and why to use Instagram for your business Setting up your account for results Creating the right content Optimizing your content Attracting, growing and connecting with your audience Generating traffic, leads and sales from Instagram Creating your Instagram strategy Setting up routines and systems Tracking and analyzing your results
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29:00
Creating Content for Your Success
How and why to use Instagram for your business Setting up your account for results Creating the right content Optimizing your content Finding, connecting with, and growing your audience