Course Curriculum

How To Use LINKEDIN For Beginners (Business & Personal)

3sections
5lectures
41mtotal

What you’ll learn

  • How to use the LinkedIn platform to market your business successfully

  • How to engage with your audience or customer on LinkedIn

  • How to create content and grow your LinkedIn account

  • How the platform works and how the users interact with each other

  • Tools, tips and resources to help you create better content, and grow your audience faster

  • How to build out and optimize your personal profile

  • How to build out and optimize a business profile

  • Learn how to use LinkedIn to generate leads or job offers

01

Introduction

1 lecture • 2min

  • Introduction

    Master the basics of LinkedIn for business and personal use in a beginner-friendly course that guides you from scratch through three modules to create and optimize your profile.

    1:32
02

LinkedIn for Beginners

3 lectures • 17min

  • Introduction to LinkedIn

    Discover LinkedIn as a professional networking platform for building connections, sharing experiences, and finding jobs. Navigate features like the home feed, search, posts, messaging, jobs, and premium insights.

    5:55

  • Using LinkedIn for Business Use

    Learn to create and optimize a LinkedIn company page for business, including page setup, branding, posting with images and videos, analytics, and group engagement.

    6:44

  • Using LinkedIn in for Personal Use

    Use personal LinkedIn profiles to market by optimizing your profile with a professional photo, cover image, and about section; publish articles, grow connections, and participate in groups with privacy settings.

    4:39

  • Class Project

    Activity
03

Advanced Discussion

1 lecture • 22min

  • LinkedIn Content Best Practices

    Learn LinkedIn content best practices to craft audience focused posts with effective hooks, formats (carousels, PDFs, stories), and consistent cadence that drive engagement and credible results.

    22:00