Course Curriculum

Best Social Media Marketing Courses 2023

1section
38lectures
5h 58mtotal

What you’ll learn

  • Social Media Marketing Organic and Paid

  • How to Advertise on Facebook?

  • How to Advertise on Twitter?

  • How to Advertise on YouTube?

  • How to Advertise on LinkedIn?

  • How to Advertise on Quora?

  • How to Use Quora for Marketing.

  • PPC Campaign Strategies.

  • PPC PPC, CPM, CPA & Formula.

  • Ads Quality Score.

  • Which one is best for sale and others.

01

Introduction

38 lectures • 5hr 58min

  • How To Setup A Campaign In Quora Ads

    Learn how to set up a Quora ads campaign, choosing goals like traffic, app installs, conversions, or awareness, and configuring budgets, locations, targeting, and landing pages.

    15:37

  • Twitter Ads Campaigns: A Simple Setup Guide

    Learn to set up a Twitter ads campaign, choose objectives like awareness, traffic, or app installs, set budgets, and target audiences by location, language, device, and keywords.

    14:02

  • How to Use LinkedIn Ads to Grow Your Business.

    Learn to create a LinkedIn campaign by setting up a company page. Configure industry, company size, visuals, and keywords to drive leads and engagement.

    12:57

  • About Social Media Marketing Courses

    Learn how to plan and run social media marketing campaigns across platforms, balancing organic and paid strategies. Organize social media marketing, leverage Facebook, Twitter, and LinkedIn, and generate quality leads.

    8:23

  • How to Advertise on LinkedIn in Very Simple Steps.

    Log in to LinkedIn campaign manager, create campaigns, and set currency and basic settings. Define audience demographics and choices of objective—brand awareness, traffic, engagement, or lead generation—and optimize for conversions.

    9:00

  • The Ultimate Guide to Creating a LinkedIn Ads.

    Learn to create a LinkedIn ads campaign, set traffic goals, target audiences by location and demographics, choose ad formats, and monitor performance.

    12:34

  • The Complete LinkedIn Advertising Cheatsheet for You

    Master setting up LinkedIn ad campaigns with budgets, delivery options, and durations. Track conversions with pixels and align goals like add-to-cart, sign-ups, and website visits.

    14:44

  • Generate Leads on LinkedIn - Where Business Is Done

    Learn how to create a LinkedIn lead campaign, choose objectives like website traffic, engagement, or conversions, set budgets, target audiences, upload lists, and craft ads with images or videos.

    10:36

  • LinkedIn Ads Payment Methods and Invoicing.

    Learn how to set up LinkedIn ads billing, add and manage credit or debit cards, apply coupons, and assign access roles (owner, admin, advertiser) to run campaigns.

    2:52

  • PPC Calculation Formula to Get Better ROI

    Discover how to measure Google ad campaigns using PPC formulas such as CTR, CPM, CPA, and conversion rate to optimize ROI and budget while evaluating campaign success.

    11:02

  • Ads PPC budget Formulas

    Learn how to calculate total campaign cost and CPC using PPC formulas, and improve quality score through landing page relevance, keywords, and ad extensions.

    10:08

  • PPC Formulas and ROI

    Learn ppc formulas and roi for Google AdWords, including calculating revenue, cost, and investment. Explore metrics like impressions, views, TrueView, clicks, and conversions for YouTube ads and e-commerce campaigns.

    10:44

  • About Facebook Advertise | Why | How | When

    Discover how to create Facebook campaigns, set awareness and traffic objectives, target audiences, compare ads manager vs pages, and use hashtags and sales techniques for excellence.

    1:40

  • How to Create a Facebook Business Page.

    Create a Facebook business page and use groups, ads, and organic strategies to boost branding, reach audiences by location and interests, and manage low-budget campaigns.

    9:35

  • How Do I Create a Facebook Page.

    Explore how to create and update a Facebook page for campaigns, optimize images and profile, set instant replies and audience messages, and prepare page elements for ads, events, and links.

    10:43

  • Traffic campaigns drive traffic to your website.

    Learn to create a Facebook traffic campaign that drives website visitors, generates leads and calls, optimize landing pages and ui/ux, and target audiences with placements and budgets in ad manager.

    21:58

  • How to Get Quality Traffic on website

    Learn to set up traffic campaigns on Facebook and Instagram, optimize ad formats, audiences, placements, budgets, and schedules to drive quality website traffic.

    10:32

  • How to Set Up a Facebook Engagement Campaign.

    Learn how to set up a Facebook engagement campaign to boost posts, drive traffic, and increase audience engagement through post, video, or image content.

    11:54

  • How to Set Up a Facebook Boost Ads.

    Learn to set up and manage a Facebook and Instagram engagement campaign by selecting options, creating posts, adding callout extensions, and reviewing ads under Facebook advertising policies.

    3:52

  • Increase App Downloads with Facebook app Install ads.

    Learn how to create Facebook app install campaigns to boost Android and iOS installations, and how to select audiences, target locations, languages, and budgets for effective app promotion.

    10:44

  • Facebook App Install Campaign Set up Step by Step

    Discover step-by-step how to set up a Facebook app install campaign, choose single image or video formats or carousel, link Instagram with Facebook page, and apply tracking to measure visitors.

    6:08

  • The Complete Guide to Facebook Video Ads.

    Learn to run Facebook video ads using video view campaigns, test ad sets, and leverage lookalike and detailed targeting with budget and placement options to maximize video views and engagement.

    13:52

  • How to Use Facebook Ads to Improve Your Video Views

    Learn to set up a Facebook video ad to boost views by uploading videos, selecting pages, and placing ads on mobile news feeds, with pixel tracking.

    10:37

  • How to Use Facebook Lead Ads to Grow Your Business.

    Discover how to create Facebook lead ads to grow your business by using lead forms, capturing customer data, and optimizing for higher quality or volume leads.

    19:14

  • How to Get Leads With Facebook Messenger Ads.

    Learn to set up a Facebook Messenger ads campaign to generate leads, using click-to-messenger or sponsored messages, with targeted locations, demographics, and interests.

    8:16

  • How to Create Successful Facebook Messenger Ads.

    Set up Messenger ads by selecting placements, choosing automatic or manual delivery, targeting devices like Facebook, Instagram, and Messenger; compare conversion and lead objectives and set a budget.

    6:05

  • The Ultimate Guide to Facebook Messenger Ads.

    Master the ultimate guide to Facebook Messenger ads with single-image or video campaigns, auto responses, and lead-generation tactics across Facebook and Instagram pages.

    7:56

  • How to Create a Conversion Campaign in Facebook.

    Learn how to create Facebook conversion campaigns, including catalog sales and store traffic, optimize with pixel tracking, and connect campaigns to website, Messenger, or WhatsApp.

    11:13

  • Tips to Improve Your Facebook Ad Conversions.

    Verify Facebook pixels, tailor audiences by location, age, gender, language, demographics, interests, and behavior, then set budgets, choose ad formats, select pages and Instagram, and finalize the conversion campaign.

    3:35

  • How to Use Facebook's Product Catalog to Increase Revenue.

    Learn to set up a catalog based campaign on Facebook to boost revenue, using targeted audiences and locations for real estate or general product catalogs.

    1:25

  • How to Promote Your Local Business with Facebook ads.

    Discover how to promote a local business with Facebook ads by creating catalog sales campaigns and conversion campaigns, comparing with awareness campaigns, and boosting in-store foot traffic through local targeting.

    2:03

  • Facebook Brand Awareness Ads.

    Learn how to run Facebook brand awareness campaigns to boost ad recall among a targeted audience in chosen locations, with guided options, demographic targeting, placements, and budget considerations.

    7:25

  • Manage Your Payment Methods for Facebook Ads.

    Learn to set up Facebook ad billing and manage payment methods, including debit or credit cards, wallet payments, and internet banking, with GST reporting and campaign notifications to optimize ads.

    7:05

  • How to Use Facebook Business Manager A Step by Step Guide.

    This lecture clarifies the difference between ad manager and business manager, why companies use business manager, and how it acts as the hub for assets like accounts, catalogs, and pixels.

    5:28

  • How to Create a Facebook Group.

    Learn how to create a Facebook group, choose a name, and set public or private privacy. Invite members, assign admins, and manage posts and images for effective engagement.

    4:25

  • Notification on Facebook.

    Explore how Facebook notifications keep you informed about your business manager, ad approvals or disapprovals, account balance, and payments, with settings and updates providing guidance and suggestions.

    1:49

  • Questions to Ask to Improve the Performance of Your Facebook Ads Campaign.

    Learn to set the right objective, target the appropriate audience, and optimize budget and placements for Facebook ads, including awareness, traffic, conversions, messaging, and lookalike audiences.

    12:50

  • Start Advertising on YouTube - How to Promote Your YouTube Videos With Google Ad

    Learn to start advertising on YouTube with Google Ads, choosing display or video campaigns, skippable and non-skippable formats, banners, and audience targeting options.

    15:24