Course Curriculum

How to Create Bot-Powered Facebook Ads

4sections
14lectures
1h 37mtotal

What you’ll learn

  • Create and deploy a working 'bot'.

  • Deploy your bot to manage interactions on a Facebook Page

  • Apply your bot to manage interactions spawned by an advertisement.

  • Know exactly how to use your new bots and messenger to flood your business with new customers

01

Creating a Bot that Works

7 lectures • 41min

  • Introduction

    If you're a Facebook Advertiser, this is the next wave, and we'll show you exactly how to do this in such away as to crank up your marketing awesomeness to eleven. This approach will reduce your response times to ZERO, massively engage your audience and the people to whom you advertise.  Think people don't like bots?  Think again. Welcome aboard This course is quick, dirty and to the point We want you up and running tonight, tomorrow at the latest.

    2:19

  • The Landscape of Artificial Intelligence

    Make no mistake about it:   Facebook wants you to be adapting this technology.  Here's a nice overview of most of the leading players in the commercial artificial intelligence landscape, and our election for what you should use to get up and running right away.

    2:46

  • What Your Bot Ad Will Do

    These ads are superb for spawning a flow of automated interaction followed by a discounted offer, a give-away, a contest or a free report.  The point is...engagement.  As with any advertising mode...some people won't like it, and we'll automate dealing with that kind of person.  We'll be teaching you how to leverage this for the best kind of interactions, the kind that provide value and establish trust.  Step-by-step, we'll: Create them Test them Make them even better Bond them to your Facebook Page Bond them to an advertising campaign Deploy them

    2:03

  • Creating Your Bot

    We said 'quick and dirty', and we meant it.  Here's how you can take a bot template off of the shelf, plug it in, modify it slightly to your needs, wind it up and let it go.  In this section, we will: Create your first bot Cover the basics of bot block configuration Learn to modify tutorial templates

    7:28

  • Setting up Basic Responses and Bot Flow

    Ok, now we've created some 'blocks'.  The next step is how to create responses that can be governed by artificial intelligence.  In this section we'll cover off on: Creating AI responses Setting response key-words Configuring which text blurb or block is sent in response to a user query or action Building conversations

    4:54

  • Advanced Configuration, Broadcasts, and Adding in Apps

    How about we take a look at something that's getting deployed right now in live campaigning.  This will be a good example from which you can glean all sorts of ideas about how to roll your own.  In this lecture, we'll be reviewing: Advanced configuration elements How to broadcast to your optins How to add 3rd party apps and data to your bot to begin to make it a giant asset for your business.

    14:37

  • Syncing Your Bot to Your Page

    Adding your new bot to your existing Facebook Fan Page (or brand page) could not be easier.  Prepare to have response times that are instantaneous. One and done. Now we test it.

    6:25
02

Intermission

1 lecture • 5min

  • Intermission - Time for a Break.

    Time to take stock in what you just did, and to have a little discussion about what we're going to be doing moving forward with Section 3. Promoting.  For.  The.  Win. We will: Stretch Relax Pat ourselves on the back ( YOU JUST MADE A FREAKIN' ARTIFICIALLY INTELLIGENT ROBOT! ) Plot fiendishly to take over the world with advertising tactics and strategies.

    4:47
03

Advertising Like a Jedi

5 lectures • 48min

  • Creating Your Ad

    All meat, no fluff.  Step by step on how we create the ads to work with the bots.  It's a little technical at points, but you'll make it through no problem :) We cover everything but the targeting.  That's for Lecture 10, because it's pretty involved and pretty darned cool in how we do it. Very Jedi indeed.

    23:16

  • Limits with Your Ad Objectives

    Important limitations on the objectives you can use in your Facebook advertising and still have this work.

    1:20

  • Syncing Your Bot to Your Ad

    Psych!  YOU ALREADY DID IT! That's right, your page's bot was synced to your ad when you created the ad! Why that's important Limitations of the bots/ads combo you just made.

    4:56

  • Advanced Awesomeness: Targeting Your Ad

    Think of a Venn diagram.  We're going to be putting together audiences that live at the intersection of interests and behaviors.  We'll discuss: Layered targeting Collecting interests and managing them Campaign targeting structure done right

    13:18

  • Launching FTW!!!

    Targeting is one thing; deployment tactics are another.  In this unit we'll begin a discussion to be carried on throughout this course: What are the best way to structure ads, specifically we'll be discussing some tactics in that regard. That ads don't just act to sell things, they're beginning of divining who's actually interested and then engaging them And followup ads?  We'll talk about a couple of good strategies for collecting huge audiences and then sicking your bot like a mad dog on them.

    5:07
04

Bonus Lectures

1 lecture • 4min

  • HUGE development: Chatfuel Now Supports Comments-to-Chat

    06/08/2017 - this is a HUGE development.  What MSGHero charges $47/mo for, Comments-to-Chat engagement is now FREE under your Chatfuel account.  Here's how to use it.

    4:08