Course Curriculum

How To Run A Sweepstakes or Contest To Grow Your Business

4sections
8lectures
34mtotal

What you’ll learn

  • Run a sweepstakes or contest

  • Set up effective social promotions that drive results

  • Spot the differences between sweepstakes, contests, and lotteries

  • Create a perfectly planned pre-launch strategy for your promotions

  • Execute a launch day strategy for your promotions that create results

  • Utilize email marketing to promote to your entrants

01

Introduction

1 lecture • 3min

  • Benefits of sweepstakes and contests

    Sweepstakes and contests can provide a lot of benefits, like helping to generate a ton of new email subscribers, new customers, a boost in sales, and more brand exposure. Legally speaking, there are a few key differences between sweepstakes and contests that separate the two.

    3:08
02

Planning and Setting Up Your Promotion

2 lectures • 14min

  • Planning your Promotion

    Plan every aspect of your promotion, from setting goals, to figuring out the promotion details, to learning how to come up with a good value proposition.

    11:35

  • Setting Up Your Promotion

    Use a service like ViralSweep to input your information that you came up with in the previous section. Avoid creating a high barrier to entry by collecting only information you need, and be sure to test your promotion on desktop, tablet, and mobile devices before setting it live.

    2:13
03

Creating Your Pre-Launch and Launch Strategy

2 lectures • 10min

  • Pre-Launch Strategy

    Having a pre-launch strategy for your promotion is extremely important so that you can quickly get the ball rolling and start seeing some results. Utilize these tactics to put together your pre-launch strategy.

    4:53

  • Launch Day Strategy

    Having a launch day strategy is just as important as having a pre-launch strategy. If you want your giveaway to really take off and grow some legs, you have to have everything in order so that it brings you maximum exposure. The launch day strategy is all about executing on the pre-launch strategy that has already been put into place, and then taking it one step further.

    5:26
04

During and After the Promotion

3 lectures • 6min

  • During The Promotion

    Learn what you should be focusing on during the promotion, like engagement, customer service, and analytics.

    2:44

  • Closing The Promotion Down

    By this point you've grown your audience and helped your brand become more visible. It's time to choose the winners, fulfill the prizes, and leverage the growth your promotion has provided.

    3:03

  • Final Thoughts

    Through this course you've gone from planning, to launching, to marketing, to completing your promotion. Well done! I hope this course has helped to motivate, inspire, and educate you so that you can continue to run successful promotions.

    0:38