Course Curriculum

Complete Introduction into Facebook Lead Generation Ads 2025

1section
12lectures
2h 1mtotal

What you’ll learn

  • Master Meta Lead Ads creation to target and engage potential customers efficiently across Facebook, Instagram, and Messenger.

  • Understand how to seamlessly gather crucial contact details through Instant Forms, enhancing your customer data collection.

  • Learn to ask the right questions with custom forms to deeply understand and meet your potential customers' needs.

  • Discover strategies for using Meta Lead Ads to drive newsletter subscriptions, whitepaper downloads, and more.

  • Utilize audience selection and optimization tools to target your lead ads for maximum relevance and impact.

  • Enhance form completion rates by creating user-friendly, mobile-optimized lead forms that reduce drop-offs.

  • Tailor Meta Lead Ads for various objectives, including quote requests and event registrations, to align with your business goals.

  • Gain insights into creating compelling lead ads that encourage high-quality lead generation across multiple platforms.

  • Unlock the potential of mobile lead generation with pre-filled forms that ensure a smooth user experience.

  • Personalize and optimize your lead ads for rapid follow-ups or high-quality lead acquisition, setting the stage for increased conversions.

01

Complete Introduction into Facebook Lead Generation Ads

12 lectures • 2hr 1min

  • Sincerely Welcome!

    Master Facebook marketing by aligning compelling content with precise targeting, retargeting, and dynamic ads, from business page setup and objectives to lead ads and catalogs.

    4:51

  • Facebook Ads & Instagram Ads Essentials

    Learn to build a Facebook business page and Business Manager, use pixel events, custom and lookalike audiences, and dynamic catalog ads to guide the customer journey from awareness to conversion.

    14:46

  • QUIZ - Facebook Ads & Instagram Ads Essentials

    Activity

  • Complete Introduction into Facebook & Instagram Lead Generation Ads

    Discover how Facebook and Instagram lead generation ads capture client leads within the platform using on-platform forms with pre-filled data, and learn step-by-step setup, targeting, and lead download.

    5:05

  • Meta Lead Generation Ads - Setup Lead Generation Objective for Instant Forms

    Master Facebook lead generation by setting up the lead generation objective with instant forms and lead ads, optimizing retargeting and audiences with custom and lookalike audiences.

    15:21

  • QUIZ - Lead Generation Ads (9 Questions)

    Activity

  • Meta Lead Generation Ads - Targeting & Creating Custom + Lookalike Audiences

    Leverage advantage campaign budget to test assets for retargeting and lookalike audiences. Define locations and detailed targeting, build custom audiences from website, engagement, and video views.

    21:26

  • QUIZ - Custom & Lookalike Audiences

    Activity

  • Meta Lead Generation Ads - Creating the Ad and Lead Form and Variantions

    Learn to set up retargeting audiences and custom audiences, create lead forms, and design diverse ad creatives (video, square, 16:9) with five primary texts, optimizing campaigns through campaign budget optimization.

    21:37

  • More About Targeting on Meta & Meta AI

    Explore Meta targeting strategies for Facebook lead generation ads, including broad targeting, data targeting, custom audiences and lookalikes, plus retargeting and Meta advantage targeting, with machine learning optimizing reach.

    4:11

  • Campaign Budget Advantage - Face2Face Explanations

    Learn to use automated placements across Facebook, Instagram, Audience Network, and Messenger, and harness campaign budget optimization with machine learning. Do not pause assets or make changes, as learning restarts.

    6:23

  • Campaign Budget Advantage - White Board In-Depth Face2Face Explanations

    Explore advantage campaign budget plus across campaign, asset, and ad levels to maximize reach with broad targeting and meta ai, while using custom and lookalike audiences for efficient budget distribution.

    7:49

  • Creating more Ad Sets to Use the Power of Advantage Campaign Budget

    Explore how to leverage the advantage campaign budget by duplicating assets, using lookalike and custom audiences, and expanding data targeting from retargeting to broad reach for lead generation.

    10:07

  • Leads Center - How to Efficiently Organize, Download & Work with Leads

    Learn to use Meta's business manager and leads center to organize and assign leads, create stages and labels, apply filters, and download data for efficient follow-up.

    8:30

  • Bonus Lecture

    1:08