Course Curriculum

Create a remarkable business Facebook page from scratch

7sections
22lectures
1h 6mtotal

What you’ll learn

  • create a well-thought out business Facebook page

  • manage your business Facebook page confidently

01

Introduction

4 lectures • 7min

  • Introduction

    Identify your audience and set up a Facebook business page from scratch, choosing the right visuals and messaging, crafting your first post, and exploring posts, videos, and live content.

    2:19

  • Why a Facebook page and not a personal profile

    Discover why a Facebook page serves brands, businesses, organizations, and public figures over personal profiles, enabling advertising, tracking engagement, and reaching a broader audience.

    2:25

  • Why you need a Facebook page

    Activity

  • Facebook website versus app

    Explore the Facebook website and mobile app to learn how to build a remarkable page. Use a computer browser, preferably Chrome, to access all options and engage with forums.

    0:38

  • The importance of preparation

    Outline the four key elements of a remarkable Facebook page and decide what to place in each box. Identify three target audiences to tailor your brand before creating content.

    1:24

  • Why preparation is key

    Activity
02

Who are you talking to?

2 lectures • 7min

  • Introduction

    Learn what a market segment is and how to create three personas, trace them, and tailor content to keep your message relevant to all.

    0:37

  • Choosing three target markets

    Identify market segments using demographics to tailor your bakery's about us page, posts, and graphics. Create personas—family, older lady, and young professional—to refine messaging around handmade, fresh ingredients, and health.

    6:26

  • Target market identification

    Activity
03

3 key elements of preparation

3 lectures • 7min

  • Writing a remarkable About Us section

    Craft a memorable about us section by weaving narrative over facts, revealing your brand story with a beginning, middle, and end that highlights what makes you unique.

    2:23

  • What makes a remarkable about us section?

    Activity

  • Choosing the images for the profile photo and cover

    Choose a profile picture that represents your brand, preferably a logo or strong photo for public figures. Use a square image with rounded corners and a fitting cover.

    2:04

  • What makes a great image for the profile photo and cover photo?

    Activity

  • Writing great posts

    Write posts with the person in mind, one of your three personas, to foster real conversations, and pair concise text with visuals to highlight differentiators in 50 to 200 words.

    3:02
04

Creating your Facebook page

3 lectures • 24min

  • Introduction

    Set up your business Facebook page from scratch and navigate its settings and top and side navigation using a reusable video resource.

    0:57

  • Project: Creating the Facebook page

    Learn to create and customize a Facebook business page, upload profile and cover photos, and complete the about section with websites, social links, and a contact button.

    10:02

  • Creating the Facebook page

    Activity

  • Facebook business page tour

    Take a guided tour of a Facebook business page, exploring inbox, notifications, insights, posts, page settings, audience targeting, roles, and tabs to optimize reach and engagement.

    13:24

  • Can you identify key elements of your Facebook page?

    Activity
05

Posting

8 lectures • 16min

  • Introduction

    Learn to set up a Facebook business page and populate it with the most effective post types, focusing on the top four and an overview of others.

    0:40

  • An overview of posting options

    Explore posting options for a business Facebook page, including photo posts, video posts, albums, slideshows, going live, and events. Learn to prepare material and schedule posts to boost brand visibility.

    1:05

  • Our first post

    Learn how to create and manage your first post on a business Facebook page: attach photos, add location and feeling, schedule, save drafts, pin to top, edit, and delete posts.

    3:57

  • Sharing photos in a post

    Learn to share photos in a post on a business Facebook page by selecting multiple images, adding captions, tagging people, and setting location and dates before publishing.

    1:45

  • Sharing a video in a post

    Post a video to your Facebook page by uploading, adding a title and tags, and publishing after the upload completes; also create slideshows from photos with the Ripl app.

    1:53

  • Sharing an event post

    Post an event on your business facebook page by selecting audience, crafting an under 64 character title, adding location, date, time, copy, and keywords; publish and adjust as needed.

    2:21

  • Sharing a post from another business

    Learn how to share a relevant post from another business on your page, add a thoughtful comment, and tag the business to boost brand reach through content creation.

    2:20

  • An overview of other post options

    Learn to diversify your business page with photo albums, slideshows, product offers, milestones, and live videos, plus links, maps, and messaging to boost engagement and sales.

    2:03

  • When to use what kind of post on Facebook

    Activity

  • Create a Facebook post on your business page

    Activity
06

Conclusion

1 lecture • 2min

  • What’s next?

    Maintain consistency by posting regularly, sharing engaging content, and using insights to identify what posts work, while experimenting and continuing to explore Facebook strategies.

    1:46
07

Things are Facebook (aka Meta) are always changing

1 lecture • 2min

  • It's always different

    Get the latest updates on how social media is changing

    2:24