Course Curriculum

A Comprehensive Course of FaceBook Marketing and promotions

6sections
35lectures
1h 45mtotal

What you’ll learn

  • Create and Manage Your Ads at Facebook

  • Convert your Facebook fans into paying customers

  • Grow your Facebook business page with RIGHT type of fans

  • The ability to manage and customize your page / post Contents

  • Create a system to consistently generate hot leads from Facebook

01

Introduction and Course Scenario

3 lectures • 9min

  • General Introduction

    Learn to create and manage Facebook promotions for pages, groups, and ads to gain fans and likes. Explore content management, lead generation, and nurturing leads into sales for ecommerce.

    3:44

  • What You Are Going To Get From This Course

    Learn to manage your Facebook page with efficiency and confidence, promote products through groups, generate leads, and convert fans into customers using organic and paid Facebook advertising strategies.

    3:55

  • What Is The Target Audience?

    Identify the ideal audience for Facebook marketing, including online store owners, page admins, marketers, and small to medium businesses, and learn to sell on Facebook even without a current product.

    1:36
02

FaceBook Marketing Psychology

3 lectures • 9min

  • Why Do People Use Facebook ?

    Explore why people use Facebook—from building a professional profile to sharing photos and organizing events—and analyze key sharing stats (65% interesting, 43% important, 49% funny) that shape engagement.

    3:50

  • What Do Businesses Needs From Facebook ?

    Explore what businesses need from Facebook, including revenue, sales, income, and leads, and learn how Facebook marketing psychology and SEO drive success.

    1:16

  • Why Businesses Sometimes Fail in Facebook and How It Become Success ?

    Explain why some businesses fail on Facebook and how to succeed using a four-step Facebook sales system: fan growth, lead generation, nurturing, and revenue conversion.

    4:06
03

7 Ways Psychology Can Make Your Facebook Ads Unforgettable

10 lectures • 25min

  • Overview of 7 Ways Psychology

    Explore seven psychological techniques to make Facebook ads unforgettable by using faces, images, people, and emotions to persuade, helping ads stand out from the crowd and maximize persuasion.

    2:15

  • Way 1: Always Show Faces.

    Always show faces to capture attention, activating the brain's fusiform face area and enabling emotion recognition. Use faces as a social tool to engage viewers in Facebook marketing.

    2:40

  • Way 2: Emotions Always Win.

    Explore how emotions influence Facebook marketing, highlighting positive facial expressions to boost engagement. Learn why emotional arguments win over rationality and how negative emotions compare.

    2:47

  • Way 3: Use Red to Catch Attention

    Use red to grab attention in your promotions, leveraging its association with excitement and high visibility. Combine red with calming blues to balance urgency with trust in Facebook marketing.

    2:39

  • way 4: Make Your Customer Part of the Cool Crowd

    Discover how two psychology techniques make customers part of the crowd, harnessing social contagion to influence online advertising.

    0:51

  • way 4: Part1: Social Proof

    Explore social proof in Facebook marketing, using real numbers and examples to boost trust, influence ad responses, and drive word-of-mouth.

    2:03

  • way 4: Part2: Social Contagion

    Examine how social contagion spreads emotions through society and drives engagement. See how the ALS Association's Ice Bucket Challenge used this effect to raise funds and boost interest.

    1:55

  • way 5: Increase A Viewer’s Dissonance

    Learn how cognitive dissonance drives viewer debate and justification, and how marketers leverage conflicting ideas to influence ad decisions and improve marketing prose.

    3:17

  • way 6: Make Your Product Scarce

    Explore scarcity as a psychology principle that triggers fear of missing out to boost perceived value. Learn how limited time offers, exclusive items, and scarce availability drive sales.

    4:48

  • way 7: Use The Ultimate Words

    Leverage psychology by using the ultimate words to craft concise promotional language that resonates with customers. Learn how few words shape advertising outcomes and influence your promotion strategy.

    1:38
04

How to Use The Ultimate Words in Your Posts and Promotions ?

6 lectures • 12min

  • Overview of Useing The Ultimate Words

    Discover how psychology and emotion drive Facebook advertising by using strategic words alongside images, learn why copy matters, and explore the five most powerful words to engage new customers.

    2:43

  • Using Word: "YOU"

    Use the word 'you' to craft hyper personalized content that resonates with customers and effectively names your customer, leveraging brain activation to boost engagement in Facebook marketing and promotions.

    1:58

  • Using Word: "Free"

    Analyze how the word 'free' drives attention and demand in advertising, illustrated by examples from auctions, Kindle Unlimited free trials, and Facebook promotions.

    2:36

  • Using Word: "Because"

    Explore how the word 'because' shapes audience responses and attention in messaging and Facebook ads, highlighting its impact on communication and promotions.

    2:29

  • Using Word: "Instantly"

    Explore how instant gratification influences consumer behavior, with discussions of drastic discounts, brain responses, and the appeal of instantly available options on platforms like Amazon.

    0:58

  • Using Word: "New"

    Leverage the word 'new' to refresh customer perception, embrace novelty in Facebook promotions, and help customers see you afresh every few months.

    1:41
05

Create and Manage Your First Page With FaceBook

9 lectures • 36min

  • Create Your First Page At Facebook

    Create your first Facebook page and learn to manage page content, explore pages, groups, and live video options, and monetize groups to grow fans.

    3:24

  • Customize Your Page With Basic Settings

    Customize your Facebook page using basic settings, choose a suitable page category for your local business or store, and post and promote products to earn money.

    6:54

  • Set Up Your Page Configurations

    Set up your Facebook page configurations by selecting shopping service categories and writing a concise description. Link your web store to showcase products from China to the U.S. and Canada.

    3:44

  • Add Profile Picture

    Upload a profile picture by selecting from your computer or importing from websites, then choose the best image to list for your Facebook marketing.

    1:54

  • Add Page To Favorites

    Discover how to add a page to favorites to boost traffic and simplify sharing, and manage favorites by removing or updating them for quick access.

    0:47

  • Set Up Your Page Audience

    Define the page's default audience by setting location, age, gender, interests, and language to tailor a Facebook e-commerce store to the right users worldwide.

    6:25

  • Add a Cover For the Page

    Add a cover for your page by uploading or selecting a photo, drag to reposition it, choose a color if needed, and save changes.

    1:47

  • Manage Basic Contents and Settings at the Page

    Learn to manage a Facebook page's basic contents and settings, including page information such as name, description, location, hours, contact, and website, plus media, categories, and publishing your first post.

    6:41

  • Add Contents To the Page

    Learn how to add content to your Facebook page, including images, products, and posts, publish updates, and use ads manager to promote your online store and earn revenue.

    4:01
06

Create Your First Promotion By Boost Post

4 lectures • 14min

  • Overview of Boost Post Preview

    Learn to create a promotion directly from your Facebook page using a poster with the store logo. Preview boost posts, set budget and duration, follow light text guidelines.

    5:09

  • Define the Target Audience for the Post

    Define a new audience for the post promotion by selecting location in New York, United States, and interests such as fashion and online shopping.

    3:57

  • Configure the Budget of Promotion and Duration

    Set the promotion budget and duration, like a $20 total with a $5 daily option, and follow the minimums for one, seven, or fourteen days.

    2:05

  • Choose The Payment Method

    Learn how to set up and modify payment methods for Facebook ads, including Visa and Mastercard options, and how to launch promotions from posts.

    2:48