How To Use Twitter To Build Authority In Your Market Sector

Introduction

Learn to use Twitter to build authority in your market sector by promoting your business with simple applications and content from the web to demonstrate your expertise.

0:40
Course Contents

Build authority on Twitter by engaging with people, sharing quality content, using tools to manage a business account, and participating in Twitter chats to measure progress in your market sector.

3:25
The Why & The What

Build authority on Twitter to gain credibility, trust, and visibility, becoming the go-to expert in your market and attracting customers and leads.

6:35

The Tools

Set up a cost-effective Twitter presence by creating a Twitter and Google account, using Buffer, If This Then That, and a social media management tool for analytics.

2:26
Twitter

Optimize your Twitter profile as your authority by using a real headshot, a concise 160-character bio with your site link. Avoid comic graphics and include your location to boost recognition.

4:10
Google Reader & BufferApp

Please note Google Reader is no longer available, please see Lecture 7 for an update that includes the Feedly application as a replacement.

12:55
Feedly

This video introduces Feedly as a replacement for Google Reader which was closed down in July 2013.

10:29
IFTTT

Automate content sharing with IFTTT by connecting Google Reader to Buffer, creating a trigger for new starred items, and sending them to Buffer with simple mobile-friendly actions.

6:10
Hootsuite

Learn to set up Hootsuite, connect a Twitter profile, customize streams for monitoring, compose and schedule tweets, and track activity with Google Analytics in the free plan.

9:14
Mobile

connect your twitter account to your mobile to monitor and manage tweets via text messages. link your phone number and text go to six triple four to connect.

3:42

Finding Content

Identify your area of expertise and build authority by curating content from regularly updated sources using Google Reader and RSS feeds. Organize subscriptions into folders and review updates daily.

22:40
Putting It Together

Connect your content to your tweeting tools and share daily from Google Reader to become the pulse of your e-commerce niche, building authority through quality, engagement, and consistent posting.

14:50

Engagement

Engage with real people on Twitter by timely replies, gratitude, and starting discussions, turning mentions into conversations to build authority and meaningful networks.

4:37
Growing Followers

Grow your followers by sharing quality information, engaging with your audience, and strategically following back to connect with e-commerce topics and relevant influencers.

13:26
Twitter Chats

Engage in twitter chats to build authority by contributing to hashtag conversations, using tweet chat, and sharing useful content. Find chats and schedules at tweet chat and a hashtag spreadsheet.

5:50

Monitoring & Measurement Part 1

Monitor and measure your Twitter activity to see which tweets perform best, who engages and retweets, and which topics and hashtags attract attention.

9:21
Monitoring & Measurement Part 2

Track Twitter engagement by monitoring links, shares, and mentions, and use lists to organize conversations. Prospect and identify opportunities to build authority in your market sector.

16:46

Taking It To The Next Level

Build authority on Twitter by daily curating information in your area of expertise, then gradually create your own blogs, ebooks, and shows to extend influence across platforms.

7:56

Tools, Resources & Websites Used During This Course

This document contains a list of the resources & links mentioned within this course. Click on the links beow to access the required application: Twitter Hootsuite Google Reader BufferApp IFTT SocialBro Foller.me TweetChat Chat Schedules Document Wordpress.com YouTube Twit.tv BufferApp & Google Reade…

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Getting Started