Course Curriculum

How To Use Chinese Social Media To Create A Fanbase In China

6sections

15lectures

32mtotal

What you’ll learn

Introduction

Explore China's unique social media landscape, shaped by the Great Firewall and censorship. Learn to grow a brand on Sina Weibo and WeChat with engaging campaigns and trusted online communities.

4:32
Introduction Quiz

Activity

Importance of Localization

Localize beyond translation by adapting language, layout, and design to a Chinese audience, including a localized logo, Chinese site, and social media integration with KOLs, matching user expectations.

1:09
KOLs

Engage key opinion leaders to boost your brand's visibility on Chinese social media, leveraging existing fans and credibility to expand campaign reach and brand awareness.

0:38

Creating a Weibo Account

Learn how to create a Sina Weibo account by selecting account type, entering email, password, account name, location, captcha, mobile verification, and email verification.

0:52
The Anatomy of a Good Weibo Page

Analyze a well designed weibo page for Brand USA, featuring a clear profile, high quality cover, a custom logo, a strong summary, verification, and rich media with Chinese subtitles.

2:38
Searching On Weibo

Use Weibo’s search bar to find topics, accounts, and posts, and learn about competitors. Enter terms like Liverpool to locate official accounts, then use advanced search for filtered results.

0:52
Trending Hashtags

Learn how to use trending hashtags to find hot topics, view topic pages, and engage audiences. Search by time or category, follow, comment, and add hashtags to posts.

1:18
Sample Post

Shows how a simple campaign using hashtags, incentives, and a call to action boosts engagement and grows followers.

0:43

Create a WeChat account

Register a WeChat account by entering email, password, and verification, then select a type (subscription or service) and complete ID and profile details for activation within seven work days.

2:30
Key WeChat Features

Explore key WeChat features that boost engagement, including a sticker gallery with free and paid stickers, and a forum where followers can like, comment, and discuss with searchable hashtags.

1:24
Sample WeChat Account

Explore a sample wechat subscription account to learn how fans follow posts, moments, and travel guides, navigate notifications and rewards, and customize official account features.

1:31
WeChat Back-end

Navigate the WeChat official account back-end to target audiences with group messages, keywords, and auto replies, then use a customizable menu for text, image, or hybrid campaigns.

2:34

Conclusion

Apply strategies for Weibo and WeChat to spread awareness with high content volume, monitor reads as a key metric, and stay agile to adapt to China’s dynamic digital landscape.

1:09