Course Curriculum

New Facebook Ads & Facebook Marketing Course

10sections
65lectures
6h 18mtotal

What you’ll learn

  • GETTING STARTED WITH FACEBOOK META ADS - FIRST STEPS

  • GURU FACEBOOK AD SKILLS TO BECOME EXPERT

  • Best Facebook Campaign Objective To Use and get More Results/Sales

  • Master Split Testing and AB Testing - Scale Up Your Ads

  • Pro Tips For Writing High Converting Facebook Ad Copy

  • Real World Examples - High Converting Facebook Ad Copy

  • Create Custom Audience For Retargeting Ads.

  • Quick Tips You Must Know Before Starting Out with Facebook Ads - Don't Ignore this!

  • Benefits Of Facebook Ads For Your Business - Why Use Facebook Ads

  • What Effective Facebook Ads Requires - Analyzing A Typical Ad

  • What Are Facebook Ads Used For

  • FACEBOOK PAGES - PRO SETUP MASTERY

  • Create Professional And High Converting Facebook Page

  • Custom Conversions - Creating And Setup

  • Lookalike Audience, Saved Audience

  • Campaign Budget Optimization - When To Use It

  • Carousel Ads Format and Setup

  • Setup Facebook Ads Using Dynamic Creatives

  • Create Collection Ad Format - Step By Step Guide

  • Create Facebook Ads From Scratch

  • Creating Facebook Ads Using Boost Post Method

  • Setup Your Facebook Events Manager for Success - Events Setup Tool

  • Setup Automatic Events, Test Facebook Events, Facebook Aggregated Events

  • Facebook Ad Accounts - What Is It, Create and Setup Facebook Ad Account

  • Create And Install Your Facebook Pixel on Your Website - Shopify Store

  • Setup Your Facebook Pixel For Success

  • Facebook Domain Verification Made Easy

  • Meta Business Suite - Business Manager Setup | Advanced Business Manager Interface And Settings

01

Introduction - Welcome

1 lecture • 2min

  • Main Intro - The Complete Facebook Ads Masterclass - ABC Of Facebook Advertising

    IF you have not created any ad on Facebook beFore, then this course is For you IF you are a total newbie in the world of digital and Paid adverts, then this course is or you. IF you are a business owner who want to scale your business, make more sales or get more paying clients, surely this course is For you. In Fact, For some of us that are already Familiar with Facebook ads, you will be amazed at the tons of new ways you can better optimize your ads For best perFormance and ROAS Jump in on this course right away and I will see you in chapter one....

    2:00
02

GETTING STARTED WITH FACEBOOK ADS - FIRST STEPS

6 lectures • 22min

  • Quick Tips You Must Know Before Starting Out

    = Quick Tips You Must Know before starting out = In this video, I will be giving you some quick tips you must know before running your first ad and how to get the maximum benefits from this course. Give out value with your content Build relationships with engagements Then sell VALUE + RELATIONSHIP => SELL Never try to sell without giving out value and building relationship first.

    2:28

  • What to Know Before Creating Your Facebook Ads -Facebook Advertising Policies

    Navigate Facebook ads policies to prevent rejection by reviewing the do's and don'ts, ad review processes, and prohibited or restricted content.

    2:44

  • Benefits Of Facebook Ads For Your Business - Why Use Facebook Ads

    Explore how Facebook ads reach millions of users with precise targeting and boost brand awareness, while measuring impressions, clicks, and conversions with the Facebook pixel.

    4:51

  • What Are Facebook Ads Used For

    Learn how Facebook ads serve three goals—awareness, consideration, and conversion—by matching objectives like brand awareness, reach, traffic, or conversions to your business goals.

    6:21

  • What Effective Facebook Ads Requires - Analyzing A Typical Ad

    Learn what makes Facebook ads effective by emphasizing a strong image or video, a clear audience, captivating headlines, an offer, and a single call to action focused on customer benefits.

    4:53

  • Getting Maximum Benefit - The Crazy Thing I Did!

    Discover how switching between a blank new Facebook account and a fully loaded older account with pages, managers, and ad accounts maximizes benefits and streamlines work.

    1:09
03

FACEBOOK PAGES - PRO SETUP MASTERY

10 lectures • 59min

  • Facebook Pages - What to Expect

    Develop a high converting Facebook business page that meets standards, and use Krita Studio and page publishing tools, then learn what a Facebook post is and where to use it.

    0:38

  • Create Professional And High Converting Facebook Page

    Learn to create a professional, high converting Facebook page by setting up the page name, category, and description, then upload profile and cover photos following design size guides.

    11:23

  • Complete Advanced Facebook Page Settings Walk-through

    Navigate and tailor Facebook page settings—from general and page visibility to visitors posts, content moderation, templates, and tabs—set contact details, service areas, and page roles for secure, optimized presence.

    9:24

  • Create Your First Page Post - Add CTA

    Add a call to action button on your page to drive messenger conversations, then create engaging posts with images, scheduling, and optimization techniques like alt text and pinning.

    5:24

  • When Is the Best Time To Make A Page Post

    Identify the best times to create and post on your Facebook page to maximize engagement, including early 4–5 a.m., late afternoon 3–5 p.m., and break times around 11 a.m.–1 p.m.

    2:02

  • Facebook Publishing Tools Authority

    Learn to use Facebook publishing tools in Meta Business Suite to create, schedule, and manage Facebook and Instagram posts, stories, and ads from a central hub.

    9:29

  • Facebook Power Creator Studio

    Explore Facebook creator studio to post, edit videos, and measure content across pages and Instagram, using the new post composer, scheduling, insights, and asset management to boost reach and monetization.

    5:56

  • Facebook Dark Post Explained - How to Use A Dark Post

    Create and harness unpublished Facebook dark posts to serve as ads, leveraging social proof through likes, comments, and shares to boost organic reach and lower cost per result.

    4:35

  • Create Facebook Dark post

    Learn to create Facebook dark posts using Business Manager, including posting options, media uploads, two-factor authentication, and converting posts into ads via Ads Manager.

    6:48

  • Dark Post Ads - What is It And Why It Is Important

    Learn to use dark post ads in the Facebook ads manager to create a conversion campaign, select a post, and leverage engagement and social proof to lower cost per conversion.

    3:03
04

FACEBOOK BUSINESS MANAGER

4 lectures • 19min

  • The Journey So Far

    Explore the basics of Facebook ads, why they work, and identifying potential customers, then guide yourself through page setup, Creator Studio, and publishing tools toward Business Manager steps.

    1:55

  • Meta Business Suite - Business Manager Setup

    Explore how to set up and use Meta Business Suite and Business Manager to manage pages, accounts, and ads in one place, and to create posts and engage audiences.

    4:21

  • Create Facebook Business Manager -Easy!

    Create and manage a Facebook business manager to organize pages, ad accounts, pixels, custom conversions, assets, and team access, then verify email and prepare for a navigation walkthrough.

    4:08

  • Advanced Business Manager Interface And Settings

    Explore the advanced Facebook business manager interface and settings, including managing people with roles, assets like pages and ad accounts, and configuring security and notifications.

    9:02
05

SETUP FACEBOOK AD ACCOUNT, PIXELS, VERIFY DOMAINS

5 lectures • 31min

  • Facebook Ad Accounts - What Is It

    Use the Facebook ads account as the hub for paying for ads and viewing reach, frequency, and engagement. Learn to create an ad account via business manager, including client setups.

    1:25

  • Create and Setup Facebook Ad Account

    Create and set up a Facebook ad account in business manager, configure time zone and currency, assign permissions, and add payment information for Nigeria.

    9:13

  • Create And Install Your Facebook Pixel

    Learn how to create and install Facebook pixel across WordPress and Shopify, using manual code or apps, test with the Pixel Helper, and set up events for conversions and retargeting.

    12:24

  • Setup Your Facebook Pixel For Success

    Set up your facebook pixel for success by adding people to manage it, granting full control, connecting ad accounts, and sharing permissions with partner businesses.

    1:39

  • Facebook Domain Verification Made Easy

    Learn how to verify your root domain in Facebook business manager to protect content and control editing of your links, using a meta tag on your site (Shopify, WordPress, Wix).

    6:19
06

FACEBOOK EVENTS OPTIMIZATION

5 lectures • 19min

  • Setup Your Facebook Events Manager for Success - Events Setup Tool

    Configure your Facebook pixel in the events manager and use the event setup tool to add view content, add to cart, and subscribe events from your website.

    8:39

  • Setup Automatic Events

    Activate automatic advanced matching and automatic event tracking in the Facebook pixel settings to enable reporting of purchases and registrations without code, making Facebook ads easier.

    1:26

  • Test Facebook Events

    Test Facebook events by triggering the Facebook pixel through site interactions, verifying events such as view content, add to cart, lead, and subscribe in events manager.

    2:07

  • Facebook Aggregated Events

    Explore aggregated event measurement as best practice for Facebook ads, prioritizing purchases, then initiate checkout, add to cart, and view content, with domain verification and pixel management.

    5:13

  • Facebook Events - Action Steps

    implement with the facebook events manager by installing your pixel and setting up aggregated events on your website. follow along to set up auto events and optimize your facebook ads.

    1:14
07

HIGH CONVERTING FACEBOOK AD COPY

5 lectures • 25min

  • Pro Tips For Writing High Converting Facebook Ad Copy

    Master high converting Facebook ad copy by crafting emotionally engaging, concise messages, adding social proof, eye-catching visuals, and audience-focused pain points, with testing and clear calls to action.

    8:26

  • How To Write A High Converting Ad Copy With Real World Example

    learn how to craft high-converting Facebook ad copy by pairing outcomes with emotions, solving fears, adding social proof, urgency, and a clear call to action with real world examples.

    6:13

  • Real World Examples - High Converting Facebook Ad Copy

    Analyze real world examples of high converting Facebook ad copy across image, video, and carousel formats; learn to craft short, benefit-focused copy with eye-catching visuals and clear calls to action.

    6:14

  • Pro Facebook Extra Tip + Useful Resource

    Reveal your product price in ad copy to lower cost per click and increase purchases. Use a headline generator to craft attention grabbing headlines that boost sales and subscribers.

    2:20

  • Additional content - How To Download Facebook Videos

    Learn a quick method to download Facebook videos for your ads by copying the video URL, pasting it into a downloader, and choosing HD or normal quality for fast downloads.

    1:51
08

A - Z OF FACEBOOK ADS MASTERY

7 lectures • 51min

  • Recap Of the Course So Far - What To Expect Next

    Review the essentials learned so far—from creating a Facebook page and Facebook business manager to crafting ad copy and setting up events—and prepare to practically launch your first Facebook ads.

    1:14

  • Additional content - Free Facebook Ad Finder Plugins You Can Use

    Learn to use two free Facebook ad finder plugins to view competitors' ads for inspiration, and install turbo ad finder or my ad finder to spark ideas.

    1:38

  • Why Two Facebook Ad Accounts

    Understand why you need a separate ad account in business manager. Use ads manager to create campaigns from scratch with objectives like awareness, traffic, and engagement, instead of boosting posts.

    4:26

  • Accessing Facebook Ads Manager - 3 Steps Guide

    Access the Facebook ads manager through routes: the ads manager icon, business settings, and business page’s ad center, and accept the non-discriminatory policy and ad policy to begin running ads.

    3:30

  • Creating Facebook Ads Using Boost Post Method

    Create your first Facebook ad with the boost post method, manage it in Ads Manager within Business Manager, and set goal, audience, budget, and messaging.

    13:43

  • Boost Facebook Posts - Submit Your Ad For Review

    Boost Facebook posts by submitting your ads for review. Explore the ad review process and practical steps within the new Facebook ads and Facebook marketing course.

    1:40

  • Create Facebook Ads From Scratch

    Learn to create a Facebook ads campaign from scratch in the ads manager, choose engagement, set budgets, target audiences, placements, and craft a post-based ad creative.

    24:53
09

CREATE FACEBOOK ADS WITH DIFFERENT CAMPAIGN OBJECTIVES

15 lectures • 1hr 28min

  • Best Facebook Campaign Objective To Use

    Choose the right Facebook campaign objective to align with your goals and avoid wasting ad spend, then learn how each objective targets the intended audience based on the desired action.

    2:19

  • Additional content - My Secret to See More Hidden Facebook Ads

    Learn a practical secret to see more Facebook ads by engaging with them—like, comment, save, or open the call to action—so the algorithm surfaces more ads and builds collections.

    3:08

  • Choose the Right Campaign Objective -How To Identify Your Potential Customers

    Choose the right campaign objective to identify potential customers and guide them from cold to warm to hot audiences, while refining location, age, gender, and interests.

    4:36

  • Awareness Campaign Objective

    This lecture explains awareness campaign objectives optimize for impressions to reach the largest audience within budget, with limited clicks, and contrasts brand awareness with reach, warning about irrelevant impressions.

    4:56

  • Create Facebook Ads - Brand Awareness Campaign

    this lecture guides you through creating a brand awareness campaign on Facebook ads, including naming assets, budgeting, scheduling, placements, and crafting multiple texts and headlines.

    9:39

  • Create Facebook Ads - Reach Campaign

    Configure a reach campaign in Facebook ads by adjusting the campaign objective and ad set details. Define budgets, audience, placements, and ad creative, then preview the ad experience.

    6:23

  • Consideration Campaign Objective

    Explore the consideration campaign objective on Facebook ads, including traffic, engagement, video views, lead generation, messages, and app installs, and learn how switching objectives changes settings.

    2:57

  • Create Facebook Ads - Traffic Campaign Objective

    Explore how to create a traffic campaign to drive website traffic and optimize for landing page views, and ensure the Facebook pixel is connected to track them.

    6:38

  • How To Run Engagement Campaign Objective

    Learn how to use Facebook's engagement campaign objective to boost post engagement, page likes, or event responses by crafting targeted ads, naming assets, and testing multiple creatives.

    7:36

  • Create Facebook Page Events

    Master creating a Facebook page event, choosing online or in-person formats, adding details and keywords, publishing, and using the event link in Ads Manager for ads.

    3:58

  • Create Facebook Ads For App Installs

    Configure the app installs campaign in Facebook Ads Manager, integrate the SDK to track events, and target users most likely to install from the App Store.

    7:15

  • Create Facebook Ads - Create Ads For Video Views

    Choose the video views objective to optimize for watch time and through play, target cold to warm audiences, and ensure captions and tracking are in place.

    4:53

  • Create Facebook Ads - Messaging Campaign

    Learn to use the messages campaign objective to start new conversations on Messenger, Instagram Direct, and WhatsApp, test across apps, and tailor the send message call to action.

    6:01

  • Create Facebook Ads - Lead Generation Ads

    Learn to run Facebook lead generation ads by selecting lead objective, using instant forms, automated chats, or calls, and offering a compelling lead magnet to capture emails and drive conversions.

    5:05

  • Create Facebook Ads - Setting Up Conversion Ads

    Learn to set up Facebook conversion ads by installing the Facebook pixel, verifying your domain, and configuring events to optimize for purchase and other high-intent actions on your website.

    12:38
10

EXTRA FACEBOOK AD SKILLS TO BECOME EXPERT

7 lectures • 1hr 2min

  • Create Collection Ad Format - Step By Step Guide

    Learn how to create collection ads on Facebook, set headlines and destination pages, build an instant experience storefront, and manually add products to a catalog.

    10:08

  • Setup Facebook Ads Using Dynamic Creatives

    Learn to set up Facebook ads using dynamic creatives by building a collection ad with storefront. Add headlines, products, prices, and a destination URL, then preview on Facebook and Instagram.

    10:08

  • Setup Facebook Ads Using Dynamic Creatives

    Facebook ads using dynamic creative by providing images and headlines; Facebook automatically generates audience-optimized variations across formats and templates for your audience.

    5:22

  • Carousel Ads Format and Setup

    Learn to set up Facebook carousel ads in Ads Manager, create up to ten carousel cards with images, headlines, and descriptions, and optimize your pixel for purchases and retargeting.

    6:18

  • Campaign Budget Optimization - When To Use It

    Campaign budget optimization (CBO) automatically distributes a single budget across assets to maximize results, prioritizing larger audiences and best performing assets, while simplifying campaign management.

    3:56

  • Master Split Testing and AB Testing - Scale Up Your Ads

    Learn to create and optimize custom audiences and lookalike audiences using the Facebook pixel and sources like website, app, and customer lists, and run retargeting ads to boost conversions.

    19:45

  • Custom Conversions - Creating And Set Up

    Create and configure Facebook custom conversions to map website actions to pixels and URLs, enabling optimization for purchases and other events and measuring return on ad spend.

    6:06