Course Curriculum

Create Better Facebook Ads

1section
12lectures
54mtotal

What you’ll learn

  • Why Choose Facebook Ads?

  • The Basics You Need to Know Before Creating Your First Facebook Ad Campaign

  • How Does Facebook’s Ad System Operate

  • How To Get Started On Your Facebook Ad Marketing Campaign

  • Create Your Facebook Page And Your Business Account

  • Access The Facebook Ads Manager

  • Create A Facebook Ad Campaign

  • Create An Ad And Run Your Campaign

  • Monitor Your Campaign Carefully

  • Effective Facebook Advertising Tips And Ideas

01

Introduction

12 lectures • 54min

  • Introduction

    Explore how Facebook ads deliver cost-effective brand awareness and personalized advertising through profiling technology, and follow a step-by-step walkthrough of the available ad opportunities on the platform.

    1:35

  • Why Choose Facebook Ads?

    Discover how Facebook ads offer a robust targeting system, wide ad inventory, and affordability, driving engagement, leads, and conversions while boosting brand familiarity and even SEO performance.

    3:55

  • The Basics You Need to Know Before Creating Your First Facebook Ad Campaign

    Learn the fundamentals of creating effective Facebook ad campaigns, including budgeting, bidding, targeting, creative essentials, and metrics like CPC, CPM, reach, frequency, and retargeting.

    5:57

  • How Does Facebook's Ad System Operate

    Understand how Facebook's ad system operates through real-time auctions, targeting matches, and daily spend caps to determine per-click prices across inventory, placement, audience, and country of origin.

    3:48

  • How to Get Started On Your Facebook Ad Marketing Campaign

    Master the six-step process to launch a Facebook ad campaign using the Facebook Ads Manager: create your page and business account, target your audience, create and monitor campaigns.

    0:40

  • Step #1: Create Your Facebook Page And Your Business Account

    Create a personal Facebook account to control your business page, then build a professional page to run ads, planning a branded cover and initial posts.

    2:18

  • Step #2 Access The Facebook Ads Manager

    Access the Facebook ads manager by locating the ad account, setting up billing, and assigning roles. Then target audiences using audience insights, demographics, interests, and location.

    6:00

  • Step #4 Create A Facebook Ad Campaign

    Launch a Facebook ad campaign in ad manager and set up targeting, placements, budget, and billing. Choose from 11 objectives and use A/B tests to optimize results.

    7:31

  • Step #5 Create An Ad And Run Your Campaign

    Create an ad and run your campaign by analyzing competitors, selecting Facebook ad types, designing multiple variations within a budget, and crafting concise headlines, descriptions, and a call to action.

    13:35

  • Step #6: Monitor Your Campaign Carefully

    Monitor your campaign by running six different images with the same headline, call to action, and landing page to identify a runaway winner and scale up.

    1:45

  • Effective Facebook Advertising Tips And Ideas

    Apply proven Facebook advertising tips to optimize campaigns and scale success by proofing post ads before spending, testing in context, refreshing images to beat banner blindness, and focusing on conversions.

    5:11

  • Conclusion

    Master the Facebook advertising system with a battle-tested strategy, maximize every second, and build a valuable, competitive advantage through disciplined learning and hard work.

    1:16