Course Curriculum

Marketing on LinkedIn

5sections
9lectures
43mtotal

What you’ll learn

  • By the end of this course, you will be able to implement marketing ideas to grow your LinkedIn presence.

01

Introduction

  • Introduction

    On this course we will cover; Creating Your LinkedIn Profile, How To Market On LinkedIn, and What Not To Do On LinkedIn.

    1:34
02

Creating Your LinkedIn Profile

  • Introduction

    In this section we will cover; Creating Your LinkedIn Profile.

    0:36
  • Creating Your LinkedIn Profile

    In this lecture we will cover; Professional Photograph, Professional Names, Grabbing Headline, Your Location, Your Industry, Profile URL, Activity Feed, Professional Summary, Join Up Your Past, Keywords For SEO, Build Up Your Recommendations, Manage Your Endorsements, Embrace Visual, Ensure Your Contactable, Add Value To Groups, Sections, and Connected Enough?

    13:09
03

How To Market On LinkedIn

  • Introduction

    In this section we will cover; How To Market On LinkedIn.

    0:35
  • How To Market On LinkedIn

    In this lecture we will cover; InMail, Sponsored InMail, Ad Products, Company Page, Join Groups, Create A Group, and Share Content With Value.

    10:56
  • Creating A Successful Group

    In this lecture we will cover; Niche Category, Group Description, Open / Pre-Approval Group, Manage And Monitor, Be The Leader, and Build Membership.

    9:04
04

What Not To Do On LinkedIn

  • Introduction

    In this section we will cover; What Not To Do On LinkedIn.

    0:22
  • What Not To Do On LinkedIn

    In this lecture we will cover; No Picture, The Wrong Picture, Skipping The Status, Default Connection Message, Neglecting Privacy Settings, Missing The Summary, Removing Past Jobs, and Hiding In The Background.

    5:19
05

Conclusion

  • Conclusion

    On this course we have covered; Creating Your LinkedIn Profile, How To Market On LinkedIn, and What Not To Do On LinkedIn.

    1:37