Course Curriculum

Social Media Marketing Strategies & Hacks to Make More Sales

6sections
40lectures
5h 54mtotal

What you’ll learn

  • Create, run and manage successful Facebook App and Timeline contests and in addition to creating other high value FB apps

  • Spy on your competition in YouTube, live stream on multiple platforms, rank your videos higher and create pro level videos for free

  • Improve ROI on paid advertising by dividing audiences and start research the right way from the start

  • Stream prerecorded videos to Facebook Live and YouTube Live streaming concurrently

  • Create a profitable digital advertising strategy that uses retargeting on multiple platforms

  • Create an actionable content marketing strategy and harness the power of free copywriting and distribution tools

  • Plus a growing library of additional social media marketing strategies, tips and hacks that work NOW!

01

Welcome To The Social Media Marketing Training!

2 lectures • 18min

  • What You'll Learn and Be Able To Do!

    Welcome to the training! In this course we aim to teach you social media marketing strategies that you can apply directly to your business. We are going to cover the four main social media verticals that can have the biggest impact on your business. Whether you need more exposure, traffic or customers, you are going to pick up some easy to implement golden nuggets. If you have any questions at all about the training, please feel free to leave questions in the discussion and we will reply asap. Thanks again and take action!

    6:44

  • About Your Instructor

    An introduction to your instructor Brian Gray

    11:24
02

Facebook Apps and Marketing Strategies

12 lectures • 2hr 3min

  • Tip 1: [Part 1 of 5] Create Facebook App Contests to Get Leads and Increase Fans

    Facebook Contests are a great way to engage and reward your audience, plus grow your email list.  The email list is the number one benefit of a Facebook app contest over a  Facebook timeline contest (which will be covered later in the training).  In this first strategy, you'll learn how to set up your own Facebook App contest for free (no developer skills necessary).

    10:07

  • Tip 1: [Part 2 of 5] Create Facebook App Contests to Get Leads and Increase Fans

    Facebook Contests are a great way to engage and reward your audience, plus grow your email list.  The email list is the number one benefit of a Facebook app contest over a  Facebook timeline contest (which will be covered later in the training).  In this first strategy, you'll learn how to set up your own Facebook App contest for free (no developer skills necessary).

    11:45

  • Tip 1: [Part 3 of 5] Create Facebook App Contests to Get Leads and Increase Fans

    Facebook Contests are a great way to engage and reward your audience, plus grow your email list.  The email list is the number one benefit of a Facebook app contest over a  Facebook timeline contest (which will be covered later in the training).  In this first strategy, you'll learn how to set up your own Facebook App contest for free (no developer skills necessary).

    11:07

  • Tip 1: [Part 4 of 5] Create Facebook App Contests to Get Leads and Increase Fan

    Facebook Contests are a great way to engage and reward your audience, plus grow your email list.  The email list is the number one benefit of a Facebook app contest over a  Facebook timeline contest (which will be covered later in the training).  In this first strategy, you'll learn how to set up your own Facebook App contest for free (no developer skills necessary).

    18:15

  • Tip 1: [Part 5 of 5] Create Facebook App Contests to Get Leads and Increase Fan

    Facebook Contests are a great way to engage and reward your audience, plus grow your email list.  The email list is the number one benefit of a Facebook app contest over a  Facebook timeline contest (which will be covered later in the training).  In this first strategy, you'll learn how to set up your own Facebook App contest for free (no developer skills necessary).

    11:30

  • Tip 2: Fast Easy Hack to Make a Sales Page or Landing Page Facebook App

    Another very useful and underground Facebook app is a sales page, product page or landing page.  In this lecture you'll learn how you can create your own Facebook App shop, sales page or product page for free.

    10:26

  • New FB Update Related to TIP 2 (Important)

    Facebook updated its policy to require at least 2000 page likes to add an external app tab, prompting a workaround to raise likes to 2000–2500 before installation.

    2:06

  • Tip 3: Add Popups and Push Notifications to Your Facebook Apps for More LEADS

    You can collect leads from people before they leave your app or contest.  In this lecture you'll learn how to create popups and push notifications to capture your leads before they leave your FB app. This allows you to be front and center in-front of your audience in the future and drive highly responsive clicks to your offers and products.

    7:52

  • Tip 4: Easy & Effective Facebook Timeline Contests

    Timeline contests are a great way to reward fans and get organic reach.  In this lecture you'll learn Facebook's requirements for timeline contests, as well as some ideas for timeline contests that have been proven to work.

    11:12

  • Tip 5: Free Facebook Page Promotion Strategies

    Learn how to promote your Facebook page, apps and contests for free. Remember that 'free' means you'll be using your time instead of money. You'll have to decide if using your time is better than using paid methods. In general, we like to use both free and paid methods for furthest reach.

    8:41

  • Easy Way to Set Up a FB Chatbot for Free

    In this lecture, I cover how to easily set up a chatbot or persistent menu in FB messenger for free.

    15:11

  • How to see the exact FB Ads for Any Company

    Here is a short video I made showing how to see if a company is running FB ads, and what ads they're running if they are running ads. This is useful for different reasons which I cover in the video.

    4:57
03

Video Marketing Shortcuts, Streaming and SEO Hacks

6 lectures • 57min

  • Tip 6: [Part 1 of 2] Super Easy Shortcut to Creating Professional Videos

    In this tip, I'm going to show you, over-the-shoulder as I create a product video.  By the end of this tip, you'll be able to make your own professional looking videos.

    13:36

  • Tip 6: [Part 2 of 2] Super Easy Shortcut to Creating Professional Videos

    In this tip, I'm going to show you, over-the-shoulder as I create a product video.  By the end of this tip, you'll be able to make your own professional looking videos.

    11:01

  • Tip 7: Easy, Free Way to Stream Pre-Recorded Videos to Facebook & YouTube Live

    Both Facebook and YouTube tend to give more organic reach to videos that are streamed live. In this lecture you'll learn how you can stream pre-recorded videos to Facebook Live or YouTube Live for free. Then you'll learn an easy way to stream pre-recorded videos to both of them at the same time. The live streaming trend continues to grow and NOW is the time to start!

    11:32

  • Tip 8: Spy on Your Competition's YouTube Videos

    It's always nice to be able to see what the top ranking videos are doing in order to rank. In this lecture you'll learn a free way to spy on any video on YouTube to see what tags they're using, how many referral links they have, how many embeds, social shares and other crucial ranking factors. Once you know how to use this information to your advantage, you can step in-front of high volume keywords and titles.

    5:18

  • Tip 9: Easy Video SEO Hacks for Higher Search Engine Rankings and MORE Views

    Some easy to do and most importantly...easy to remember steps to take when uploading and optimizing your videos that can help your videos rank higher in YouTube search, get more views from related videos and grow your brand's channel.

    11:04

  • Tip 10: Video Optimization For Facebook

    Facebook video optimization will help you get more 'reach' on your videos for a higher view count and larger audience creation. These are simple, take minutes and can help your videos get see before your competitions.

    4:11
04

Paid Advertising Stealth Strategies on Facebook and Youtube

6 lectures • 1hr 20min

  • Tip 11: How to do PROPER Audience Research Before Starting Your Ads

    Before running ANY paid ads on Facebook, it's CRUCIAL that you dig into your audience research. This will lead to higher conversions, a higher ROI and your experience a higher CTR and lower ad costs.

    11:11

  • Tip 12: Simple Tricks to Improve ROI on Paid Advertising

    In this lecture, you are going to get two methods to get a higher ROI on your paid ads. These are about narrowing your ads audience and only marketing to people that have not bought. It can take multiple exposures to your product before a visitor buys. Using retargeting ads in the fashion you are going to learn can bring 30-50% more sales from the same audiences.

    14:37

  • Tip 13: Retarget Facebook and YouTube Video View Audiences

    Retargeting audiences created from Facebook and YouTube video views are highly valuable to us. You don't even have to be spending money on ads at the moment but be smart and build your audiences now. Once you are ready to advertise, you'll have a ready built audience to market to that have already been exposed to your videos.

    13:27

  • Tip 14: [Part 1 of 2] Profitable Ad Strategy Blueprint

    Explore a profitable ad strategy blueprint that warms cold traffic with rich blog content and free non gated content, then retargets warm audiences to make sales.

    19:55

  • Tip 14: [Part 2 of 2] Profitable Ad Strategy Blueprint

    Master a seven-step traffic plan that converts cold traffic into warm and hot audiences using high quality content, a lead magnet, retargeting, and an autoresponder sequence.

    15:40

  • Best (and Fastest) way to get results from Facebook Support

    If you do marketing on FB, it's almost inevitable that you'll run into problems, bugs, etc..  and trying to get help from FaceBook support can be a nightmare if you don't know the best way to go about it.  In this lecture I'll cover the best and fastest way to get help from FaceBook support.

    5:04
05

Content Hacks and Strategies

13 lectures • 1hr 13min

  • Tip 15: Using Google Trends and Google Alerts for HOT Content Creation Ideas

    It's easier to gain traction if you go where the traction already is. Use these sites to find trending and HOT content that you can use to drive your own social media engagement and content authority.

    7:28

  • Tip 16: Automate Your Content Posting for Free

    If you are putting in the effort to create great content for your audiences, it only makes sense to distribute your blog content to all your social media properties as well. There are paid platforms that will do this for you but just do what we do...a free service that allows unlimited accounts and posting. You'll love it!

    7:13

  • Tip 17: How to Create Cinemagraphs for Free

    Make your images come to life by creating a cinemagraph.  Cinemagraphs get more engagement than a image and are easier to make than a full video.

    5:30

  • Tip 18: Hacks to Come Up With High Engagement Headlines

    Headlines drive eyeballs and clicks...plain and simple. Let your great content be seen by using these free platforms that will generate and analyze your headlines to maximize viewer and visitor clicks and emotion.

    8:01

  • Tip 19: Use Link Tracking to Track Conversions From All Your Traffic Sources

    Link tracking and link cloaking are two ways we increase profits on our social media sites. Link tracking allows you to know where your profitable visitors are coming from and then scale up your efforts there. Link cloaking allows you to market affiliate products on properties that otherwise wouldn't allow the link. Slightly 'grey hat' and we suggest you use with caution. Those that do can benefit greatly.

    7:37

  • Tip 20: Intro- Create Content That Engages Your Audience

    This type of blog post is an easy way to provide your readers with statistics in your niche and be an authority resource for them. The posts are simple to create and have SEO benefits and allow you to build relationships with authority sites related to you. Check out the live examples from authority sites for inspiration.

    4:43

  • Tip 20: Part 1 of 6- Easy Way To Gain Traction & Provide Value To Subscribers

    This type of blog post is an easy way to provide your readers with statistics in your niche and be an authority resource for them. The posts are simple to create and have SEO benefits and allow you to build relationships with authority sites related to you. Check out the live examples from authority sites for inspiration.

    4:08

  • Tip 20: Part 2 of 6- A WIN-WIN For Your Subscribers & Niche Authority Movers

    You've likely seen this type of blog post and for good reason. It's a win for yourself, your readers and builds relationships that can leverage traffic from some of the biggest sites in your niche. Get traffic and loyalty at the same time! This is a post that takes a little longer to create but you don't have to do any writing. Perfect!

    3:52

  • Tip 20: Part 3 of 6- Instant Authority By Association With This Blog Post Style

    You can drive massive amounts of traffic with this blog post style and there are multiple ways to get it done. Leverage the audiences and knowledge of others to associate your blog on their level and grow your site.

    4:23

  • Tip 20: Part 4 of 6- Share Other People's Content For Traffic & Rankings

    This is a really simple method to create trending blog post content leveraging other sites and providing a massive SEO and value benefit to your subscribers and readers.

    5:48

  • Tip 20: Part 5 of 6- Leverage The Number Three Website In The World

    This style of blog post is becoming more and more popular and for good reason! Leverage the number three site in the world for unlimited popular content in your niche and drive traffic, backlinks and especially...grow your email list and pixel audience!

    4:08

  • Tip 20: Part 6 of 6- Reader's Love These Posts & The Work Is Done For Your Alrea

    This type of post is growing in popularity and perfect for also turning into a video for even more traffic and shares. The work is already done for you so it's as simple as copying and pasting into your blog post and adding some links.

    3:10

  • Everything you Need to Know about Using FB Live For Business

    Uncover a complete Facebook Live business guide with lead-generation tactics, sales strategies, and cross-platform integration across YouTube, Instagram, and other social networks.

    6:56
06

Congrats! You've Completed the Training

1 lecture • 3min

  • Your Bonus Content & Resources

    Congrats! You've made it to the end of the training. Make sure to download your bonus content and resource doc. Remember, if you have any questions at all about the training or a suggestion to improve, please feel free to let us know. We are here to help!

    3:11