Course Curriculum

TikTok for Business: Viral Video Trends for Brand Marketing

3sections
14lectures
45mtotal

What you’ll learn

  • Leverage TikTok algorithm to put you on the For You Page more!

  • High performing TikToks that promote businesses

  • How to make viral videos without any followers

  • Learn how to make content people want to watch.

  • Tips to increase likes/comments/shares

  • TikTok UGC

01

Introduction

1 lecture • 2min

  • Goals of a Business on TikTok

    Position your business on TikTok as authentic and native, not a sales channel, to stay top of mind when buyers are ready, using trends to humanize your brand.

    1:58
02

Trendy Video Templates for Businesses on TikTok

9 lectures • 22min

  • Unboxing Template

    Explore unboxing videos as a native TikTok trend that conveys the full packaging experience, from opening the box to branding notes and extras, whether in full-body or hands-on format.

    2:20

  • Unboxing Tutorial

    Learn to create a polished unboxing video for TikTok by lighting well, shooting vertically, and framing the product from the box to the mic, using a gorilla pod.

    4:44

  • Product in Use Template

    Create authentic, friend-to-friend product videos on TikTok by showing real-use moments with a pov view, natural motion, and clear benefits like moisturizing and hydrating the skin.

    1:47

  • Product in Use Tutorial

    Demonstrate the hand soap in a product in use shot, framing the product with space for text or voiceovers and then washing hands to show it in action.

    3:47

  • Testimonial Template

    Create testimonial videos on TikTok that feel authentic and energetic, showing how you use the product, how it helps you, and why it resonates with the audience for brand marketing.

    1:44

  • Testimonial Tutorial

    Create a selfie-style testimonial on TikTok, keep it around 62 seconds, and highlight comfort and sustainability of shorts made from recycled coconut husk fabric and recycled water bottles.

    2:45

  • Voiceover Template

    Explore the voiceover template to create native, face-free TikTok videos by speaking into a microphone and sharing genuine experiences, with product mentions like blend jet.

    1:03

  • Voiceover Tutorial

    Open TikTok, navigate to voiceover, record narration with headphones for better audio, uncheck the original sound. Add captions and text like discovery of the week to boost engagement.

    2:45

  • Trends

    Follow current TikTok trends to connect authentically with your audience through sounds, challenges, and point-of-view videos, making your brand feel human and memorable.

    1:08
03

TikTok Account Best Practices

4 lectures • 21min

  • Learning the TikTok Algorithm

    Optimize for the TikTok algorithm using video completion, repeat views, shares, comments, and likes. Create short, engaging videos with strong hooks and benefit to viewers—entertaining, educational, or behind the scenes.

    9:25

  • Using Captions on TikTok

    Discover how captions and hashtags trigger TikTok's algorithm to classify your video, guide the right audience, and boost engagement with concise, subtitle-like captions.

    2:36

  • Tips on Getting More Engagement on TikTok Videos

    Ask questions in your videos to prompt comments, spark discussion, and boost engagement that helps the algorithm. Use lives and duets to attract new audiences and turn viewers into fans.

    4:50

  • Being Consistent & Reliable for your TikTok Audience

    Maintain frequency and consistency on TikTok to keep new viewers engaged as your videos gain traction, leveraging the algorithm, posting 3–10 videos or one per day, spaced throughout the day.

    3:46