Course Curriculum

Advanced Instagram Marketing Course : 4 Courses in 1

9sections
73lectures
10h 50mtotal

What you’ll learn

  • Strategies to get more followers.

  • Strategies to sell product through Instagram.

  • Marketing structure from follower to paid customer.

  • List building with Instagram audiences.

  • Email marketing & sales funnel that sell anykind of product.

  • Marketing strategies to boost the selling process.

01

Introduction Sectopn to Advance Instagram Marketing

2 lectures • 11min

  • Introduction to Advanced Instagram Marketing

    Discover advanced Instagram marketing strategies to drive traffic, convert engaged followers into subscribers, and sell products, while integrating email marketing, sales funnels, and cognitive biases for higher engagement.

    3:52

  • 8 Rules to get the most out of the course

    Explore the eight rules to maximize learning: use the Q&A, post or search questions, receive premium support and private messages, and leverage captions, transcripts, resources, bookmarks, and announcements.

    6:54
02

Advanced hashtag strategy

4 lectures • 57min

  • Advanced hashtag strategy

    Learn a new engagement-driven hashtag strategy to adapt to Instagram algorithm changes, ranking posts in top hashtag sections by engagement and mixing low and high hashtags to grow reach.

    19:44

  • Your pack of hashtags

    Activity

  • Get up to 3000 profile views

    Apply a manual, hashtag-driven strategy to boost Instagram page views and followers by 1500-3000 weekly using mega hashtags, the recent tab, and targeted likes in 20 minutes daily.

    19:46

  • How to apply liking strategy

    Apply the liking strategy by navigating the explorer, selecting mega hashtags, and liking recent posts (including lives) to grab attention and drive massive reach in minutes.

    3:36

  • The right MEGA hashtag for your page

    Activity

  • Get your posts to explore & hashtag top section

    Learn how Instagram quality checks in the first 60 minutes rely on engagement. Engagement includes likes, comments, shares, saves, and tags; use post notifications and Telegram groups for growth.

    14:18
03

Engagement to Followers

4 lectures • 31min

  • The 2 type of ads you need

    Execute two Instagram ad strategies: target engaged non-followers to convert them into followers using custom audiences, and target familiar followers to grow email subscribers for future sales.

    8:56

  • Convert audience to followers

    Learn to convert engaged Instagram users into followers by creating custom audiences in Facebook Ads Manager, targeting Instagram engagements within 30 days, and running optimized Instagram ads.

    9:05

  • Valuable trap

    Convert your Instagram followers into email subscribers by offering a valuable trap, and learn how email marketing provides more control and higher deliverability than social media.

    9:42

  • Topic - Product - Trap

    Activity

  • Convert followers to subscribers

    Target similar audiences on Instagram using Ads Manager to reach profile visitors and message senders. Direct traffic to a landing page to collect emails and build your email list.

    3:44
04

Followers to Customers

4 lectures • 23min

  • Product in trap

    Plan your trap with a valuable PDA example and a non-expensive next level product that guides buyers toward the main flow product using an effective email marketing sequence.

    7:22

  • The 5 email marketing sequence

    Learn the five-day email marketing sequence that converts sign-ups into buyers by introducing a relatable you, guiding recipients to the next email, and selling a product through automated emails.

    6:10

  • Bring back the visitors

    Explore retargeting with Facebook Pixel and Google Ads to re-engage visitors who hit your product landing page, and learn to create custom audiences and run Instagram, Facebook, and YouTube ads.

    4:15

  • Sell the next level product

    Design a tiered funnel that converts traffic with a lead gift and guides buyers from a $50 entry product to $500 and $1,000 offers, boosting trust.

    4:57
05

Mega Email Marketing

12 lectures • 1hr 57min

  • What you will learn in "Email Marketing"

    Discover the four stages of e-mail marketing, learn the cheapest way to capture e-mail leads, and explore MailChimp and GetResponse to grow your business.

    0:35

  • Course documents

    0:08

  • 4 Stages of email marketing

    Explore the four stages of email marketing, from permission-based list building and opt-ins to avoiding spam, crafting intriguing subject lines, sender credibility, and value-driven emails with strong calls to action.

    11:21

  • Cheapest ways to capture email leads

    Learn the cheapest way to capture email leads through live streaming, delivering valuable content and guiding viewers to a landing page to sign up.

    7:49

  • Setup Mailchimp

    Explore how to set up a MailChimp account, navigate campaigns and audience basics, connect to social platforms, and understand pricing, billing, and integrations.

    8:12

  • Mailchimp Audience

    Create and manage Mailchimp audiences, set up new lists, configure sender details, enable double opt-in, and organize subscribers with groups, segments, and tags for targeted Instagram marketing.

    11:11

  • Sign up forms: builder, embeded & pop up

    Master sign up forms, including builder, embedded and pop-up options, and customize fields, translations, and design for seamless website and Facebook integration.

    28:00

  • Import signup form into Facebook page

    Import a sign up form into a Facebook page to grow email leads by linking Mailchimp, selecting the page and list, and placing the form at the top.

    3:13

  • Content, report & template

    Explore content studio and templates in Mailchimp, upload images and logos, and link your website products to Mailchimp. Review reports and campaigns to gauge performance.

    6:38

  • Email campaigns

    Learn to create and manage email campaigns, landing pages, and ads. Personalize emails, segment audiences, and set up automated onboarding sequences and A/B tests.

    25:10

  • Email automation - Get Response

    Explore GetResponse's email marketing, automation, and webinars, compare with MailChimp, and learn to craft smart email sequences using tagging and conditional rules.

    8:53

  • Section documents

    6:08
06

Sales funnel

3 lectures • 23min

  • Introduction to sales funnel

    Discover what a sales funnel is and how to create a successful funnel tailored to your business and marketing goals, as you begin this introductory module of advanced Instagram marketing.

    0:20

  • 6-figure sales funnel

    Build a four-step, six-figure sales funnel that directs audiences from social channels to a landing page, captures emails, sequences messages, and persuades purchases with a strong sales page.

    21:02

  • Section documents

    1:47
07

Marketing Cognitive Biases - Part 1

17 lectures • 2hr 59min

  • Introduction to marketing cognitive biases

    Explore what cognitive biases are, how they originate in the psychology of misjudgment and affect subconscious mind, and how to use them to influence buyers in marketing and social media.

    10:27

  • The List & Lollapalooza Tendency

    Explore the Lollapalooza tendency and how multiple cognitive biases combine to influence consumer decisions in marketing. Learn about scarcity, social proof, availability, and other biases in the list.

    11:30

  • + Lollapalooza

    1:33

  • Scarcity - Part1

    Explore scarcity as a cognitive bias that boosts sales by triggering urgency with limited quantities, time limits, and age restrictions in marketing strategies.

    15:04

  • Scarcity - Part2

    Discover how scarcity and exclusive information, including secret deals for subscribers, boost persuasiveness by signaling limited availability.

    6:28

  • + Scarcity

    6:02

  • Reward & Punishment Tendency

    Explore reward bias and punishment bias as cognitive biases, define rewards vs features, illustrate with marketing course examples, and explain balancing rewards with punishments to influence customer behavior.

    15:58

  • + Reward

    14:37

  • Liking/Loving Tendency & Disliking/Hating Tendency

    Learn how liking loving tendency and disliking hating tendency shape buyer behavior, with three factors of likability: physical attractiveness, similarities, and compliments, backed by real-world car sales examples.

    17:30

  • + Liking

    2:19

  • Contrast Misreaction Tewndency

    Explore contrast bias and how price comparisons shape decisions in marketing by comparing total price to monthly payments, and apples to apples versus apples to oranges, to influence consumer perception.

    16:25

  • + Contrast

    2:05

  • Reciprocation Tendency

    Master reciprocation tendency and content fairness tendency in marketing, using giving before asking, 3-to-1 ratios, and rejection and retreat to boost engagement and conversions.

    17:30

  • + Reciprocation

    9:07

  • Inconsistency-Avoidance Tendency

    Discover how inconsistency avoidance tendency lowers customer resistance by starting asks at the end of a process. See real-world examples from ads, car pricing, and bookings to improve conversions.

    10:11

  • + Consistency

    6:41

  • Exercise - A woman from Poland

    Explore cognitive biases through a real story of a Polish woman, uncovering reciprocity, liking, scarcity, and consistency tactics that drive the lollapalooza effect.

    15:04
08

Marketing Cognitive Biases - Part 2

23 lectures • 2hr 44min

  • Doubt-Avoidance Tendency

    Explore doubt avoidance tendency, a cognitive bias that undermines sales when buyers doubt your product. Learn to address doubts with proof, guarantees, and customer-centered demonstrations of quality.

    12:38

  • + Doubt

    1:15

  • Influence-from-Mere Association Tendency

    Explore association bias and influence from mere association by using celebrities, famous icons, or beloved characters to boost product appeal and recall on Instagram and other platforms.

    7:40

  • + Association

    6:40

  • Simple, Pain-Avoidance Psychological Denial

    Explore psychological denial as a pain-avoidance cognitive bias, with ethical considerations and marketing examples from weight loss claims, get-rich-quick schemes, and health imagery.

    4:59

  • + Pain avoidance

    1:08

  • Excessive self regard tendency

    Explore the excessive self-regard tendency, a cognitive bias where people see themselves more or better than they are, illustrated by a Sweden driving skills study and social media boosts.

    4:05

  • +Excessive self regard

    5:57

  • Overoptimism Tendency

    Identify how overoptimism tendency creates an unreal future promise after purchase, and learn to balance reward with credible claims while using ethical marketing and social proof to communicate outcomes.

    7:59

  • + Overoptimism

    0:41

  • Social Proof

    Explore social proof, the majority bias, with examples of ratings, reviews, testimonials, and follower counts, and learn how to apply it on websites and social media to influence decisions.

    19:21

  • + Social proof

    5:16

  • Curiosity Tendency

    Develop curiosity tendency by crafting new, mysterious messages that bypass the crocodile brain, encourage repeatable customers, and boost profits, as shown in Udemy announcements and email examples.

    19:13

  • + Curiosity

    0:34

  • Stress-Influence Tendency

    Explore the stress influence tendency in cognitive biases and how pressure from car sales tactics, delays, and lobby waiting push customers toward accepting deals.

    7:30

  • + Stress

    3:16

  • Availability-Misweighing tendency

    Master the availability bias in marketing by making products easy to find, read, and act on—using clear language, simple design, and accessible steps.

    13:43

  • + Availablity

    1:21

  • Authority-Misinfluence Tendency

    Explore the authority cognitive bias and how titles and perceived expertise influence decisions, illustrated by a personal story and examples from gym coaching, real estate, and dental ads.

    15:50

  • Twaddle Tendency

    Twaddle tendency shows how increasing perceived value via more content and scarcity boosts buyer conversions. Deliver clear, abundant content across Instagram and other social channels without crowding to grow followers.

    10:34

  • + Tendency

    1:18

  • Reason-Respecting Tendency

    Discover the reason respecting tendency by presenting a product weakness plus why to buy from you, using a reward or punishment bias and a clear call to action.

    11:47

  • + Reason

    1:27
09

Cognitive biases practice

4 lectures • 44min

  • Booking hotel - part1

    Explore how hotel sites leverage cognitive biases like scarcity, social proof, and discounts, using Booking.com and Expedia to illustrate per-night versus total pricing tactics.

    18:35

  • Booking hotel - part2

    Explore how hotel booking sites leverage cognitive biases in design to influence visits and perceived value, with examples from Booking.com, Expedia, and related sites.

    3:14

  • Amazon vs ebay

    Explore how cognitive biases drive consumer decisions on Amazon and eBay, evaluating social proof, scarcity, top-rated sellers, and doubt avoidance to boost sales insights.

    11:37

  • Udemy

    Examine how cognitive biases, social proof, and scarcity drive course discovery on Udemy, with insights into best seller signals, discounts, reviews, and platform comparisons.

    10:40