Course Curriculum

Complete Facebook Ads & Marketing Training Course – 2022

10sections
66lectures
8h 3mtotal

What you’ll learn

  • Six reasons why using Facebook Ads is a must

  • Facebook Ads Eight Key Success Indicators for creating evergreen ads strategy

  • Learn the Five Pre Requisites before initiating a Powerful Campaign

  • How to select the right marketing objective?

  • How to integrate Facebook Ads Sales Funnel with marketing objective?

  • How to structure Facebook Ads campaign? (ABO vs CBO)

  • How to select the right marketing budget?

  • How to select the right target audience?

  • How to create a killer Core Audience?

  • How to create meaningful Custom Audience?

  • How to create & use remarketing audience for optimal results?

  • How to create a powerful Lookalike Audience (LLA)?

  • How to select the right Ads placement?

  • Complete guide on how to spot a winner ad with examples.

  • How to Test, measure and optimize campaigns, ad sets, ads & ad accounts

01

Complete Guide to Facebook Ads in 2021

10 lectures • 40min

  • Complete Facebook Ads & Marketing Training Course - Introduction

    Learn eight key success factors for evergreen Facebook ad campaigns, audience targeting, budget integration, and optimization to drive consistent results.

    2:40

  • Course Curriculum Guide & Learning Structure

    Explore the course curriculum guide and learning structure, presented step by step with an integrated approach. Link marketing objectives, budget building, audience placement, and measurement for Facebook ads success.

    1:29

  • Introduction of Facebook Beginners Guide

    Become acquainted with Facebook ads through six essential reasons, from reaching a vast target audience to building assets and real-time feedback, supported by active user stats and small business adoption.

    2:39

  • Six reasons why everyone should run Ads on Facebook?

    Run Facebook ads to build assets like a Facebook page and an Instagram profile while driving engagement, leads, social proof, and cost-efficient, precisely targeted lookalike audiences via Facebook Messenger.

    3:39

  • Facebook Ads EIGHT Key Success Factors

    Master eight key success factors for Facebook ads, from platform compliance and realistic goals to audience targeting, budget planning, creative, measurement, and ongoing testing.

    3:15

  • The eight Key Facebook Ads Success indicators explained in 11 Minutes

    Master Facebook ads by complying with platform policies and selecting a precise marketing objective for your audience. Plan budgets, craft effective ads, and continuously test for optimization and roi.

    10:59

  • Understand the Ads Algorithm (Ads Relevance Diagnostic Tool + Facebook Pixel)

    Explore the ads algorithm and learning phase, and how the Facebook pixel and relevance diagnostic indicators influence campaign quality, engagement, and conversion rankings for better budget and targeting.

    5:02

  • Understand Ads Algorithm ( Facebook Bid Strategies & impact of Feedback)

    Boost Facebook ad performance by monitoring user feedback, negative feedback, and maintaining ad quality. Apply steps: clarify offers, set delivery and service expectations, meet demand; align bidding with campaign goals.

    4:44

  • Understand Ads Algorithm - ABO vs CBO

    Understand ad algorithm by comparing ABO and CBO structures: campaigns with asset-level budgets vs campaign-level budgets. See how CBO redistributes spend to top-performing assets to boost conversions.

    2:37

  • Understand Ads Algorithm - What is Facebook Ads Sales Funnel?

    Understand the Facebook ads sales funnel from top, middle, to bottom stages, and how awareness, consideration, and conversions guide leads to paying customers.

    2:48
02

Ads Manager Walkthrough & Five Campaign Success Pre Requisites

8 lectures • 49min

  • My $38,000 Winning Campaign Analysis for Buildup

    Explore a $38k Facebook ads campaign running since 2019, detailing a low-cost strategy, budget tweaks, three ad creatives, placements, audience targeting, and the learning phase as foundations for winning campaigns.

    14:17

  • Facebook Campaign Structure & Ads Manager Dashboard Walkthrough

    Learn the three-layer Facebook campaign structure, from campaign objectives and budget optimization to ad sets and creatives, including audience targeting, placements, and tracking amid iOS 14 changes.

    16:15

  • Revealing the FIVE key Pre Requisites of a Successful Campaign

    Learn the five prerequisites for a successful Facebook ad campaign, including ad policy compliance, optimized pages, an optimized sales page or website, and vigilant Facebook pixel tracking to improve performance.

    1:46

  • Prerequisite 1 - Policy Compliance

    Explore policy compliance for Facebook ads, understand the ad review process, and learn strategies—like two-factor authentication and credibility building—to avoid rejections and suspensions.

    10:22

  • Prerequisite 2 - Optimized Facebook Page

    Optimize Facebook pages with high quality creatives, a professional logo, and a custom username to boost credibility and ad results; post two to three high quality updates to engage users.

    1:45

  • Prerequisite 3 - Optimized Website

    Optimize your website as the third prerequisite for Facebook ads by improving page speed to two seconds, ensuring responsiveness across devices, and implementing checkout with cross-sell and upsell strategies.

    2:23

  • Prerequisite 4 - Tracking Pixel

    Configure the Facebook pixel correctly on your website and ensure it fires the right event to optimize campaigns, using the Facebook Pixel Helper and the event manager to fix issues.

    1:09

  • Prerequisite 5 - Customer Query Management

    Master customer query management as a prerequisite for successful Facebook ads; respond to comments via inbox or messages, and consolidate duties under one umbrella.

    1:24
03

How to select Right marketing objective with Sales Funnel Integration

3 lectures • 31min

  • Marketing Objective Intro, Recall & Learning Outcomes

    Learn how marketing objectives tie to the Facebook ads sales funnel from awareness to conversion, with practical examples and scenarios to build campaign foundations.

    5:02

  • How to Integrate Marketing Objective with Facebook Ads Sales Funnel - Example

    Explore how to integrate marketing objectives with the Facebook sales funnel using real examples from top-of-funnel traffic to bottom-of-funnel conversions.

    12:42

  • Scenario based marketing objective session

    Identify the Facebook marketing objective for each stage of the sales funnel—brand awareness, reach, engagement, traffic, video views, leads, messages, app installs, or conversions—while considering optimization, delivery, and scenario-based guidance.

    13:34
04

Campaign Structure & Budgeting

7 lectures • 48min

  • Campaign Structure Intro

    Explore how to align marketing objective with campaign structure and choose between campaign budget optimization or budget optimization, illustrated by ABBU and KBIO and real-world CBO and AVIO examples.

    1:13

  • ABO Campaign Structure with Illustration & Examples

    Understand ABO campaign structure and budget optimization, with outside-level budgeting and asset-level splits. Learn ad creation strategies, CBO relevance, and age-based targeting with clicks or landing page views optimization.

    2:46

  • CBO Campaign Structure with Illustration & Examples

    Explore how campaign budget optimization (CBO) allocates budget at the campaign level to favor winning assets. Test audiences and keep at least two active assets to identify top performers.

    4:57

  • ABO structure analysis of $21500 & $20000 campaign with single ad set strategy

    Compare two campaigns using abo structure with a single ad set and spending around $21,500 and $20,000 to identify winning assets and scalable strategies.

    8:00

  • CBO structure $47,000 Campaign case study with success key indicators

    Explore how a $47,000 CBO campaign is structured with multiple assets, audience considerations, and winner ads, plus testing strategies to optimize performance.

    12:24

  • ABO Campaign Analysis with multiple ad sets structure

    Structure campaigns with multiple ad sets and varied budgets based on past and existing performance, test lookalike and retargeting audiences, and monitor learning phase to optimize asset performance.

    6:27

  • Budget & Schedule (Options with Importance)

    Explore budget and scheduling essentials for Facebook ads, including daily and lifetime budgets, learning phase implications, ad scheduling, and how to align budgets with profitability and conversion goals.

    12:11
05

How to select right core target audience

6 lectures • 57min

  • Audience Section Intro

    Identify the three audience options in Facebook ads—core, custom, and lookalike—and learn to create and apply them with real-life examples to reach better users.

    2:20

  • Core Audience - Example 1

    Define a core audience and build custom and lookalike audiences for retargeting within sales funnel. Align buyer personas with Facebook Ads Manager targeting options like location, age, gender, and interests.

    20:04

  • Core Audience - $21,000 Campaign Case Study

    Explore how a $21,000 Facebook ads core audience case study demonstrates power of precise targeting and exclusions, using detailed targeting, language, and budget tracking to drive purchases and scalable results.

    6:43

  • Core Audience - Example 2

    This lecture walks through creating a core audience for an MBA promotion, detailing a rough draft, age 21–25, education, and Facebook ads manager targeting for a university program.

    9:11

  • Core Audience - Example 3

    Identify a core audience for a London birthday gift shop using Facebook ads, targeting ages 15–65, both genders, life events, upcoming birthdays, and gift and online shopping interests.

    7:44

  • Core Audience - Campaign Structuring Options

    Learn core audience concepts and campaign structuring options for Facebook ads, including location, age and gender targeting, detailed targeting, placement, lookalike and custom audiences, and budget models (CBO vs asset-level).

    10:34
06

How to use Custom Audience to run Remarketing ads for maximum results?

7 lectures • 1hr 10min

  • Custom Audience Overview

    Explore custom audience creation and lookalike audience strategies within the Facebook ads sales funnel, covering website, app, offline data, and customer lists for effective remarketing.

    5:40

  • Audience integration with Facebook Ads Sales Funnel

    Learn how to build and use audiences across a Facebook ads sales funnel, from top-of-funnel traffic to bottom-of-funnel purchases, including custom audiences, website visitors, and free-course offers.

    7:32

  • Exploring the options of Custom Audience

    Learn to build custom audiences from website sources using the Facebook pixel, track events (page view, content, and other), and apply retention, exclusion, and time-spent rules to optimize campaigns.

    5:57

  • How to create Website Custom Audience - Multiple Scenarios

    Discover how to create Facebook website custom audiences using scenarios like all visitors, page visits, and event-based filters with exclusions and lookalike options.

    15:59

  • How to create a Customer List Custom Audience & its benefits

    Create and upload a customer list on Facebook to build lookalike and value-based lookalike audiences. Map identifiers such as email, first name, and last name for accuracy.

    12:41

  • How to create APP activity & Offline Events - Custom Audiences

    Select the app source, define events, and build custom audiences from app activity with include and exclude rules. Map offline activity to campaigns and understand in-store or phone interactions.

    5:07

  • How to create Custom Audiences from FACEBOOK sources

    Explore creating custom audiences from Facebook sources, including video, Instagram, lead forms, events, shopping, and page interactions, with retention rules and exclusions.

    16:47
07

How to use Lookalike Audience (LLA) to reach Prospective customers.

5 lectures • 28min

  • Lookalike Audience (LLA) - Intro & Learning Outcomes

    Explore lookalike audiences (LLA) and learning outcomes, and learn to create them for country, segments, website, customer lists, and Facebook, understanding their importance.

    1:17

  • A detailed overview of how LLA Audience can be generated from custom audience

    Create lookalike audiences from custom audiences using Facebook and advertiser sources, website, customer lists, activity, offline activity, and in-store Facebook. Use the one percent lookalike as the most accurate match.

    8:44

  • How to create multiple LLA's from one source - Practical Execution

    Create multiple lookalike audiences from one source using custom audiences, exploring country and regional targeting, 1% lookalikes, and audience significance for Facebook ads.

    8:11

  • LLA 1% Purchased Event - $21,000& $16,500 Case studies

    Explore how a one percent lookalike audience built from past purchasers drives profitable campaigns, achieving a 1.62 roi over three months with a correct custom audience.

    3:43

  • How I use different custom audience to create LLA audience

    Learn to build lookalike audiences from diverse custom audiences—website visitors, content viewers, checkout actions, Instagram engagement, and page interactions—using Facebook ads managers and the one percent unit selection criteria.

    6:23
08

How to select the right placement.

3 lectures • 24min

  • A walkthrough of Placement Options

    Learn how to use automatic and manual placements to maximize reach while applying brand safety and inventory filters on Facebook ads.

    9:04

  • How to structure campaigns on Placement Level

    Explore how to structure Facebook ad campaigns by placement, comparing automatic versus manual placement, and learn to segment audiences across Facebook, Instagram, and Audience Network for optimized results.

    4:16

  • Placement Selection Suggestions with help of $40,000 Campaign case study

    Analyze a $40,000 campaign case study to compare manual placements: Messenger stories, Instagram stories and feed, and Facebook News Feed, and emphasize automatic placement for reach based on device-level performance.

    10:34
09

How to spot a WINNER ad for achieving evergreen results.

9 lectures • 1hr 25min

  • Ads Section Intro

    Learn to build a successful Facebook ads campaign by selecting the right objective, structuring the campaign, budgeting, choosing audiences and placements, and creating a compelling ad with a strong headline.

    1:10

  • What are the Four Key Elements of Ads

    Identify the four key ad elements—copy, media type, headline, and call to action—and craft concise 125-character messages while testing variations, spying on competitors, and using relevance diagnostics to optimize campaigns.

    11:17

  • Ads Design, Text, Technical Requirements & Suggestions

    Explore Facebook ads design, text, and technical requirements for image, video, and collection formats. Learn recommended resolutions, 14 percent safe area, and placement-specific guidelines to optimize creatives.

    6:07

  • A practical demonstration of third layers of Facebook Ads

    Explains the third layer of Facebook ads by detailing ad naming, linking Facebook and Instagram, post options (create new, existing post, or creative hub), dynamic creative, ad formats, and tracking.

    9:43

  • How spying competitor ads can save time effort and dollars

    Learn to spy competitor ads to identify effective ad copies, headlines, and creative formats across platforms, and analyze images and videos to optimize targeting and save time and money.

    10:00

  • Impact of Facebook Ads Relevance Indicators on overall ads performance

    Explore how Facebook relevance indicators—quality, engagement, and conversion rate rankings—shape ad performance after 500 impressions, and learn to boost results by improving creative assets and targeting with relevance diagnostic tool.

    12:46

  • $41,000 campaign case study to explain the impact of Ads relevance diagnostic

    Explore the Facebook relevance diagnostic tool using a $41,000 campaign case to identify performing ads based on quality, engagement, and conversion rankings, and how to reuse winning ads across audiences.

    3:50

  • How to get consistent results after identifying winning ad(s)

    Identify two to three winning ads and reuse them in new campaigns, measure performance, and pursue continuous testing to maintain consistent Facebook ad results using the same creatives.

    6:46

  • Bonus Video - Dynamic Creative (Theory + Example)

    Understand dynamic creative on Facebook, test multiple images, videos, headlines, descriptions, and CTAs, and optimize ad performance with audience targeting and breakdown analysis.

    23:19
10

Test, measure and optimize campaigns, ad sets, ads & ad accounts

8 lectures • 51min

  • How to measure & Optimize campaign data from Ads manager

    Learn to measure and optimize Facebook ad campaigns using Ads Manager, interpreting reach, impressions, clicks, CPM, engagement, and conversions, plus KPI-driven asset- and campaign-level analysis.

    17:10

  • Continuous Testing Intro

    Master continuous testing to achieve consistent Facebook ads results by testing audiences, new creatives, and budget allocation, while aligning with research and development for long-term profitability.

    2:41

  • Budget Distribution Strategy for Testing

    Learn to allocate a testing budget for Facebook ads, prioritizing audience and creative testing for consistent results with dynamic creative testing; avoid changes during the learning phase to prevent instability.

    5:32

  • How to do ad sets, creative & new feature testing

    Allocate a flexible testing budget across audience, creative, and new features; run parallel tests to identify winning audiences and creatives, then duplicate winners and use dynamic creative.

    8:47

  • How to use winning ad sets for consistent results?

    Use winning ad sets to achieve consistent results by increasing budgets 12 percent in 24 hours and duplicating winners to scale safely. Test changes, compare performance, and explore winning audiences.

    3:53

  • How to use creatives in winning ad sets to get consistent results?

    duplicate winning assets, add two to five tested new creatives within the same ad set, and select the top performer to maintain consistent results.

    3:55

  • How to use creatives to identify new ad set for consistent results?

    Leverage winning creatives with social proof to explore new ad sets for saturated audiences, minimizing costs while testing new assets and audiences for consistent Facebook results.

    3:22

  • Course Summary & Ending Notes

    Review six reasons to run Facebook ads and eight success indicators, outline campaign structure, audiences, placements, and measurement to create evergreen campaigns.

    5:31