Course Curriculum

Building Brand Awareness on Social Media

8sections
9lectures
42mtotal

What you’ll learn

  • How to get your brand or business seen by as many people as possible

  • What types of content work best to create brand awareness

  • Getting your brand noticed without paying for ads

  • How to write copy that helps raise your brand awareness

01

Introduction

2 lectures • 10min

  • Welcome to SMTS - Brand Awareness

    Learn to use social media to drive brand awareness, grow your audience, and convert awareness into sales through targeted posts, copy, design, and paid ads.

    7:13

  • Introduction

    Drive brand awareness on social media by reaching new audiences with targeted ads, compelling copy, and standout design. Learn how to choose platforms, measure results, and turn awareness into customers.

    3:13
02

Selecting the right platforms for your content

1 lecture • 4min

  • Selecting the right platforms

    Select the right social platforms by mapping your target audience, what people use each platform for, and competitors, using traffic data to post where your brand can build awareness.

    3:59
03

Creating content for brand awareness

1 lecture • 7min

  • Creating content for brand awareness

    Create social media content to boost brand awareness with organic and paid posts, using short, informative messages and strategic hashtags, including local targeting.

    6:44
04

Designing content for brand awareness

1 lecture • 5min

  • Designing content for brand awareness

    Design an eye-catching image or short video that stands out and stays on brand to drive awareness. Keep text readable with minimal text; tailor image or video size by platform.

    5:08
05

What ads work best for brand awareness

1 lecture • 5min

  • Creating ads for brand awareness

    Create effective brand awareness ads on social media, selecting brand awareness, follower, or traffic ad formats and targeting with demographics, interests, and lookalike audiences to boost reach and followers.

    5:29
06

Measuring the success of your campaigns

1 lecture • 3min

  • Measuring the success of your campaigns

    Track follower growth, campaign costs per follower, and reach versus impressions to measure brand awareness. Analyze engagement and video views across analytics sections to identify top-performing posts.

    3:21
07

Practical tips for creating brand awareness for your business

1 lecture • 5min

  • Practical tips for creating brand awareness for your business

    Learn five practical tips to boost your brand awareness on social media, including being social, following people, creating fresh eye-catching content, using strategic hashtags, and running occasional giveaways.

    4:33
08

Key takeaways

1 lecture • 2min

  • Key takeaways

    Discover why brand awareness matters on social media platforms, reach new audiences with organic posts and ads, and craft attention-grabbing content that builds relationships without hard selling.

    2:08