Course Curriculum

AI & Automation in Digital Marketing: 2026 Complete Guide

10sections
63lectures
3h 10mtotal

What you’ll learn

  • Use AI tools like ChatGPT, Gemini, Claude, Perplexity & Midjourney to plan, create, and optimise digital marketing campaigns.

  • Build AI-powered workflows for social media, SEO, ads, email marketing, and analytics.

  • Automate repetitive marketing tasks to save 10–20 hours every week.

  • Create high-converting AI-generated ad copies, creatives, captions, CTAs, landing pages, and scripts.

  • Master AI for Performance Marketing - keyword research, ad variations, bid optimisation, A/B testing, and campaign scaling.

  • Use AI for SEO strategy, content clusters, topic planning, and SERP analysis.

  • Understand data-driven marketing using AI for insights, dashboards, and predictive analytics.

  • Create personalised customer journeys using automation across Instagram, YouTube, Meta Ads, Google Ads & websites.

  • Apply AI to brand positioning, storytelling, competitor analysis & trend forecasting.

01

The Modern Marketing Ecosystem

10 lectures • 18min

  • Course Introduction: Setting the Stage

    Get clarity on the course flow, tools, and outcomes so you know exactly how AI and digital marketing will shape your learning journey ahead.

    0:25

  • Exercise: Digital Life Audit

    Analyse your digital habits, platforms, and strengths to build a personalised foundation for AI-driven marketing growth.

    2:26

  • Understanding Today’s Digital Landscape

    Learn how platforms, channels, and consumer behavior work together so you can navigate the modern digital world with confidence.

    1:39

  • The Evolution of Digital Marketing

    Trace key shifts from traditional to AI-powered marketing to understand how strategies, tools, and consumer expectations have changed.

    2:24

  • How AI Is Transforming the Digital World

    Discover how AI reshapes content, ads, SEO, and data so you can apply automation and intelligence across modern marketing tasks.

    3:12

  • Challenges and Opportunities in Modern Marketing

    Identify current marketing obstacles and emerging AI-powered opportunities to plan smarter, future-ready strategies.

    0:56

  • The Modern Marketer’s Journey

    Understand the skills, tools, and workflows today’s marketer needs so you can map your own AI-first career path.

    3:12

  • Hands-On Challenge: Build Persona

    Create a detailed customer persona using guided steps and AI prompts to strengthen your targeting and messaging skills.

    1:50

  • Open Discussion & Reflection

    Reflect on insights, clarify doubts, and connect key learnings to your own marketing goals for a strong foundation.

    1:33

  • Convincing Leadership on Strategic Automation for Marketing ROI

    Activity
02

The Structure of Modern Media Channels

8 lectures • 21min

  • Introduction to Modern Marketing Channels

    Understand how today’s marketing channels function and where they fit in the customer journey to plan smarter, AI-ready strategies.

    0:59

  • Quick Exercise: Identify Your Current Channel Mix

    Audit your existing marketing channels to identify gaps, strengths, and opportunities for AI-driven improvements.

    1:17

  • Understanding Media Channels: Paid, Owned & Earned

    Learn the role of paid, owned, and earned media so you can build balanced, efficient, and scalable marketing ecosystems.

    3:29

  • How to Integrate Media Channels for Maximum Impact

    Discover how to connect channels for cohesive campaigns that boost reach, engagement, and conversions across platforms.

    1:56

  • Best Practices

    Master proven tactics and frameworks to optimise each channel and create a high-performance, AI-enhanced marketing strategy.

    4:37

  • AI Integration Across Paid, Owned & Earned Media

    See how AI amplifies each media type with automation, targeting, analytics, and smarter content delivery.

    5:02

  • Hands-On Challenge: Design a Channel Strategy

    Create a complete multi-channel marketing strategy using guided steps and AI tools for better targeting and execution.

    0:45

  • Challenges & The Future of Marketing Channels

    Explore upcoming trends, obstacles, and AI innovations shaping the future of media channels and digital marketing.

    3:09
03

Customer Journey Mapping

6 lectures • 17min

  • Introduction to Customer Journey Mapping

    Understand what a customer journey is and why mapping it helps you plan smarter, AI-driven marketing experiences.

    1:05

  • Exercise: Map Your Own Customer Journey

    Analyse your personal buyer journey to recognise real touchpoints, emotions, and decisions that shape customer behavior.

    1:16

  • What is Customer Journey Mapping?

    Learn the stages, touchpoints, and frameworks of journey mapping so you can visualise how customers move from awareness to conversion.

    4:26

  • AI-Powered Customer Journey Mapping

    Discover how AI tools analyse behavior, personalise experiences, and automate insights across the entire customer journey.

    7:28

  • Hands-On Challenge: Build a Journey Map Using AI

    Create a complete customer journey map using AI prompts, templates, and tools to design a more effective funnel.

    1:01

  • Summary & Key Takeaways

    Review core concepts, clarify insights, and connect journey mapping skills to real-world marketing applications.

    1:40
04

Discoverability: The Science of Search & SEO

6 lectures • 30min

  • Understanding Search: Purchase Funnels & The AIDA Framework

    Learn how users move from awareness to action through search funnels and AIDA to create content that ranks and converts.

    6:22

  • SEO Fundamentals

    Master core SEO concepts - keywords, ranking factors, on-page and off-page basics—to build strong discoverability foundations.

    17:07

  • Measurement & Analytics for SEO Success

    Track performance using analytics tools so you can measure rankings, traffic, conversions, and continuously improve SEO results.

    1:04

  • AI in SEO: Smarter Optimization Strategies

    Use AI tools for keyword research, content optimization, SERP analysis, and faster, data-driven SEO decisions.

    1:38

  • SEO Cohorts: Segmenting Users for Better Targeting

    Learn to segment search users into cohorts so you can tailor content, improve targeting, and maximise organic conversions.

    2:17

  • Challenges, Trends & Conclusion

    Explore evolving SEO challenges, emerging trends, and AI-driven opportunities to stay future-ready in organic search.

    1:36
05

AI-Enhanced Media Planning & Campaign Structure

8 lectures • 15min

  • Introduction to Media Planning & Campaign Architecture

    Understand how modern media planning works and learn the core building blocks of campaign structure for smarter AI-driven marketing.

    0:32

  • Why Campaign Structure Matters

    Learn how proper campaign structure improves targeting, optimisation, scalability, and reduces wasted ad spend.

    2:06

  • Meta Ads: Structure, Hierarchy & Best Practices

    Master Meta Ads hierarchy-campaigns, ad sets, ads, and apply proven structures that boost performance and reduce costs.

    1:52

  • Google Ads: Structure, Hierarchy & Key Components

    Understand Google Ads setup, keyword groups, match types, and essential elements to build strong, AI-ready campaigns.

    0:48

  • Meta vs Google: Mapping Differences, Objectives & Use Cases

    Compare Meta and Google Ads to choose the right platform, objective, and strategy for each marketing goal.

    2:52

  • Exercise

    Apply what you’ve learned by analysing a campaign structure and identifying optimisation opportunities using AI insights.

    0:58

  • AI-Powered Campaigns

    Use AI tools to automate audience research, creatives, targeting, and scaling to build high-performing campaigns faster.

    4:11

  • Challenges & Final Takeaways

    Review common campaign pitfalls, emerging trends, and key principles for designing future-ready, AI-enhanced ads.

    1:40
06

Inbound Marketing & Content Funnels

6 lectures • 19min

  • Introduction to Inbound Marketing & Content Funnels

    Understand how inbound funnels attract, nurture, and convert audiences using value-driven content and AI-powered strategies.

    0:44

  • Designing a Lead Magnet: Framework + Exercise

    Learn a proven framework to design compelling lead magnets and create one through a guided hands-on exercise.

    1:57

  • Understanding Lead Magnets

    Discover what makes a lead magnet effective so you can create high-converting assets that grow your audience and funnel.

    6:49

  • Personalization & Segmentation in Inbound Funnels

    Use segmentation and personalised messaging to deliver targeted content that boosts engagement and conversion rates.

    2:36

  • AI in Lead Magnet Creation & Optimization

    Leverage AI tools to ideate, create, test, and optimise lead magnets for faster growth and higher-quality leads.

    3:57

  • Challenges, Pitfalls & Final Takeaways

    Identify common funnel mistakes, learn how to avoid them, and take away actionable insights for building better inbound journeys.

    3:19
07

Lead Nurturing & Marketing Automation

6 lectures • 20min

  • Introduction & Quick Exercise

    Kickstart your learning with a simple exercise to understand your current nurture gaps and automation opportunities.

    1:25

  • Why Lead Nurturing Matters in Modern Marketing

    Learn how nurturing boosts conversions, trust, and ROI so you can build stronger customer relationships at every stage.

    1:23

  • Lead Nurture Tactics & Strategies

    Explore proven nurture tactics - emails, sequences, triggers, and content paths, to guide leads from interest to conversion.

    7:58

  • Marketing Automation & CRM: Systems That Scale

    Understand how CRMs and automation platforms streamline workflows, segment users, and scale personalised communication.

    3:29

  • AI in Lead Nurturing

    Use AI to personalise journeys, optimise sequences, predict intent, and deliver smarter, high-converting nurture campaigns.

    3:32

  • Summary & Key Takeaways

    Review core frameworks, automation insights, and practical steps to build powerful, AI-enhanced nurture systems.

    2:18
08

Creative Systems & Narrative Design

4 lectures • 14min

  • Introduction to Storytelling & Creative Systems

    Learn how storytelling shapes marketing impact and how creative systems help produce consistent, high-performing content at scale.

    0:56

  • Brand Narrative, Voice & Tone - With Practical Exercise

    Define your brand’s narrative, voice, and tone through a guided exercise so you can communicate with clarity and consistency.

    2:17

  • Understanding Brand Storytelling: Structure, Frameworks & Examples

    Master storytelling frameworks and study real examples to craft compelling narratives that connect emotionally and convert better.

    8:30

  • AI & Brand Storytelling

    Use AI tools to ideate narratives, refine voice, and generate creative assets that strengthen your brand storytelling system.

    2:34
09

The Copywriting Playbook

5 lectures • 14min

  • Introduction to Copy Frameworks

    Understand why copy frameworks matter and learn how structured messaging boosts clarity, persuasion, and conversions.

    0:37

  • Exercise

    Apply a simple hands-on task to analyse real-world copy and strengthen your ability to spot what drives engagement.

    0:45

  • Copywriting Fundamentals & Popular Frameworks

    Master core copywriting principles and proven frameworks like AIDA, PAS, and FAB to write persuasive, high-impact content.

    9:40

  • AI in Copywriting

    Use AI tools to generate, refine, and optimise ad copy, emails, captions, and landing pages with better speed and accuracy.

    0:38

  • Conclusion & Key Takeaways

    Review key copywriting insights, frameworks, and AI techniques to build a reliable, conversion-driven writing system.

    2:09
10

AI-Powered Influencer Marketing

5 lectures • 22min

  • Introduction to Influencer Marketing

    Understand how influencer marketing works, why it drives trust, and where it fits in a modern, AI-powered marketing strategy.

    1:32

  • Discovery, Authenticity Metrics & Practical Exercise

    Learn how to evaluate creators using reach, authenticity, audience fit, and run a hands-on discovery exercise using real metrics.

    2:05

  • Understanding Influencer Marketing

    Explore key concepts - creator types, content formats, partnerships, campaigns - so you can design effective influencer strategies.

    5:11

  • AI in Influencer Marketing

    Use AI tools to discover creators, analyse audiences, predict performance, and build smarter, data-driven collaborations.

    8:01

  • Advanced Concepts in Influencer Marketing

    Dive into ROI models, attribution, pricing, fraud detection, and scaling influencer programs with AI insights.

    4:53