Course Curriculum

Instagram Influencer Marketing For Businesses

4sections
19lectures
2h 7mtotal

What you’ll learn

  • How to grow your following on Instagram

  • How to build a trustworthy brand on Instagram

01

Introduction

2 lectures • 15min

  • Introduction

    Learn to vet Instagram influencer marketing courses by evaluating real engagement and profile quality, and apply proven content strategies to attract brands and customers through this course.

    4:34

  • Choosing a platform

    Evaluate Instagram, YouTube, Facebook, Twitter, and Snapchat to choose the best starting platform. Focus on Instagram, audience ages around 18–24, and bio link considerations for fitness, beauty, and gaming contexts.

    10:24
02

Branding

5 lectures • 36min

  • Appearing Authoritative

    Analyze how to appear authoritative on Instagram by optimizing your profile header, visuals, story engagement, and follower ratio, using ads and authentic growth while avoiding fake followers.

    9:35

  • Content

    Fill a new Instagram profile with nine high-quality photos in a consistent style. Then test posting frequency, study competitors, and pull content ideas from Reddit and the Explorer tab.

    9:39

  • Reciprocity

    Apply reciprocity in instagram marketing by exchanging multiple posts with similar-sized accounts to grow both audiences. Engage by commenting on industry pages to drive exposure via explorer tabs.

    3:45

  • Hashtags

    Learn why hashtags aren't the main driver on Instagram; create meaningful descriptions, boost engagement with better content, and leverage location tags and the explore page, including first-comment hashtags.

    7:29

  • Videos

    Discover how videos dominate Instagram and Facebook feeds, with auto-playing videos, an explorer tab that emphasizes video blocks, and strategies to boost audience retention and followers through frequent video posting.

    5:52
03

Finding Influencers

11 lectures • 1hr 14min

  • How To Find Influencers On Mobile

    Learn to find influencers on mobile using hashtags and competitor searches, assess engagement and authenticity, and collect emails for outreach to promote your swimwear brand.

    8:24

  • How To Find Influencers On Your Computer

    Explore desktop influencer searching on Instagram, using hashtags and location tags to identify and contact potential promoters, with Google lists as backup.

    5:23

  • How To Find Influencers In Bulk

    Discover how to find influencers in bulk to scale outreach by filtering for platform, city, gender, CPM, and engagement, then compare free options and paid platforms for efficient campaigns.

    4:00

  • How To Find Local Influencers

    Discover how to find local influencers in Fort Myers using Instagram location pages, evaluate micro influencers by engagement, and reach out with a branded direct message to secure collaborative posts.

    9:17

  • How Big Of Accounts To Target?

    Compare account size using impressions and engagement with CPM, not follower counts alone. Target smaller influencers with strong audience relationships to drive direct sales and authentic branding.

    8:23

  • How To Properly Judge Engagement

    Learn to evaluate engagement on Instagram by analyzing engagement rate, likes, comments, and impressions, and spot fake engagement as follower counts rise.

    8:59

  • How To Check The Demographics Of An Audience

    Identify an influencer's audience by analyzing follower profiles to estimate age ranges, gender distribution, and geographic location, using a practical six-account sample to illustrate demographic insights.

    9:19

  • Should you DM or email them?

    Reach out to influencers by email for scalable outreach or by DM for faster replies; keep messages ultra-short, show authority, and prefer email when a bio lists an email.

    4:14

  • How To Track Results

    Track results by using a trackable URL parameter or a coupon code, guiding followers to the bio link for purchase, since posts themselves aren’t clickable.

    4:27

  • How To Handle Payment

    Discusses selecting payment methods for influencer campaigns, comparing PayPal, credit cards, and non-reversible options, and choosing between paper post and affiliate deals, with timing and post duration strategies.

    5:59

  • What Kind Of Content To Post

    Learn to work hands-off with influencers, avoid excessive revisions, and build strong relationships to deliver authentic content tailored to the audience for sponsored campaigns.

    5:21
04

Conclusion

1 lecture • 2min

  • Thank-you

    Thank you for sticking around; this free course will stay dynamic with updates and new content, and you can reach us on Instagram or Twitter with your questions.

    1:54