Course Curriculum

Create Content Like a Pro

6sections
32lectures
6h 15mtotal

What you’ll learn

  • Build and grow your personal brand to strengthen your online presence

  • Showcase your brand's depth while delivering value on social media

  • Unlock the full potential of your professional brand on social media

  • Leverage social media to create career opportunities and open new doors

  • Master the essential elements of effective communication

  • Embrace the power of a growth mindset for personal and professional success

  • Gain a solid understanding of content creation fundamentals to captivate your audience

  • Position yourself as an thought-leader and expert on social media

  • How to create content like a pro with 12 Pro Social Media Insights, Nine 'Never Fail' Posts, Nine Pro Content Themes and Seven Social Media Archetypes

  • Includes three downloadable documents including a 30-page worksheet to supercharge your learning experience

01

Welcome to the Course!

3 lectures • 18min

  • Create Content Like a Pro: Course Promo Trailer

    1:26

  • Allow me to Introduce Myself

    Introduction to the course creator, including an overview of his journey, projects he's been involved in and how it is important to learn by doing .

    8:51

  • Why I Created this Course

    Background to why Delwin created this course and what you will achieve from it. Note: Please download the course Worksheet before proceeding to the next section.

    7:33
02

Creativity, Communication and Social Media Fundamentals

4 lectures • 55min

  • Lessons & Stories from My Social Media Journey

    Highlights including stories about the day I was contacted by CNN and the time I attempted to get a hashtag trending worldwide

    7:49

  • Understanding Creativity

    Explore storytelling, creativity barriers and how to boost your creative confidence. Reminder: Don't forget to download the course Worksheet.

    18:17

  • The Communication Process

    Unpack the seven elements of effective communication to ensure you will be heard.

    13:21

  • Social Media Fundamentals

    A refresher about important social media history, terms and concepts.

    15:48
03

Powerful Mindsets

4 lectures • 1hr 2min

  • Mindsets: Overview

    Learn the difference between a growth and fixed mindset, and how adopting a growth mindset can drive personal and professional development.

    12:44

  • Start Stoppers

    Identify obstacles that may prevent you from taking the first step toward success and why you must overcome them.

    17:31

  • Progress Stoppers

    Discover common 'progress stoppers' and how to push past setbacks to maintain momentum in your journey.

    21:11

  • The Power of Saying No

    Master the art of setting boundaries and prioritizing what truly matters to your goals.

    10:35
04

Brand Building

7 lectures • 1hr 26min

  • The Basics

    Understand the core principles of building a strong, authentic brand.

    7:24

  • The Fundamentals

    The step-by-step fundamentals of brand building: figure out who you are, find your focus and follow through.

    7:10

  • Know Thyself

    Discover how self-awareness influences your brand identity and complete three insightful assessments (included below) to uncover your natural brand tendencies and styles.

    11:25

  • The "3 C's" of Branding: Clarity

    Exploring SMART Goals: are your goals Specific, Measurable, Achievable, Relevant and Time-Based?

    13:07

  • The "3 C's" of Branding: Cause

    What is your Mission and Vision? What are your Values? Watch this video and complete the Values Worksheet (included below) to gain (or regain) Clarity behind your Cause.

    12:51

  • The "3 C's" of Branding: Context

    Unpacking Context: thinking more deeply about your Audience, Stakeholders and the wider Ecosystem.

    18:17

  • The "3A" Branding System

    Unlock a powerful system to attracting, engaging and retaining your ideal audience.

    15:41
05

Content Creation

11 lectures • 2hr 7min

  • Nine 'Never Fail' Posts: Part 1

    Discover nine types of content categories guaranteed to boost engagement in case you ever run out of ideas [part 1].

    10:28

  • Nine 'Never Fail' Posts: Part 2

    Discover nine types of content categories guaranteed to boost engagement in case you ever run out of ideas [part 2].

    9:01

  • Nine Pro Content Themes: Part 1

    Learn nine commonly used content themes that will help you maintain consistency in your content creation [part 1].

    10:12

  • Nine Pro Content Themes: Part 2

    Learn nine commonly used content themes that will help you maintain consistency in your content creation [part 2].

    7:50

  • Nine Pro Content Themes: Part 3

    Learn nine commonly used content themes that will help you maintain consistency in your content creation [part 3].

    5:45

  • Seven Social Media Archetypes: Part 1

    Discover seven distinct social media personas that can guide your strategy and help you build stronger connections with your audience [part 1].

    11:08

  • Seven Social Media Archetypes: Part 2

    Discover seven distinct social media personas that can guide your strategy and help you build stronger connections with your audience [part 2].

    15:35

  • 12 Pro Social Media Insights: Part 1

    Gain insider tips and strategies used by top content creators to maximize reach and impact [part 1].

    9:52

  • 12 Pro Social Media Insights: Part 2

    Gain insider tips and strategies used by top content creators to maximize reach and impact [part 2].

    10:53

  • 12 Pro Social Media Insights: Part 3

    Gain insider tips and strategies used by top content creators to maximize reach and impact [part 3].

    11:18

  • Seven Day Challenge

    Watch this video, complete the worksheets and jump into the Seven Day Challenge to start creating content like a pro!

    25:23
06

Additional Content

3 lectures • 27min

  • How to unlock your personal brand on Instagram

    Uncover three powerful keys to unlocking your brand on Instagram, avoid two common mistakes that cause unfollows and learn one powerful secret to achieving online profitability.

    16:33

  • Behind the Scenes: Part 1

    Behind-the-scenes recordings with on practical things to consider when you are creating content, recording videos or building your own online course [part 1].

    7:27

  • Behind the Scenes: Part 2

    Behind-the-scenes recordings with on practical things to consider when you are creating content, recording videos or building your own online course [part 2].

    2:52