17 Proven Strategies to Get More Clients With Social Media
What you’ll learn
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- Discover how I generated 1127 leads in 12 days using Facebook advertising and how you can model that success
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How I generated more than 500k views on YouTube and how you can too
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- How my SlideShare presentations rank high on the first page of Google and get thousands of views
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How my clients use new and innovative instant messaging strategies to generate leads using WhatsApp
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How you can increase your sales and conversion using social proof
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How to use Google Hangouts to create professional business video tutorials
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How to use Facebook remarketing to sell more of your products and services
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How I generate new leads by maximizing the exposure of my LinkedIn profile and using ”little known” LinkedIn advanced search features
01
Introduction - Important information before you start
Introduction - Important information before you start
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2:56
Introduction to simple social media strategy
uncover a simple four-step strategy: research your ideal client and product, create engaging content, promote through interaction, and measure results across platforms.
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4:46
How to identify your ideal client - exercise
Identify your ideal client by outlining age, gender, location, and interests, then refine segments with client surveys to target their main problem, emotional need, and keywords on social media.
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7:55
New Facebook Tool which helps you to identify your ideal client
Learn to use the free Facebook audience insights tool to identify your ideal client by analyzing demographics, interests, and purchasing behavior for targeted marketing.
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3:04
Simple Social Media Strategy - Content, Promotion & Interaction and Measurement
Identify your ideal client and competition, create and optimize content such as videos, testimonials, photos, infographics, and presentations to attract clients and measure results on Facebook, Instagram, LinkedIn, Twitter, WhatsApp.
02
Increase Your Sales and Conversion Using Social Proof
Increase Your Sales and Conversion Using Social Proof
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8:16
How to increase your sales and conversion using social proof
Boost sales and conversion by leveraging social proof across social media channels and your website. Showcase success stories, customer reviews, testimonials, and case studies to demonstrate trust and drive conversions.
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3:26
Common mistakes to avoid when creating testimonials or customer success stories
Avoid buying testimonials; use authentic, specific customer stories or case studies—guest experiences—so social proof resonates with mobile audiences and feels credible.
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5:06
Example of how to create a basic customer success story
Learn to create basic customer success stories or testimonials, then craft more convincing case studies for social media to attract more clients, with examples and legal consent considerations.
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4:48
How to create a convincing case study
Learn to craft authentic case studies using the problem-solution-results framework, with testimonials and customer success stories tailored to your ideal clients.
03
How I Generated 1127 Lead in 12 days using Facebook Ads
How I Generated 1127 Lead in 12 days using Facebook Ads
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5:32
How I generated 1127 leads in 12 days
Discover how to generate leads with Facebook advertising by running news feed campaigns, achieving 1128 leads in 12 days while tracking clicks, cost per lead, and campaign performance.
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4:35
My Facebook advertising campaign checklist
Discover a Facebook campaign checklist built on three elements: a compelling offer with urgency or discounts, an impactful advertisement, and precise audience targeting.
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3:55
Creating your offer and visually impactful ad
Create a compelling offer for a free online training, emphasize the join date and benefits on the landing page, and design a visually impactful Facebook ad featuring smiling people.
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6:55
Identify your target audience on Facebook
Identify your target audience on Facebook by using interest categories, create several different audiences, and run multiple campaigns to discover the best performing group.
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8:01
Example of how to create your Facebook ad campaign
Explains how to create a facebook ad campaign by selecting an objective, driving traffic with a compelling offer, and testing audiences with budgets to optimize for clicks or leads.
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7:36
Creating ad text image for your Facebook ad
Upload tailored ad images and craft compelling Facebook ad text. Test up to three image variations and use tracking pixels to optimize clicks, signups, and conversions.
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2:18
How to set up your conversion tracking on Facebook
Set up Facebook conversion tracking by creating a tracking pixel, copying the code to your site (WordPress included), and linking it to campaigns for accurate lead and conversion reporting.
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5:02
How to create a custom audience on Facebook
Learn how to create custom audiences on Facebook by uploading emails or phone numbers and/or targeting website visitors for remarketing, enabling powerful lookalike audiences for scalable reach while respecting privacy.
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4:39
How to create a website remarketing campaign on Facebook
Learn to build Facebook remarketing by creating custom audiences from email lists or website traffic, install the pixel code, and target visitors by page or recency for ads.
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4:41
How to leverage the power of lookalike audiences on Facebook
Learn to use Facebook lookalike audiences by selecting a source like your email list or page fans, and test multiple audiences for better results.
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5:38
How to analyze Facebook advertising reports
Learn to analyze Facebook advertising reports by tracking cost per lead, leads, clicks, and click-through rate, and optimize campaigns by adjusting budgets and pruning underperformers.
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3:33
Advanced Facebook advertising tools and resources
Discover recommended Facebook advertising tools and resources, from John Blumer's expert insights and Power Editor to lead capture pages and webinar promotion templates, while emphasizing patient testing and analyzing results.
04
How to Optimize Your LinkedIn Profile for Maximum Exposure
How to Optimize Your LinkedIn Profile for Maximum Exposure
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4:41
How to optimize your LinkedIn profiles for maximum exposure
Learn nine proven steps to optimize your LinkedIn profile for lead generation, including a professional photo and banner, articles, videos, slide presentations, publications, recommendations, and skills validations to attract clients.
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6:03
How to optimize your profile image and background image on LinkedIn
optimize your LinkedIn profile by crafting a professional email, a keyword-rich headline, and a relevant background image that targets your audience and improves search visibility.
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9:18
How to generate exposure on LinkedIn by writing articles
Publish high-quality LinkedIn articles to boost exposure, promote your profile, and generate new leads, using numbered headlines and a professional image for authority.
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6:08
How to add YouTube videos and Slideshare presentations to your LinkedIn profile
Add YouTube videos and SlideShare presentations to your LinkedIn profile to showcase rich media and educate ideal clients. Learn simple steps to link, title, and optimize these assets for visibility.
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3:24
How to write a compelling summary on LinkedIn
Learn to craft a LinkedIn summary that targets your ideal client, starts with a question, addresses their challenges, uses simple text, and ends with a clear call to action.
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4:06
How to add honors and awards on your LinkedIn profile
Discover how to add awards and publications to your LinkedIn profile to differentiate yourself and boost your personal branding.
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5:01
How to optimize your “recommendations” and “skills” on LinkedIn
Learn how to optimize your LinkedIn profile by gathering authentic recommendations and endorsements, managing skills validation, and highlighting client-focused keywords to attract more clients.
05
How to Find New Prospects Using Advanced Search Feature on LinkedIn
How to Find New Prospects Using Advanced Search Feature on LinkedIn
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3:10
How to use advanced search on LinkedIn to find new leads
Use LinkedIn advanced people search to find collaboration partners and new leads by applying quotation marks, excluding terms, and including company or location keywords.
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8:21
Live example of how to use advanced search on LinkedIn
Learn to use LinkedIn's advanced search with exact keywords, quotation marks, and boolean operators such as AND, OR, NOT to refine results by industry, location, and current company.
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2:02
How to automate advanced search on LinkedIn
Automate LinkedIn advanced search by saving up to three queries and receiving weekly or monthly alerts, helping you find new sales managers with CRM knowledge in Germany.
06
Generate Leads and Exposure Using Slideshare
Generate Leads and Exposure Using Slideshare
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2:26
How to generate leads and exposure using SlideShare
Generate leads and exposure with SlideShare, a YouTube-like platform for presentations now owned by LinkedIn. Learn to upload polished slides, reach business users, and rank on Google for key keywords.
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5:38
How my presentations rank high on Google and generate thousands of views
Rank your slide presentations on Google with keyword-focused titles and descriptions. Drive thousands of views on SlideShare and generate leads.
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4:08
How to optimize your presentation to gain most traffic
Optimize SlideShare exposure by keeping slides around 10–20, using keywords in the title and description, creating a bold cover image with large fonts, and promoting on social channels.
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7:46
How to upload your presentation to SlideShare and optimise it for traffic
Learn how to upload your presentation to SlideShare, optimize titles, descriptions, and keywords for traffic, link accounts with LinkedIn, and manage privacy, updates, and embedding for maximum exposure.
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4:09
How to use correct call-to-actions to get more leads on Slideshare
Create a clear, specific call to action on SlideShare with a single, mobile-friendly offer, such as a free download (white paper, report, ebook, or checklist), to capture high-quality leads.
07
Get New Clients Using WhatsApp
Get New Clients Using WhatsApp
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3:29
How to get new clients using WhatsApp and Instant Mobile Messaging
Leverage WhatsApp to attract more clients for small businesses. Learn why WhatsApp marketing boosts response rates and supports text, audio, and video messages with in-app payments for faster client conversions.
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3:54
How to start receiving orders via WhatsApp
Display your WhatsApp number and banners on your site and emails to start receiving orders, and use WhatsApp as a free international channel with clear opening hours.
08
Generate Referrals via WhatsApp
Generate Referrals via WhatsApp
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6:54
How to generate more business through recommendations on WhatsApp
Learn to boost referrals on WhatsApp by encouraging clients to share contact details and exclusive bonuses, creating win‑win incentives that generate new leads for your products and services.
09
How to generate leads and exposure on Instagram
How to generate leads and exposure on Instagram
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3:56
How to generate leads and exposure on Instagram
Learn how to generate leads and exposure on Instagram by leveraging its fast growth, mobile focus, and celebrity and brand presence, with practical tips and case studies.
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6:31
Discover success stories of small businesses who have success on Instagram
Discover how small brands thrive on Instagram by leveraging customer stories and user-generated photos, with real-life cases from Freshly Picked and a women's accessories business.
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4:44
Discover the biggest companies and brands on Instagram in different industries
Discover how the biggest brands across industries use Instagram, focusing on engagement rate, followers, and content strategies to attract ideal clients.
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12:29
How to use Instagram – full review of the Instagram application
Learn how to use the Instagram app to find and engage your target clients by navigating core features, posting photos, using hashtags and haystacks, and optimizing your profile.
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3:31
How to find your ideal clients on Instagram
Discover how to identify ideal clients on Instagram using Iconosquare to research popular hashtags and active accounts, then engage through targeted likes and comments to boost exposure.
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5:27
How to find your ideal clients using IconoSquare
Sign in to Instagram via Icono Square, search for users and hashtags to find highly related hashtags, then save and reuse them for posts by liking and commenting.
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7:39
How to manage your Instagram marketing from IconoSquare
Manage your Instagram with IconoSquare, review followers, posts, and engagement, and use stats on likes, comments, growth, and optimal posting times to optimize content.
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7:05
Recommended applications for Instagram Marketing
Explore Instagram marketing apps such as hyperlapse for fast time-lapse videos, camera plus for filters, peak play post for multi-image or multi-video posts, and later for scheduling.
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4:20
Summary of how to use Instagram effectively
Learn to use Instagram effectively to generate leads and clients by analyzing brands and niche accounts, using haystacks in Iconosquare, and engaging with content.
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How I Generated More Than 500k Views on YouTube
How I Generated More Than 500k Views on YouTube
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4:59
Proof of how I got more than 500k views on YouTube
Analyze how videos gain views by examining traffic sources, titles, and keywords to create high quality tutorials that drive organic traffic from Google, YouTube search, and external sites.
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6:31
How to generate exposure with video tutorials
learn to generate exposure with three different video tutorials about your product, craft a magic word for the title, and keep videos under two minutes for mobile viewers.
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3:05
Ideal structure for your video
Learn the ideal video tutorial structure for mobile: a short intro, content with clear steps and numbers, and a concise call to action.
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4:31
One magic word you need to use
Use the word mistakes in your video title to attract clicks by highlighting common entrepreneur pitfalls, and structure titles with a number to engage your ideal client.
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4:56
Where to find great titles for your YouTube videos
Learn to craft compelling YouTube titles by modeling Inc. magazine and Forbes, using numbers and mistakes, and following their Twitter feeds to create timely, industry-specific videos for client growth.