Course Curriculum

Beginners guide to Influencer Management

6sections

6lectures

55mtotal

What you’ll learn

Define the role of an influencer manager and identify the key responsibilities in managing brand–influencer partnerships.
Evaluate influencer marketing opportunities by researching platforms like Instagram and TikTok and identifying profitable niches.
Create and implement outreach strategies using ready-to-use scripts to secure influencers and brand clients.
Negotiate and structure influencer campaigns to maximize client budgets while ensuring fair influencer compensation.
Manage influencer campaigns from start to finish, including communication, content briefs, approvals, and reporting.

Introduction

In this first section, I’ll introduce myself and share how I turned my social media skills into a thriving business as an influencer manager. You’ll learn what an influencer manager actually does, why this role is becoming one of the most in-demand careers in digital marketing, and how you can step into it — no degree or corporate experience required. We’ll also cover the basics of collaborations, including the important difference between gifted partnerships (where influencers receive free products or stays in exchange for content) and paid collaborations (where influencers earn money for their work). By the end of this section, you’ll have a clear understanding of the influencer manager’s role and the opportunities available in this growing industry.

10:08