Course Curriculum

Digital Marketing: Community & Facebook Group Growth

4sections
17lectures
1h 44mtotal

What you’ll learn

  • You will learn what is an online community

  • You will learn why an online community is so important for you and your business or brand

  • You will learn the best tools and apps for creating an online community

  • You will learn how to make your community more engaged

  • You will learn what types of posts do best in an online community

  • You will learn how to make your community self-sustainable

  • You will learn how to simplify and automate posts to your online community

01

Introduction to the Community from Scratch Course

6 lectures • 20min

  • Welcome to Class | Building Community Course

    Build an online community from scratch with practical tips on what communities are, why they matter for brands, and how to create an engaged, self-sustaining space driven by members.

    3:20

  • Download the Course Workbook | Building Community Course

    0:12

  • Download the Free Community from Scratch Book

    0:08

  • What is an Online Community? | Building Community Course

    Explore what an online community is and why people join for information, education, entertainment, and connection. Build communities focused on member interaction and acceptance, not just self-promotion.

    5:40

  • Tips to Improve Your Course Taking Experience | Building Community Course

    Learn to enhance your course taking experience with playback speed, video quality, captions, and auto-generated transcripts, while recognizing the impact of reviews on course quality and community building.

    1:06

  • Why Should You Start an Online Community? | Building Community Course

    Create an online community to foster belonging and meaningful connection for your audience. Build loyal customers and stand out in a crowded market through engagement across platforms.

    9:06
02

Best Practices for Creating an Engaged Online Community

9 lectures • 1hr 18min

  • Recommend Tools and Apps for Creating an Online Community

    Explore platform options for creating an online community, from Facebook groups to Slack, Discord, Reddit, and Mighty Networks, and learn engagement strategies, post types, and announcements.

    14:01

  • How to Grow Your Online Community | Building Community Course

    Learn how to grow your online community by inviting existing and new customers when you make the sale, using automated emails, and leveraging Facebook groups, social media, and search.

    4:59

  • How to Create More Engagement in Your Community | Building Community Course

    Learn to build an engaged, self-sustaining community where members feel exclusive value, return for educational, informational, and entertaining content, post content, moderate, answer new member questions, and promote growth organically.

    6:50

  • 3 Quick Tips for Increasing Engagement | Building Community Course

    Post consistently and have moderators respond quickly to boost engagement in your community. Survey members, tailor content, and moderate spam to build a self-sustaining, brand-connected group.

    5:03

  • Best Types of Posts to Share in Your Community | Building Community Course

    Explore my favorite post types to boost community engagement: action prompts, weekly challenges, polls, live streams, and authentic storytelling from photography groups.

    13:14

  • Make Consistent Posting Easier | Building Community Course

    Create a consistent posting routine by using a content calendar, batching, and reusing existing tutorials, while crowdsource content to keep the community engaged.

    8:06

  • Content Tools & Apps I Love to Create and Automate Posts

    Learn to automate community posting with Cannava dotcom for graphics, recur post to bucket and recycle content, later dotcom for Instagram scheduling, and Bluebox dotcom to run photo contests.

    10:06

  • Make Your Posts Count More and Increase Engagement | Building Community Course

    Boost engagement by scheduling cross-platform posts, tagging new members, and following up on comments, while branding posts with consistent colors and fonts and using pin posts for important updates.

    9:24

  • Use Analytics to Grow Your Community | Building Community Course

    Leverage analytics to spot what drives engagement, grow the community, and prune inactive members. Identify top contributors and use demographics to tailor posts and incentives.

    6:43
03

Course Conclusion

1 lecture • 3min

  • Set Your Expectations and a Big Thank You | Building Community Course

    Set realistic timelines for building a self-sustaining community, whether on Facebook or other networks, recognizing growth varies by audience size, openness, and motivation, while prioritizing enjoyment and value.

    3:20
04

Bonuses from Video School

1 lecture • 3min

  • Bonus Lecture: Learn More from Phil + Video School

    2:54