Course Curriculum

How To Use LINKEDIN ADS For Business (Beginner to Advanced)

3sections
6lectures
42mtotal

What you’ll learn

  • How to use the LinkedIn platform to market your business successfully

  • How to engage with your audience or customer on LinkedIn

  • LinkedIn sponsored updates, sponsored InMails, text ads, video ads, lead-gen forms and much more

  • Learn how to measure campaign performance and ROI on LinkedIn

  • Tools, tips and resources to help you create better content, and grow your audience faster

  • Learn how to use LinkedIn to generate leads through ad campaigns

  • Optimize conversions, clicks, impressions and budgets

01

Introduction

1 lecture • 3min

  • Introduction

    Explore how to use the LinkedIn campaign manager to set up and optimize ads for B2B audiences, covering campaign creation, targeting options, budgeting, and ROI.

    2:42
02

LinkedIn Ads

4 lectures • 18min

  • Introduction to LinkedIn Ads & Campaign Manager

    Set up a campaign manager account from your LinkedIn profile to create ads. Learn to manage accounts, campaigns, and ads with campaign groups, and track impressions, clicks, CTR, CPC.

    6:40

  • Creating the Actual LinkedIn Ad

    Create a LinkedIn ads campaign in the campaign manager, selecting the objective (brand awareness), defining the audience and location, and choosing ad formats.

    7:55

  • LinkedIn Ad Targeting & Budgets

    Configure LinkedIn audience network placements, budgets, and a continuous or promotional schedule for ads. Create ads with eye-catching headlines, descriptions, and images, and enable conversion tracking to optimize results.

    3:52

  • Class Project

    Activity

  • LinkedIn Ads Cheat Sheet

    0:01
03

Advanced Discussion

1 lecture • 21min

  • LinkedIn Ads Best Practices

    Explore LinkedIn ads best practices across sponsored content, sponsored messaging, text, video, carousel, and dynamic ads, with emphasis on A/B testing, clear CTAs, targeting, and LinkedIn insight tracking.

    21:04