Course Curriculum

Chatfuel: The Complete Guide to Messenger Bots for Business

7sections
38lectures
3h 25mtotal

What you’ll learn

  • Generate, qualify, and nurture leads on autopilot

  • Build automated sales funnels in Facebook Messenger

  • Provide instant answers to people who message your business page

  • Convert people who comment on your Facebook posts into bot subscribers

  • Identify bottlenecks in the customer journey to optimize retention and user experience

  • Communicate bot subscriber data with other platforms, such as Shopify and MailChimp

  • Run Messenger ads to dramatically reduce your costs and increase your return on ad spend

01

Introduction

1 lecture • 9min

  • 10 Reasons Why Your Business Needs a Messenger Bot

    Remember these key points when pitching Messenger chatbots to your boss or clients!

    8:32
02

The 5 Use Cases for Messenger Bots

10 lectures • 54min

  • Lead Generation

    Nissan Israel built a lead generation Messenger bot that generated $380K in organic sales within the first month of launching.

    1:53

  • How to Build a Basic Lead Generation Bot

    Learn how to build a chatbot that captures user information and automatically exports it to your existing sales systems.

    11:46

  • Lead Qualification

    Leeds Beckett University built a lead qualification Messenger bot that generated more than $3 million in a one-day campaign.

    1:40

  • How to Build a Basic Lead Qualification Bot

    Learn how to build a chatbot that qualifies users and notifies a human agent when action is required.

    8:33

  • Lead Nurturing

    Huawei Honor built a lead nurturing Messenger bot that doubled the average user retention rate of mobile apps.

    1:19

  • How to Build a Basic Lead Nurturing Bot

    Learn how to build a chatbot that boosts brand awareness and educates users by dripping content to them over time.

    11:49

  • FAQ Automation

    HelloFresh built an FAQ automation Messenger bot that improved their customer support response time by more than 30%.

    1:11

  • How to Build a Basic FAQ Automation Bot

    Learn how to build a chatbot that instantly answers frequently-asked questions and guides users down the sales funnel.

    6:47

  • Product Recommendation

    LEGO built a product recommendation Messenger bot that generated $6 for every $1 they spent running the campaign.

    1:29

  • How to Build a Basic Product Recommendation Bot

    Learn how to build a chatbot that recommends products based on users' preferences.

    7:48
03

Dashboard Basics

11 lectures • 59min

  • Welcome Message

    Learn the key components that will make a positive first impression on your bot subscribers.

    5:43

  • Default Answer

    Learn how to "pivot" the conversation when users type something that the bot doesn't understand.

    3:54

  • AI Tab

    Learn how your bot can automatically respond to specific keywords that people send to your Facebook business page.

    6:43

  • Managing User Subscriptions

    Learn how to configure your Messenger bot so that users can easily subscribe/unsubscribe from broadcasts.

    5:35

  • Broadcast Tab

    Learn how to send mass messages to people who have interacted with your Messenger chatbot.

    6:04

  • Sequences

    Learn how to send drip campaigns and follow-up reminders to your bot subscribers.

    7:13

  • Broadcasting Policies

    Learn about messaging tags for broadcasts & sequences and how they will help you abide by Messenger's platform policies.

    4:54

  • Live Chat

    Learn how you can use the Live Chat plugin to intervene in a conversation where your bot cannot help the user.

    6:20

  • Teammates

    Learn how to invite colleagues to your bot and grant them either limited or full access.

    4:18

  • People Tab

    Learn how to use the People Tab, a mini-CRM that lets you view, filter, and export subscriber data.

    5:46

  • Connecting Your Page

    Learn how to launch your Messenger chatbot by connecting it to a Facebook business page.

    2:42
04

Bonus Plugins

5 lectures • 27min

  • Video Plugin

    Learn how to embed videos inside your Messenger chatbot.

    3:30

  • Export via Zapier

    Learn how to export user data from Chatfuel to third-party software such as MailChimp.

    4:46

  • Import via Zapier

    Learn how to trigger an action in Chatfuel, such as sending a message or updating an attribute, based on a user's behavior in a third-party software such as Crowdcast.

    5:29

  • Sending PDFs

    Learn how to deliver PDF files directly within your Messenger chatbot.

    3:51

  • Math Operations

    Learn how to use basic math operations for quizzes and lead scoring.

    9:32
05

Growing Your Bot

4 lectures • 23min

  • Comment Acquisition

    Learn how to convert commenters on a Facebook post into chatbot subscribers.

    7:20

  • Click-to-Messenger Ads

    Learn how to connect your Chatfuel bot to Facebook ads for improved return on ad spend.

    8:36

  • Customer Chat Plugin

    Learn how to convert your website visitors into chatbot subscribers.

    2:52

  • REF Links

    Learn how to use REF links to provide shortcuts or restrict access to certain chatbot content.

    4:09
06

Best Practices

6 lectures • 30min

  • Setting Subscriber Expectations

    Learn how to frame the conversation so users don't ask the chatbot questions it won't understand.

    5:17

  • GIFs & Emojis

    Learn how to use GIFs and emojis as visual cues to enhance the user experience.

    6:11

  • Pacing the Conversation

    Learn how to use quick replies and typing animations, enabling users to progress through the conversation at their own speed.

    6:15

  • A/B Testing

    Learn how to split traffic between different copy and creative to determine the winning, highest-converting variation.

    3:48

  • Tracking Funnel Statistics

    Learn how to track and analyze where users are least and most engaged in your Messenger bot.

    5:38

  • Mapping Out the Conversation

    Learn how to visually organize your Messenger bot before building it.

    2:33
07

PRO Plan

1 lecture • 3min

  • Why should I upgrade?

    Learn about the benefits of upgrading to Chatfuel's PRO and Premium service tiers.

    2:58