Course Curriculum

Advanced Social Media for Business Growth

4sections
14lectures
2h 7mtotal

What you’ll learn

  • Generate more engagement on your posts, and troubleshoot posts that aren’t getting views, comments, or action

  • Automate repetitive engagement, like auto-DMing links from comments, without sounding like a bot

  • Write stronger calls-to-action using the “solution without obstacle” formula and micro-conversions

  • Promote events, sales, and launches with repeated touchpoints that don’t feel like spam

  • Measure what matters to your business, review results weekly, and adjust one thing at a time

  • Use AI for brainstorming and planning while keeping your posts in your own voice

  • Plan for busy seasons, guest posters, negative comments, and account security

  • Move followers to channels you own, like an email list, and build a social media system you can keep up with

01

Grow and Automate Your Engagement

2 lectures • 19min

  • Generating Engagement and Fixing What’s Not Working

    In this opening lesson, Molly walks through five simple ways to invite more engagement on your posts, and how to respond like a real person when people do. Then you’ll get a troubleshooting guide for three common problems: posts that aren’t getting views, posts that aren’t getting comments, and posts where nobody takes the action you asked for.

    9:16

  • Automating Engagement with ManyChat

    In this lesson, you’ll learn how to decide what to automate and what to keep personal, then walk through three automations: welcoming new followers, auto-DMing links from comments, and replying to story responses. You’ll also learn where each one can go wrong, so your automations sound like you.

    9:22
02

Turn Followers into Action

4 lectures • 36min

  • Calls-to-Action, Next Level

    8:44

  • Promoting Events, Sales, and Launches

    One post isn’t enough. In this lesson, you’ll learn how to turn one announcement into several touchpoints, repeat your message without sounding like spam, make your promotion interactive, respond to what your audience is noticing, and write a caption line people remember.

    9:31

  • Linking to Your Calls-to-Action

    Every extra step between “I want that” and “I got it” is a place people drop off. In this lesson, you’ll learn three ways to shorten that path on Instagram: product tags, link stickers in stories, and your link in bio. You’ll also learn why it pays to point people toward channels you own.

    8:55

  • Subscriber-Only Content

    Your followers can pay you directly for extra content. In this lesson, you’ll learn how subscriptions work on Instagram and Facebook, see how one photographer uses a subscriber hub, and work through four questions to decide whether subscriptions are a fit for your business.

    8:55
03

Plan for Real Life

4 lectures • 36min

  • Planning for Real Life and the Unexpected

    Most social media plans are written for a perfect month. In this lesson, you’ll map your personal and business seasons, plan ahead for busy times, and document your logins, files, and processes, so a sick day or emergency doesn’t stop your whole strategy.

    9:49

  • Guest Posting and Collaboration

    Your account doesn’t have to depend on one person. In this lesson, you’ll learn why to bring others into your content, the difference between named guests and ghost posting, and how to write a simple one-page contributor guide so guest posts still sound like your brand.

    8:23

  • Trends and Platform Changes

    You don’t have to chase everything. In this lesson, you’ll learn five questions to decide which trends are worth your time, how to save trends and trending audio for later, and a calm approach to keeping up with platform changes without overreacting.

    8:42

  • Negative Feedback and Account Security

    Growing accounts attract negative comments and scam messages. In this lesson, you’ll get a mindset and a simple four-part flowchart for responding to negative feedback, plus practical steps to protect your account and spot a scam before any damage is done.

    9:02
04

Measure, Improve, and Build What Lasts

4 lectures • 36min

  • Measuring What Matters and Adjusting

    Your analytics give you more numbers than you could ever use. In this lesson, you’ll decide which metrics matter for your goals, learn how to move each one, set up a simple weekly review, and learn how to adjust your strategy without spiraling after a slow week.

    11:08

  • Using AI Well

    AI can save you hours, or make your account sound like everyone else’s. In this lesson, you’ll learn where AI helps and where it hurts, how to write a prompt that gets useful results, how to protect your own creativity, and how to use AI on behind-the-scenes processes.

    9:37

  • Owned Channels and Systems That Last

    Social media is rented space, and your email list is owned space. In this lesson, you’ll learn how to move followers to channels you own, what a sustainable system looks like, how to test yours, and a weekly workflow you can adapt to fit your schedule.

    10:31

  • Wrapping Up: Prepared for What’s Next

    In this short closing lesson, you’ll review the four goals behind everything in this course, then choose one small step in each of seven areas, so you’re prepared for whatever social media sends your way.

    5:08